January 25, 2013, Friday, the 14th day of the twelfth lunar month.

The day after Li Rui returned to Haizhou, he held a secret meeting in his office on the top floor of Xin'an Building.

Participants included Chen Qinglian, Wang Junyu, Qian Weichen of Xingrui Mobile, Du Weiguo of Xingrui Marketing Planner, Yan Zhao of Xingrui Media, Meng Chenyu of Kuliu.com, Zhang Ming, Zhang Yebei Zhang Weihao and Zhang Yuefeng, legal counsel Zhang Wei, Lingdong Film Wang Tengfei, Didi Travel, Qin Yi and Liao Yongyan, who came from Yanzhou, Xingrui Games Sun Yaxun and others who came from Shudu, and He Caocao was responsible for the meeting minutes.

In addition to the heads of these departments and investment industries, Credit Suisse's development department, technology department, and operation and maintenance department also attended the meeting.

All the marketing, finance, legal and technical leaders under Xingrui gathered together to serve a major battle that Credit Suisse is about to launch.

The code name of this battle is called "Five Blessings"!

More than a year ago, when Li Rui and Penguin were betting on the number of users, they had already had the idea of ​​fighting this battle.

A few months ago, when Li Rui cashed out his bet, he held an event and issued a 30 million yuan withdrawal coupon, which caused a sensation at that time, attracting tens of millions of card-binding users for the just-starting Credit Suisse Payment.

However, after the event, the user's retention rate was quite touching, less than 10%.

The main reason is that mobile payment has not yet been popularized. Even if consumers are willing to use Credit Suisse Payment, they cannot find the use scenarios. Apart from several contracted merchants in first- and second-tier cities, consumers have almost nowhere to spend money in Credit Suisse accounts.

Another reason is that consumers have not yet formed the habit of mobile payment. For example, Xingrui Travel, which is currently developing smoothly, has been connected to the Credit Suisse payment interface for a long time. Users who use Credit Suisse to pay orders are only a pitiful percentage. Most people are more accustomed to using cash to check out, and even drivers prefer cash because they always feel that the money paid on mobile phones is invisible and intangible, and they are unsure!

The event that seemed to be huge at that time shocked Fu Bei and even made V beat his chest and stamp his feet in anger.

The subsequent results were not as good as expected. Most users no longer use Credit Suisse Payment after withdrawing cash. Nearly half of the accounts have no funds transactions except withdrawals, and one-quarter of the accounts have sleeping periods of more than three months.

This made Baobei feel relieved and no longer took Credit Suisse Pay seriously. It is said that the person in charge of Baobei's mobile department also ridiculed Credit Suisse at an internal meeting, saying that Credit Suisse is the second penguin. It clearly does not have the gene for payment, but it just wants to do payment work. Isn't this a big knife in front of Guan Gong?

When he said this, he seemed to have forgotten that he was begging for socializing...

VXin also showed a gloating attitude. Given the poor promotion effect of Credit Suisse payment, VXin has also postponed the launch of its own mobile payment system. It is ready to wait until the time is ripe before ctrlc directly!

Credit Suisse also has some different opinions, believing that when mobile payment has not yet formed a good experience and actual scenario, spending so much money on activities is a waste of time. Apart from creating the boss's personality and image more vividly, it seems to be of no use.

Li Rui was still full of confidence, and he saw the invisible effect brought by the activity.

On the one hand, Credit Suisse Payment has gained reputation and fame through this promotion.

On the other hand, it only cost 30 million yuan to get tens of millions of users' cards. It's too cost-effective no matter how you look at it.

Although these users are still asleep now, they are the group that they like to try out the new things the most. Most of them come from first- and second-tier cities and are also loyal users of Credit Suisse. With the popularity of mobile payment, sleepy accounts may be awakened at any time. By then, they will be the first seed users of Credit Suisse Payment!

Moreover, Li Rui can see the trend of the mobile wave, and mobile payment is the choice of the times.

Don’t consumers have no use scenarios?

This time I will create a usage scenario for you.

Li Rui sat down, looked at his subordinates and said lightly: "The content of today's meeting is the highest secret within the company. You should be clear, right?"

"Clear." Everyone nodded.

Li Rui said: "Okay, let Wang Junyu introduce to you the specific content of the event."

Wang Junyu stood up and walked to the projection screen. The ppt that had been prepared for the broadcast was already ready and said: "Dear colleagues, this time we will launch a Credit Suisse payment promotion plan called "Five Blessings" on the eve of the Spring Festival. The estimated reward amount is 70 million yuan. I believe everyone should still remember that the boss and Penguin bet last July was 100 million yuan. We launched the Credit Suisse payment withdrawal voucher activity in July and issued 30 million yuan. This activity is to fulfill the remaining 70 million bet."

"In order to promote the event smoothly, we have also prepared 100 million yuan in promotional expenses for outdoor advertising, Internet advertising and the most important Spring Festival Gala media cooperation, as well as additional payment subsidies." Wang Junyu continued, "The main person in charge of publicity and marketing is Mr. Du Weiguo and Du. He will explain in detail later. I will first introduce the specific content of the event from Credit Suisse's own perspective..."

Wang Junyu talked freely, and as he told him, everyone in the venue became nervous and excited.

Especially Zhang Weihao, Zhang Ming, Meng Chenyu, Wang Tengfei and Qin Yi, they only knew that they wanted to cooperate with Credit Suisse to conduct a large-scale promotion event. Only then did they know that the content of the event was closely related to their respective industries, so they were simply overjoyed.

After Wang Junyu finished speaking, Li Rui said, "Do you have any questions?"

Zhang Weihao said the first: "Mr. Li, what I want to know is, how to calculate the cost of event promotion?"

Other companies here are all wholly-owned or acquired by Xingrui Capital. Only Elebe is invested in, so it is better to calculate some accounts clearly.

Besides, this Five Blessings Plan is too huge. Even if you don’t consider the cost of marketing and promotion, you can’t afford it if you sell it.

Li Rui said: "If you are willing to cooperate with Hassle, Credit Suisse Payment can fully bear the promotion costs. As for the subsidy costs, we will bear 70% of them, and Hassle, we will bear 30% of them."

Zhang Weihao showed a embarrassed look: "Mr. Li, if the promotion effect can be fully realized, the subsidy cost may reach tens of millions. With Elebe's current financial situation, even if you only bear 30%, you may not be able to bear it."

Li Rui smiled and said, "We will talk about this situation later, how about it?"

Zhang Weihao nodded.

Next, Du Weiguo will introduce the marketing situation in detail and Yan Zhao will introduce the advertising promotion situation.
Chapter completed!