Everyone's curiosity was raised to their throats.

What kind of game is it?

Li Rui turned on the projector and played the pictures that had been prepared long ago.

Looking at the colorful and cute looks on it, everyone was stunned.

Is this a match-three game?

No, let's do the elimination game?

Did you make a mistake?

Their reaction was exactly the same as when Sun Yaxun first heard that Li Rui was going to play match 3 games.

If there is a contempt chain in the game circle, the game type of match three must be at the low end of the chain and is at the same level as the despised hang-up training game.

For hardcore players or advanced players, unless it is a match-3 butter, you may not even look at the right eye.

Even if the programmers here are not hardcore players, they are at least familiar with various game types. They are full of ambitions and are ready to show off their strengths and develop a stunning game, punching "World of War" and kicking "God of War".

To abuse "Zelda", I didn't expect to do match-3?

It's like a brave man practicing to level 100 and going out to fight the boss, but the game mission is just to kill the goblin at the door.

It's crazy!!!

Li Rui had known that they would have this kind of reaction, and smiled and said with a smile: Everyone seems to be unsatisfied?

A bold programmer said: Boss, I'll tell the truth, if you only develop this kind of game, you don't need to recruit so many people at all. I feel that you can do it by leaving two or three people here and working one month.

Others nodded in agreement.

Is this kind of game not difficult at all? If you insist on saying that it is difficult, maybe the artist may be the most difficult?

Li Rui smiled and said: Don't look down on casual games

He brought out the trick of convinced Sun Yaxun.

When Li Rui finished speaking, everyone didn't say anything.

According to the input-output ratio, casual games are indeed the best choice.

But they were a little unwilling to accept it.

Even if this game is done, it won’t show off much?

Li Rui said again: Everyone looks down on match three games, I can understand. Maybe you haven’t fully understood the essence of this type of game yet?

When everyone heard this, they were a little dissatisfied.

Some of them have just graduated, some have experience, and even if they have never eaten pork, they have seen pig runs. Perhaps everyone cannot fully understand the masterpiece of "World of Warcraft". Why can't you understand it if you just match three?

Li Ruidao: Let’s use this game to analyze the design concept for you. I ask you to do three things: one is that the audience is a wide age, the other is that the mechanism is simple, and the other is rewards and show off.

First of all, the art style of the game must be cute, shiny, and the special effects must be cool enough. Look at the elements I designed, all of which are cute little animals, delicious candies, and blingbling gems. This style is

The favorite of women and young users of the largest customer group of match three games must be done in place! Visually, it must be positive and super attractive, so that everyone will feel at first sight and play this

The game will be a very pleasant experience!

Secondly, whether it is for men and women, old or young, matching and elimination are generally accepted positive feedback. The human brain is born with a positive feedback stimulus for classification and merger. The three-default stimulus is the most essential, primitive, and most

Basic feedback mechanism. However, we cannot allow users to obtain this positive feedback too easily, otherwise they will give up the game soon and must increase their emotional viscosity.

What is emotional viscosity? I would like to call it a repetitive reaction based on emotion-driven reaction to something. This behavior is similar to addiction and is different from addiction. In our game, it is

We need to create certain difficulties for users, so that they can immerse themselves in it, continue to play, and cannot stop. Every time they fail, they will think that it is just a temporary carelessness. This will make them form an emotional closed loop, lock their attention, and reduce the rational intervention of their brains.

The effect. How to say it, it probably means that people become obsessive-compulsive disorder and force themselves to continue playing one game after another!

I wrote it in the plan to how the specific emotional viscosity is formed and how to make users form viscosity through games. Lao Sun will explain it to you in more detail later, so I won’t talk about it here.

Finally, the game is to bring users a steady stream of rewards, and to bring about comparison and show off. Rankings, skins, achievements, honorary titles, users like vanity, and users like comparison, we give them vanity.

Compare!

Everyone was stunned.

It’s not that they haven’t played match 3, but this is the first time they have learned so much.

Although they knew that all the emotions obtained in the game were designed, they did not expect that Li Rui had already thought so deeply!

It’s like using an invisible hand to manipulate the user’s emotions. The user thinks he is playing the game, but in fact he is being played by the designer!

Does anyone look down on Match 3? Do you really think this is a very simple task? Li Rui asked lightly.

No one has any objections anymore, and they even doubt whether they can meet Li Rui’s request?

This is the first task I have assigned to everyone, I hope you can complete it seriously. Li Rui continued, didn’t someone just say that two or three people can handle it in one month?

You have more than a dozen people now. I will give you half a year to give you whatever you want. The only requirement is that when you play this game yourself, you will become addicted!

Can you do it?

Everyone was trembling.

At the critical moment, Sun Yaxun said: Boss, you have already said so detailed. If we still can't do it well, we will have no shame to get the salary again. I will issue a perfect game version within half a year.

You! If you can't do it, I will quit my job and get out!

With Sun Yaxun's lead, the others also mustered up the courage and said one after another: Can it be done!

Li Rui smiled slightly: Okay, I’ll ask you all for the first game of Xingrui Game. After success, I’ll drink a celebration wine with you!

The applause was thunderous, just as they were about to mobilize the emotions of users in the game, their emotions had been mobilized by Li Rui.

The chicken blood has been cured, and the next step is to fuck it!

Li Rui stood up and said goodbye to everyone and left the conference room.
Chapter completed!