When Lian Minghui received a call from Yan Shida in the middle of the night, he was a little annoyed and didn't understand why this marginal subordinate disturbed his sleep in the middle of the night.

However, when Lian Minghui took office, he promised that no matter who it was, if there was an emergency, he could call him twenty-four hours.

Lian Minghui was sleeping in a daze, but after hearing the news brought by Yan Shida, he immediately stopped sleeping. He chatted for more than an hour, and became more and more excited as he talked.

He decided on the spot to go to Yunshan as soon as it dawns, and see this young man who wants to make big investments.

Before meeting Li Rui, Lian Minghui was a little worried, afraid that he would be in vain again.

In the past two years he has met too many investors and entrepreneurs in Yunmeng, and it doesn’t matter what else he talks about. Whenever he talks about investors, he will shake his head and wave his hands, thinking that Yunmeng has no investment potential.

There was even a big entrepreneur who came out of Yunmeng, who said to Lian Minghui very sincerely: Just forget about investing, if my hometown is short of money, I will donate millions every year.

Occasionally, a few people expressed their willingness to invest. They had to support tax incentives without investing a penny, which was obviously a waste of money.

After experiencing too many similar situations, Lian Minghui has developed a pair of insights to distinguish investors. He can tell whether there is hope for this investment at a glance.

He could see that Li Rui was very sincere.

This is a person who really wants to do things! Lian Minghui thought intimately.

It just so happened that Lian Minghui was also a person who wanted to do things, and the two of them hit it off.

Next, let’s talk about the planning of the entire scenic spot.

Last night, Li Rui had already talked about the theme park, and then he told Lian Minghui about his ideas based on the overall planning of the scenic spot.

Li Ruidao: I don’t know if General Manager Lian has been to Lin'an. There is a Songcheng Group there. It is a company with a large artificial theme park as its main business. It was originally built with the concept of recreating "Along the River During the Qingming Festival" and a Song Dynasty style imitated.

The theme park restores the urban landscape of the Song Dynasty. Because the theme is very distinct, the number of tourists received over one million in the first few years, and all investments were recovered in three years. After the success of Songcheng, they continued to work hard to create a Magnesium City.

The office building that imitated the White House attracted a lot of attention in the media.

Songcheng broke away from the old generation theme park mode, and performed original and highly participatory cultural performances such as "The Emperor of Song Welcoming the Birth", "The Son-in-law", and "The Heroes' Journey to the Law Field" in the scenic area.

Innovativeness will always make the park rich in vitality.

There are funny and humorous Chaplin in the Magnesium City Park every day, innocent and cute cartoon characters, western cowboy riding a horse and carrying a gun, Santa Claus sitting in a reindeer pulling a sled and delivering gifts wandering around the park, and the large-scale song and dance "Flying Over the Pacific Ocean"

And "Century Style" is released every few hours. There are Indian Square and swimming pool, Indian style singing and dancing, Hawaiian water singing and dancing and other indigenous cultural performances.

When the old generation of theme parks fell one after another, Songcheng emerged, and Disney and Universal Studios were scrambling to land in Huaguo, which proves that the theme parks oriented towards culture and IP are still very competitive and have development potential.

When creating Yunmeng Scenic Area, you must pay special attention to the integration of culture and scenic spots. Yesterday I had already talked to Teacher Yan about the prehistoric themes, so I won’t go into details. I will mainly talk about other aspects.

The scenic spots must attract tourists from design, positioning, branding, and management, every link and every aspect. Yunshan Mengze is indeed beautiful, but Huaguo is vast and has too many beautiful places. Why should tourists run away?

Come here?

I have extracted five elements. The first is the environment, not only the scenery, but also the urban environment, humanistic environment, and business environment. Through all-round efforts, we create the most comfortable experience.

The second is culture, which I learned about antique calligraphy and painting. The value of an antique calligraphy and painting itself lies largely in its cultural heritage. A painting has been collected by famous artists, or it has a certain storyline and value.

It will double the increase. The value of Yunshan Mengze and Yunmengze legends and the big IP locks of the prehistoric world are completely different.

The third is to do the best experience, transportation experience, accommodation experience, and shopping experience. There are many scenic spots in China that do well and are worth learning from.

The fourth is vacation, attracting tourists, walking around and leaving, never coming again in this life, that is a one-time business. If tourists are attracted and tourists like the life here and don’t leave, it is vacation. The future scenic spots are

Inside, I will specially plan a resort area for tourists who don’t want to leave after coming.

The last point is added value. It will take many years to recycle investment by relying on scenic spot income. If you can rely on scenic spots to build value-added experience facilities, such as libraries, wineries, cinemas, large shopping malls, exhibition centers, etc., in addition to providing resort areas

In addition to providing necessary living and entertainment facilities, it also provides a brand new lifestyle. In this way, the taste, style and temperament of the entire scenic area will be improved, bringing greater returns on investment.

Lian Minghui and Yan Shida were stunned when they heard this.

Li Honglin and Yang Wenli simply didn't understand, only knew that their son was going to do something big, which was beyond their imagination.

After being shocked by the beautiful blueprint described by Li Rui, Lian Minghui said excitedly: Mr. Li, your thoughts are very advanced!

Li Rui said modestly: Wherever you are, I just borrowed the successful experiences from other places.

In addition, I have an idea to build a large shopping mall in a scenic spot.

Shopping mall? Lian Minghui and Yan Shida looked at each other.

They all agreed with what Li Rui said before, and even admired him so much that he was overwhelmed.

Can shopping malls work?

Although Yunmeng is a medium-sized city with a population of more than 2 million, the business atmosphere is pretty good, but most locals with consumption capacity are more willing to go to Jiangcheng or Changsha one or two hundred kilometers away when shopping.

Local consumption is still scarce, so Li Rui actually wants to open a shopping mall or a scenic spot?

What is the plan?

Lian Minghui said in confusion: What is the profitable way of shopping malls in the scenic area?

Li Ruidao: Actually, this is a very mature business operation model abroad. It has not appeared in China for the time being. I call it a theme park shopping experience.

Uh? Lian Minghui and Yan Shida were puzzled.

Theme park they know.

They understand shopping, too.
Chapter completed!