Huang Zheng had obviously expected that Li Rui would ask this question, and his answer was very well prepared and honest.

"Mr. Duan is not optimistic about my business model. He believes that the ceiling of this subdivided vertical category is very low, and the low-frequency attributes of wedding dress products determine that the repurchase rate is very low. In addition, the company is currently following the purchasing model to expand new users.

, he didn’t think it could be sustained for long.”

Li Rui praised: "Mr. Duan's analysis is so spot on, I feel very close to my heart!"

In fact, Li Rui had already made a similar analysis when Huang Zheng told it before.

This is a project that can make money, but it is not a project that can make a lot of money, for the same reason as Duan Ping said.

Duan Ping is a person who is used to doing big business, whether it is stock investment or the smartphone industry, or it involves high risks but extremely high returns, or it involves large investments but unlimited market potential.

The cross-border wedding dress e-commerce industry seems to be very profitable, but in fact the market is limited. Unless it can be expanded to a full range of categories, there is basically no development potential. It is easy to reach the ceiling and then stop moving forward. With Duan Ping's consistent investment style

Look, it is inevitable not to be optimistic about this project!

Huang Zheng said quickly: "I also know that Mr. Duan is right, so while we are currently developing the jj`shouse brand, we are also preparing other independent clothing stations, targeting dress, fast fashion and other sub-categories, and working together with jj`shouse

develop and promote each other.”

Li Ruidao: "The direction is right, but you also know that I invested in Xiyin. It is impossible for me to invest in a similar project and then beat myself up."

Huang Zhengdao: "Our Xiyin model is still different. We set up different independent stations..."

After he finished speaking, Li Rui said with a smile: "It looks different, but in fact it is essentially the same. Purchases from major foreign social media are input to independent websites, and transactions are facilitated with low-priced products to increase sales.

"

Huang Zheng said: "Uh...that's true."

Li Ruidao: "Then have you considered that if one day there is no longer cheap social media traffic, how will you maintain your model?"

Li Rui asked a very sharp and practical question.

The development trend of mobile Internet is the same as that of the Internet. In the early days, there was indeed some very cheap traffic, and merchants who were able to capture this bonus period made huge profits.

However, as traffic dries up and merchants’ demand for traffic increases, the price of traffic will not always be so cheap.

In the future, traffic costs, customer acquisition costs, and conversion costs will all reach an alarming level. What will Huang Zheng do at that time?

Of course Li Rui knew that Huang Zheng had a way, otherwise Pin Xixi would not have emerged like that.

Huang Zheng pondered: "I think we still need to continue to explore the traffic potential and open up more sinking markets..."

This is the difference between Huang Zheng and Xiyin.

Huang Zheng's eyes are always fixed on traffic. In the final analysis, he is a traffic player and regards traffic as a commodity, so he made Pinxixi.

Xiyin's model is completely different. Although both started from traffic, Xu Tian dared to invest all profits in the supply chain, set up a design and supply team, and created a model that forced manufacturers to quickly upgrade to adapt to Xiyin's small order fast-running model.

production chain.

Li Rui didn't dare to say which path was right and which was wrong. At least for a period of time in the future, they all achieved success.

As for whose model can reach the end, at least in 2025, when Li Rui was reborn, the results have not yet been seen.

Probably because he also felt that the development trend was a bit vague, Huang Zheng sighed and said: "I still need to think about the specific development model. Can Mr. Li give me some time?"

Li Ruidao: "I won't give you any time, so let me invest three million for you. This money should be enough for you to develop for a period of time. You can use this time to think carefully about how to go in the future."

"

"Ah?" Huang Zheng was stunned, thinking that he was hearing hallucinations after not sleeping all night.

Li Rui said: "What, too little? I only invested 3 million for Xiyin."

"No, no, no, I'm not too little." Huang Zheng was surprised and happy. He originally thought that the financing matter was out of the question, but he didn't expect that Li Rui would invest three million as soon as he opened his mouth.

Three million is actually not much, and Huang Zheng can get it himself, but getting three million from Li Rui and paying three million himself are two completely different concepts!

Huang Zheng invested three million of his own money, which means he spent all his family wealth in order to start a business. It would be fine if he succeeded, but if he failed, he would only become the laughing stock of others.

Li Rui offered three million, whether it was because Li Rui was optimistic about Leqi.com’s model or out of personal feelings, he could use it to tell a story.

The investment of these three million is not money, but attitude!

Just as Milutinovic, who made history with his country's football and reached the World Cup a few years ago, famously said: Attitude is everything!

Li Rui didn't pay much attention to getting 25% of Leqi.com's shares for three million.

What he invested in was not Leqi.com, but Huang Zheng.

No matter how much complaints Pin Xixi has received since then, and how many people hate that model, it is undeniable that Pin Xixi has subverted certain inherent business thinking, captured a vast market, and most importantly, has a huge return on investment.

Of course, Li Rui would not give up such a profitable project to Ali Tencent.

As for reputation... Li Rui thinks that we should take precautions and find someone to take the blame. I will make the money, but I don't want the bad reputation!

It was past five o'clock after the phone call, and Li Rui lay down on the sofa and fell into a deep sleep.

He was woken up by a kiss.

After feeling wet, Li Rui opened his eyes and saw Taylor running away like a little rabbit.

Touching the remaining saliva on his face, Li Rui smiled and asked, "Did you kiss me?"

Taylor said: "It's not the first time, why are you so surprised?"

"Why did you kiss me?" Li Rui asked curiously.

Taylor said: "Because you are a gentleman."

"So this is a gentleman's reward? That's all? If I had known I should have been a beast!"

Taylor pouted: "You Hua people are all gentle gentlemen, I like this!"

"In the future, you will discover more advantages of the Hua people." Li Rui said meaningfully.

After breakfast, Taylor went back to making music. She promised Li Rui that she would never make death rock, but Li Rui was skeptical.

Li Rui took another night's sleep, and after waking up, he processed a bunch of documents and basically completed all the main tasks of his trip to Magnesium Country.

The flight ticket has been booked and he will return to China on December 22. Unfortunately, he will not be able to spend Christmas with Jennifer.

But before that, he promised Jennifer that she would visit the crew of "Silver Linings Playbook" and experience the atmosphere of Hollywood filming.

The visit scene is also the climax of the whole play, when the hero Pat and the heroine Tiffany participate in a dance competition.

When he arrived at the crew, Li Rui discovered that Harvey was also there.

"Silver Linings Playbook" is produced by Harvey's company, so of course it's natural for him to be on the crew.
Chapter completed!