The phone was connected, and Emerson handed the phone to Li Rui.

Li Rui took the phone and said in Yingwen: "Hello, Mr. Platt, I am Li from Xiaguo."

"Hello, Mr. Li, I'm very happy to call you. I heard you are very satisfied with my house." Michael Pratt had just finished an investment meeting and heard that someone had a crush on his house. He was shocked.

Happy again.

As a homeowner, Pratt has been living in less than three months since he bought the mansion impulsively a few years ago.

During his days in Europe, his mansion was only occasionally rented for parties, and his income was not even enough to maintain and hire a housekeeper.

As a financier, how could he allow such a large asset to lie quietly without increasing its value?

This house has almost become a heart-wrenching problem for Pratt, and it is also the one he thinks is the most failed investment in his investment career.

In the past two years, Pratt has listed the luxury house for sale, and the price has dropped from the initial 220 million magnesium to the current 180 million magnesium, but no one has ever cared about it, which makes him even more annoyed.

At one point, I wanted to mortgage my mansion to the bank.

I suddenly received a call from Emerson today and heard that a young man from Huaguo had taken a fancy to the house. Pratt had only one idea in his mind: Never let the big fish run away.

After a few greetings, Li Rui went straight to the point and said, "I like your house very much, but I think the price is higher."

Pratt said: "I'd like to hear your offer."

"140 million magnesium. If possible, I can pay today." Li Rui said.

This is the offer Li Rui asked Fu Shande to inquire from multiple sources. A few years ago, Pratt bought this luxury house at this price.

Sure enough, after hearing this, Pratt smiled bitterly: "Mr. Li, this price is absolutely unacceptable. You must know that the land prices in Beverly have been increasing in recent years. Similar top luxury houses are very scarce, what you said

The price is completely inconsistent with the real value of this house!”

Li Rui smiled and said, "So what is the price that Mr. Pratt can accept?"

"170 million magnesium." Pratt pondered and gave his psychological reserve.

Three years ago, he bought a luxury house with 140 million magnesium yuan and invested tens of million magnesium yuan to transform internally and externally. In addition to the various expenses over the past few years, this price can only ensure that he will not lose money.

It's far from making money.

Li Rui smiled: "Mr. Platt, please allow me to help you analyze what you are currently facing. This house is indeed the top luxury house in Beverly Hills and is also a scarce resource, but it is a good idea.

You look like chickenribs.”

"Small ribs?" Prat was stunned, not understanding what it means.

Li Rui said: "Chicken ribs are a saying in the classical culture of Huaguo. The chicken ribs don't taste much meat, and it's a pity to throw them away. They are specifically used to refer to things that have no value or meaning and cannot be tolerated to give up."

Pratt said: "It's hard for me to understand how a mansion worth over 100 million yuan can become a useless rib in Mr. Li's mouth."

Li Rui said: "So, Mr. Pratt, if this money is not used to buy a house, but is invested as an investment in Languan Capital you control, how much value will these three years create? If in the next few years

How much investment income will you lose if you still can’t take advantage of this house?”

Pratt was speechless, and Li Rui just hit his weakness.

It's not a useless rib, it's a weakness.

"Although the price I gave did not meet your psychological expectations, I helped you deal with this asset that could not be added. The benefits you get through this money in the next few years will be enough to offset your current losses. If you are

If you miss me as a buyer, you will suffer a lot of losses every day left in your hands." Li Rui talked happily, although he was talking about the fallacy, but he completely hit Pratt's psychology.

Li Rui continued: "You are a financier, and of course you know more about what sunk costs are."

Sunken costs are a saying in economics.

For example, when a man and a woman spent 100 yuan to buy a movie ticket to watch a movie, but after watching it for five minutes, they found that this was a super bad movie. What should we do at this time?

At this time, the 100 yuan movie ticket is a sunk cost, which is a cost that has been paid and cannot be recovered, and the return value is very low or even negative.

If you insist on watching a movie, you may not be 100 yuan in tickets, and it will also have a bad impact on your physiology, psychology and subsequent dates.

At this time, the smartest way is to stop the loss in time, don’t worry about the sunk costs, run away quickly!

For others, a luxury house is a luxury house, a symbol of status and an asset worth billions of dollars.

But for Pratt, the mansion was sunk with a sunk cost. He had no time to live, and was locked in a lot of funds and could not get any profit. He even had to pay for the cost of maintaining and hiring personnel year after year.

Pratt is also a smart person. After hearing what Li Rui said, he knew that his situation was completely mastered. There was definitely no advantage in negotiating. He could only say: "Li, you are very smart, the smartest I have ever seen.

You are right. This house is a sunk cost to me, but I still won’t agree to your price.”

"This is an irrational decision." Li Rui said.

Pratt smiled: "No matter how rational our economic decisions are, we cannot ignore the factors of human nature."

Both of them talk about economics, but they feel a little sympathetic.

Li Rui said: "This way, I can raise the quotation a little more, and you can lower the quotation appropriately. Let's find a balance point that both parties can accept?"

Pratt said: "There is no need to use game theory methods. How about we just need to make a little bit? One hundred and sixty million, this is the lowest price I can accept, below this price, I would rather continue to endure it, just like unhappiness

Men endure marriage like a man.”

Li Rui laughed: "I am not married yet and I can't understand your unhappiness, but I accept your offer."

After the two agreed, they each ordered the lawyer team to intervene, and the remaining matters did not require the bosses to personally inquire about them.

Jennifer Ru in her dream: "You bought this house?"

Li Rui nodded and said, "That's right. Although the contract has not been signed yet, you can move in tonight if you want."

Jennifer remembered the master room she had just visited, and attached it to Li Rui's ear and murmured softly: "I guess that bed is very soft... Can you try it with me tonight?"
Chapter completed!