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Chapter 0339 Bankrupt giant

Li Rui didn't know the tit-for-tat confrontation between Ye Bingling and Chen Qinglian, he was using whatsapp to communicate with Yu Na.

It was already very late in the country of Magnesium, but Yu Na was very excited.

[White Moonlight]: The third Hansmer Mining Company is the most suitable one in my opinion. It only needs to bear 2 million magnesium debt, pay 70 workers' severance costs, and pay the environmental protection and treatment costs of an abandoned coal mine. The total amount is about 4.2 million magnesium.

【Hunter】: This looks pretty good.

[White Moonlight]: Hansmer has several advantages. First, its mining operation license and mining license have a 30-year term; second, it has an overseas mineral investment license; third, local councillors are in a hurry to get the company's bankruptcy. If you acquire it, it is equivalent to solving a big problem for the councillors, and he is willing to make some help in other aspects.ъìqυgΕtv.℃ǒΜΜ

[Hunter]: You are becoming more and more like a Chinese-Chinese man.

【White Moonlight】:?

【Hunter】: Is there anything else to add?

[Bai Yueguang]: No more. You can make a reference for the three companies I just mentioned. If you are not satisfied, I will continue to search. Magnesium has a special bankruptcy aftermath company, and they have various company resources in their hands, even Blockbuster has it!

Blockbuster?

The people of Xiamen don’t know much about this name, but they are well-known to the people of Meimen.

Blockbuster is a video rental chain established in 1985, spanning three eras of videotape, video disc and the Internet. It is the most familiar and popular among Americans!

Once upon a time, I went to Blockbuster's store to choose two favorite movies, went back to sleep on the sofa, and ate popcorn while drinking coke while watching movies. This was once the lifestyle that countless Chinese people love the most.

Blockbuster reached its peak in 2004, with 60,000 employees and more than 9,000 chain stores. Its business expanded to more than 40 countries around the world, making it the world's largest audio and video rental chain.

With the explosion of online video and the rise of competitors such as Netflix, Blockbuster's business has continued to shrink and has fallen into years of losses. This year, it finally fell into bankruptcy, announcing the end of an era.

The story of Blockbuster was later placed in various entrepreneurship and management textbooks as a failure case, and was even circulated on the Internet as a joke.

Netflix had a loss of up to US$57.4 million in 2000 and was on the verge of bankruptcy. In desperation, Netflix begged Blockbuster to acquire its own company, but was ruthlessly rejected.

As a result, both sides staged a reversal story that was exactly the same as Yahoo Google back then.

Just ten years later, Netflix became the overlord of online leasing and streaming, while Blockbuster went bankrupt.

Twenty years later, when Netflix became the 164th place in the Fortune 500, Blockbuster had long been forgotten.

There are many reasons for Blockbuster's failure, and Li Rui was too lazy to think about it. He just suddenly realized that this was a good shell resource.

If you remember correctly, some of the remaining assets of Blockbuster, including thousands of stores, will be acquired by ork, the second largest satellite TV company in the country.

The online rental website that Blockbuster once made was quite prosperous was directly shut down as a completely useless asset.

Li Rui narrowed his eyes, thought for a while, and his fingers pounded on the keyboard.

[Hunter]: Please help me find out if Blockbuster's online business is for sale.

[White Moonlight]: I just mentioned it casually, you won’t want to buy it again!

【Hunter】: Thank you for your reminder.

[Bai Yueguang]: I will never talk much again Li Rui, you have to think clearly. Blockbuster's online business has long been done. Everyone rents videos on Amazon, Apple itunes and Netflix. Who can use Blockbuster? It's just an empty shell.

[Hunter]: What I want is a cheap empty shell.

[Bai Yueguang]: I can't tell you, I will ask you, but I reserve my opinion on your ideas. Money is not spent like this!

After closing whatsapp, Li Rui recalled the failure of Blockbuster.

In fact, as a leader in the industry, Blockbuster has always had the opportunity to continue to grow and grow. Unfortunately, they have made many tricks and killed themselves.

Around 2003, Netflix, which did not get acquired by Blockbuster, took a breath and started to develop well. Its online business has gained millions of subscribers.

Blockbuster was also moved and invested 1 million magnesium to acquire a small online DVD rental company to test the online rental market.

Relying on its own powerful resources, film sources and customer base, Blockbuster's online business should soar, but the facts are just the opposite.

At that time, the store was still Blockbuster's most core business and the main source of revenue. The store business department believed that it was necessary to grab its own business online, and refused to cooperate everywhere, and even refused to share the list of store customers.

Blockbuster's overdue fees have been criticized. Online wanted to imitate Netflix and did not charge overdue fees, but the store rejected it.

In order to hinder the growth of online business, stores do not even allow online cooperation with Yahoo and Amazon.

Even the computers placed in the store used to register online services for users were hidden or even destroyed by the store staff.

Later, Blockbuster's CEO Antioko finally solved all difficulties and brought online business back on track. When he was about to make a big move, the board of directors felt that the salary he was given was too high and he opened him.

The evils of God can still be forgiven, but the evils of his own cannot be survived. From then on, Blockbuster's performance plummeted, from profit to loss, from loss to bankruptcy in just a few years.

However, the centipede worm died without being stiff. Although Blockbuster collapsed, there were still many assets left.

Thousands of stores all over the world are its largest assets, and several major broadcasters are currently targeting it.

However, Li Rui knew that chain stores were destined to be eliminated by the times. After ork spent 320 million magnesium to acquire it, it closed most of its stores after only three years of operation. By 2019, the last Blockbuster store in Bend, Oregon, was left in the world, which was the last bit of memory left by this once extremely large company to the world.

Li Rui was not interested in the store at all. What he was interested in was Blockbuster's remaining online business.

It looks half dead, but if used properly, it may be able to regain vitality.

However, before that, we must figure out several key issues and find a very critical person!
Chapter completed!
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