When he returned to Wang Junyu's office and took a sip of the tea he made, Li Rui frowned.

After holding the cup and looking at it for a few seconds, Li Rui asked tentatively: "Is this my big red robe?"

Wang Junyu was shocked: "Boss, you have drunk it!"

Li Rui said annoyedly: "Why did my big red sack run away from you!"

Wang Junyu laughed and said, "I said a while ago that there was no good tea. Mr. Chen gave it to me from your office."

When he heard that it was Chen Qinglian who took it, Li Rui lost his temper.

What's wrong with giving some things to your subordinates? You're a good wife!

However, this Dahongpao was given by President Tian of the Mining Association when he went to Yanzhou last time. It was a great thing... It was soaked in a big teapot by Wang Junyu, which was a waste of resources!

After taking a big mouthful of tea in revenge, Li Ruicai said: "The public account is launched but does not mean the end of the journey. Credit Suisse will face a very big challenge next. We need to turn Credit Suisse from a successful product.

Evolve into a successful platform, so you must not relax. After the team rests, you will immediately enter the next development stage."

Wang Junyu nodded and said, "Boss, don't worry, everyone is very motivated now."

Li Rui said: "Becoming a platform means Credit Suisse is about to start commercialization. You should still remember the three-layer architecture system I mentioned before."

Wang Junyu said: "Of course I remember. Credit Suisse's social platform is the lowest level of commercialization, used to gather a large number of users, which is the nutrients used for commercialization. The second level is an open public platform that connects all entities, which is commercial

The third layer is business, including games, payments, advertising, e-commerce, enterprises and hardware, etc., which is the harvest of commercialization.”

Li Rui said: "You remember it very clearly."

Wang Junyu laughed and said, "I remember everything about the boss. I plan to write a book of your quotations when I get old so that the whole world can see your insights during Credit Suisse's growth!"

"Okay, this flattery is a bit too much." Li Rui waved his hand quickly.

Although he stopped Wang Junyu's flattery, Li Rui was actually a little complacent.

Credit Suisse's overall commercialization framework is very clear, and even the Five Blessings Plan is an attempt based on this framework, and the results are also very gratifying.

The logic of the framework is very simple and not difficult to understand, but everyone can raise the framework, and the key lies in execution.

Why was Penguin able to do a big open platform in his previous life but Ali couldn’t do it?

Because Penguin is very pragmatic from top to bottom, always oriented towards product demand, always promotes execution with simple logic, with extremely clear goals and strong execution.

Because of the personality characteristics of the founder, Ali took the path of pursuing work and often developed some mysterious theories guided by the above-mentioned views. Some projects are not even clear about their specific goals, so where does they get their execution?

Li Rui had mentioned some strategic macro needs before. At that time, Xingrui was too weak and needed to set a lofty goal for his subordinates.

Now, what Xingrui wants is no longer macro strategy, but specific tactics under strategy and the execution ability of one battle after another.

What Li Rui needs to do is to meet the real needs of users and take the path of commercialization well, rather than using various theories to create needs for users.

History has proved that all those who want to teach the people how to do things will die miserably in the end.

The circle of friends that VXX has rushed to create proves that the path Credit Suisse is currently taking is correct, so let's continue to move forward.

Credit Suisse insists on paying attention to user privacy, so it is destined to have a public space for advertising like VB, like Facebook.

Maybe in the future, we will push advertisements on WeChat Moments, but it is definitely not now.

The most important thing now is to provide users with a comfortable, safe, free of interference, no concerns about privacy exposure, and trustworthy social environment.

This requires Credit Suisse to neither perform excessive promotion activities nor induce sharing, the information flow must be very clear, and the friend attributes must be highlighted.

It is necessary to provide a similar environment and achieve commercialization goals, which seem to be two completely opposite paths, but the official account can just connect the two paths.

The official account is the first step for Credit Suisse to build an open platform and the first step for commercialization.

If you want to open up, you must first send a signal to the outside world, that is, "Creditsin is the platform of the public, not the platform of Xingrui."

This is an attitude and the first step to attract merchants and content providers to settle in.

Just as a shopping mall opens and wants to seek merchants to move in, you can't say that this is my territory. Anyone who wants to make money in my territory has to listen to me. Instead, you have to tell the merchants that I am just a service provider and I will try my best to provide it.

All kinds of conveniences are welcome to make money together.

This requires Credit Suisse to meet the expectations of C-end users while also meeting the requirements of B-end merchants.

Using Credit Suisse on the C-end, I hope to see the information you are following and the news of friends, rather than the system recommends "Beware of these behaviors that ruin your body", "A new drama of young actors is released", "A leader is pursuing a certain sect for

Make important instructions for something”…and other unrelated news.

What the b-end wants is the target users in the vertical field, rather than the flood of zombie fans on V-Blog.

The emergence of the official account suddenly met the requirements of both ends of b and c. Its rule is that the c-end needs to actively follow the official account before it can receive information pushed by the b-end, which means a lot.

First, the C-side actively subscribes to prove that it is interested, which not only ensures that the C-side can get the message push of interest, but also ensures that the information pushed by the B-side reaches the interested group.

Second, the content of the public account is vertical, such as those focusing on sports news, story content, and maternal and infant experience sharing. Vertical content areas are easier to provide welcome information services to target groups.

The most important thing is that the official account is designed as a message system, which allows the official account to be directly and perfectly integrated into the original system of Credit Suisse, reducing user usage costs and increasing unlimited possibilities.

The initial public account may be just a way to share information, but Li Rui believes that as Credit Suisse provides various functions, it will become an entrance to connect everything.

The rice must be eaten bite by bite, and the road must be taken step by step. Li Rui has prepared a series of plans for the transformation and progress of the official account, which may span two years or even longer.

He was not in a hurry and told the Credit Suisse team not to be in a hurry.

Credit Suisse can do a career for a lifetime. It does not need to work hard with the idea of ​​10,000 years or too long, but it must be meticulously crafted and polished slowly, and treat it as a work of art.

Go and see.

Before Li Rui left Wang Junyu's office, he left a sentence for him: "Los Angeles should not aim at improving income, and do not have performance pressure. You just need to keep learning and exploring, consolidate your foundation, and polish yourself into the best team, and the rest
Chapter completed!