Li Rui's view on the beverage industry aroused Fang Honggen's interest and his conversation started.

What do you think about the future of the beverage market?

Li Ruidao: my country's population is still rising, and the production and sales of the beverage market will further expand. my country is transforming from a low-income country to a middle-income country. The consumption level of residents is increasing, but in terms of beverage consumption level, it is with the magnesium country. Compared with developed European countries, there is still a huge gap. The potential for this aspect is very huge, so this industry will have great development potential in the next ten years.ъìqυgΕtv.℃ǒΜ

Fang Honggen nodded frequently: That's right, this is also my opinion on the beverage industry.

Li Rui continued: Consumers' awareness of healthy consumption will gradually increase, which means that the sales of carbonated beverages will gradually decline. In addition, the market will shift from first-tier markets to second-tier markets, urban consumption will shift to rural consumption, and traditional consumption will shift to the Internet.

Consumption shift, single product consumption will shift towards differentiated consumption. If these four shifts can be grasped, they can maintain sufficient competitiveness. If they cannot be grasped, they will be eliminated by the times!

Fang Honggen was a little shocked.

As a beverage practitioner, Fang Honggen naturally knew that Li Rui's analysis was very accurate.

He finally understood why Li Rui was able to successfully start a business and become a billionaire. He really had some tricks!

He simply asked a question he had thought about for a long time: What do you think is the next hot spot in the market?

Li Rui said: I think there are three hot spots in the future, the first is the coffee market. Asian countries are not the main market for coffee, but the popularity of coffee markets in island countries and islands in recent years has proved that young people are more likely to accept coffee drinks, which is inevitable.

It is the main consumer of coffee. Whether it is the instant coffee, coffee shop or coffee drink market, it will make an order of magnitude leap in the next ten years.

Secondly, the plant beverage market represented by herbal tea, and the rise of Wanglaoji is an example. However, due to taste problems, herbal tea products will not always maintain a hot sales trend. We also need to continue to expand the depth of the product line in this field and look for consumers.

The most acceptable public tastes. Finally, there are mineral water and energy drinks. These two most profitable varieties will surely become the most competitive track.

Fang Honggen almost applauded.

Li Rui had no idea to enter the beverage market, but he persuaded himself as he spoke.

The boss became the richest man by selling water in the farmland and mountain spring.

The profits Coca-Cola earns from carbonated beverages are jealous every year.

The market for coffee, milk, energy drinks and tea drinks will expand year by year in the future, and make a lot of money in a low-key manner.

The threshold for this market is not high, but it is difficult to grow bigger, especially relying on channels.

Li Rui happened to be laying out channels. After his convenience stores bloom all over the country in the future, he should have several unique staple drinks.

He even had already thought about it and implanted the future Heytea, Yidian and Mixue Bingcheng model into a convenience store, and supplemented with sugar-free beverages, energy drinks, mineral water, coffee and other filling beverages to form a whole

A product chain that meets the consumption needs of different groups of people will definitely have a big market.

In addition to drinks, you can also consider submitting food.

Three squirrels or good-quality shops?

Fang Honggen said excitedly: Li Rui, you have such a deep understanding of the beverage industry. Do you have any investment intentions?

Li Rui nodded and said: There is really. If I want to enter the beverage industry, where do you think it is better to start?

Fang Honggen pondered: Water!

Just like what Li Rui thought.

But Li Rui still asked: Why?

Fang Honggen smiled and said: The threshold for selling water is the lowest and the highest. The profit of selling water is high that you can't imagine. Selling water is actually selling packaging, marketing, channels, and stories. I think

, very suitable for you.

Is it suitable for me? Li Rui thought of Hengyuan Real Estate and its football team in his previous life to win the Asian championship and enter the mineral water industry. At that time, he invited many celebrities to endorse him, and their advertisements could be seen everywhere.

As a result, in just two years, Hengyuan had to sell its mineral water business, with a huge loss of 4 billion!

Hengyuan has really made great efforts to lose so much money.

According to Hengyuan's original idea, mineral water has extremely high gross profit margins and is a market for urgent needs. There is no so-called recession period. In the context of consumption upgrading, demand will definitely grow steadily.

Who knows that consumption upgrade is a false proposition? In addition, Hengyuan itself does not have a fast-moving consumer goods team, and the initial investment in marketing and team building is huge. In addition, the usual promotion methods in the real estate industry have been frustrated in the fast-moving consumer goods industry, and the direct marketing cost is

Rising sharply.

At the beginning of the listing, in addition to huge advertising costs, Hengyuan subsidized supermarkets in order to obtain a better display location, but the effect was not satisfactory.

In addition, the high-end price of 4.5 yuan that I don’t know if any genius leader set a slap in his head does not match the low-end packaging, and it is really very ordinary taste, which also makes this product have no highlights but only shortcomings.

Later, the leader slapped his head and reduced the price from 4.5 yuan to 2.5 yuan, but forgot that consumers have the habit of buying up but not buying down, which led to early users thinking that they were suckers and that they could not attract users later.

Later, due to channel problems, the channel price was even lower than the ex-factory price, and the sales price once dropped to 1 yuan!

From the high-end to the low-end, consumers are even less likely to buy it, and sales have plummeted and there is no power to turn things around.

Later, many articles analyzed the case of Hengyuan's failure to invest in mineral water. Most people believe that in terms of product quality, Hengyuan's mineral water is higher than that of farmland springs, but why did the former lose 4 billion yuan and the latter's boss become the richest man?

The reason is very simple. The farmland and mountain spring industry has been deeply engaged in the industry for many years and is willing to sharpen its sword for decades. It has been in-depth and thorough research and research in this industry, forming an extremely favorable reputation effect and gaining consumer loyalty.

Hengyuan still has the thinking model of making quick money in the short term. He always wants to rely on marketing and scale to make a fat man a bite, but the fat man failed to get enough and ended up in a way that he couldn't afford to take advantage of it.

Whoever does not respect the market, the market will teach him how to be a human being!

With Hengyuan Real Estate as the precedent, Li Rui is really a little nervous about entering the water industry.

But he also knew that the water industry was indeed a breakthrough.

The story of selling the rural springs for thirty years has become the richest man.

Li Rui has some stories, so let’s start selling stories for ten years from now on. In ten years, see who is the richest man?

Thinking of this, Li Rui asked: Brother Fang, would you like to help me?
Chapter completed!