When Li Rui opened the live broadcast room, the live broadcast had already started for a while. He also found the only football star Brady whom he knew, but he didn't see it.

After a few minutes, I realized that Brady played for the New England Patriots, and the two teams in this year's Super Bowl are the Green Bay Packers and the Pittsburgh Steelers, which have nothing to do with Brady.

While watching the game, Li Rui called Ye Bingling.

Well? Ye Bingling's reaction was very special when answering the phone, which was very consistent with her usual personality.

Chairman, do you have a computer at hand? Li Rui asked.

Well, Ye Bingling's words are as good as gold.

Li Rui had no choice: Today is the Super Bowl of Magnesium, commonly known as the Spring Festival Gala of Magnesium. There will be various latest advertising ideas during the game suspension later. If you are interested, you can take a look.

Um.

Even if Li Rui reacted slowly, he realized that Ye Bingling was emotional.

After thinking about it carefully, the two seemed to have not been in contact for a while, and this Spring Festival was just a simple blessing.

Chairman, are you angry? Li Rui asked.

This time I even owe it.

Li Rui knew that Ye Bingling looked mature and calm, but in fact, she was a fragile little girl in her heart, and she felt extremely insecure.

It is probably because I was busy with other things recently and neglected to contact her, which made her unhappy.

What should I do at this time?

There is only one way: coax it!

Li Rui said: Chairman, why don’t we watch it together in a phone call and share our opinions?

Ye Bingling didn't say that she agreed or disagree. Anyway, if she didn't hang up the phone, she would just consider her agreement.

A few minutes later, the game entered the pause time, and the screen changed and an advertisement appeared.

A man wearing a gray sweater and black jeans holding a tablet is reading George Middleton; Orwell's novel 1984, surrounded by hundreds of people wearing white sweatshirts and white headphones, each of whom

They all had numb expressions and were walking in a hurry, looking like a copy-paste robot.

The man showed a bouquet of flowers on his tablet and handed it to a young woman. A smile appeared on the woman's face. This unchanging world seemed to be broken by this smile.

At the end of the screen, the xoom logo of Moji appeared, which turned out to be the xoom tablet advertisement they mainly promoted this year.

Li Rui smiled and said: Chairman, do you see the tribute in this advertisement? No, it is not a tribute, I think it is a ridicule.

Ye Bingling finally spoke: Apple.

In 1984, Apple made one of the greatest TV commercials in history, and borrowed Orwell's "1984" as a metaphor. A female athlete wearing a red vest and running towards the Big Brother's speech screen will symbolize the hammer of freedom (

That is, if the Apple computer is thrown out, it is hegemony (symbolizes ibm).

Many years later, Apple, the challenger of that year, became the object of challenge. Moji used Apple's creativity to fight back against Apple, hoping to use xoom to challenge iPad's dominance in the tablet field.

Unfortunately, Apple was half successful back then, but this time, the Moji did not even leave any splashes.

After Moji, the advertisement for "thedaily" was followed.

"thedaily" is a daily newspaper app on iPad that was just released a few days ago. It is affiliated to News Corporation. It hopes to win the market opportunity in the digital reading era with its huge user base.

News Group has great expectations for this app. Boss Murdoch claims that "theedaily" is the trend of future development. Apple CEO Jobs also supported it and said that this is the most anticipated news reading product on iPad, and both sides want to use it.

The release of this app completely brings the news industry into the mobile Internet era.

The Super Bowl broadcast was the responsibility of Fox Channel, a subsidiary of News Corporation, so the broadcast of the "theedaily" was just natural, but after watching it from beginning to end, Li Rui and Ye Bingling did not see any highlights.

Li Rui smiled and said: This advertisement is as boring as the product.

Ye Bingling said: Isn’t it good?

Li Rui said: It's very boring, I will definitely die miserably.

News Group invested tens of millions of magnesium in the previous life on "thedaily", but unfortunately the content was too boring and it suffered losses for years. It was helpless to announce the closure at the end of 2012.

The news industry has indeed entered the era of mobile Internet, but that has nothing to do with "thedaily".

Li Rui commented on advertisements one by one. Volkswagen Passat's advertisements are a bit warm, and the magic and remote control are perfectly combined to give people a touch of aftertaste.

Hyundai Motor's advertising is exaggerated and boring. The Tokyo Islanders are very good at making movies, so it is hard to be complimentary to shoot advertisements.

Chevrolet is not bad too. It borrowed the image of Bumblebee in Transformers and made the advertisement look like a movie promotional video, which is also a win-win situation.

There is also the advertisement of godaddy, where advertising girls with graceful figures appear, giving people great enjoyment, especially the last advertising girl at 77 years old, which makes people even more amazing. It turns out that advertising models can do this?

Li Rui commented on advertisements and didn't even care about the score.

Ye Bingling was taciturn at the beginning, and was slowly driven by Li Rui, discussing the gains and losses of each advertisement with him.

In addition to being a feast for sports fans, this live broadcast is also an annual review by advertisers. Everyone wants to see how the top and most expensive advertisements should be made.

It was not until the midfield show that the two of them put the advertisement aside and enjoyed the Black-Eyed Peas' performance.

Black-eyed Peas is a rap band in Magnesium. It just served as a guest performer at the World Cup last year and this year it reached the Super Bowl midfield show, which is the pinnacle of its acting career.

They prepared a total of eight songs, including "sweetchildo'mine" which pays tribute to Guns and Roses, which happened to be one of Li Rui's favorite eagle songs.

sh and Black-eyed Peas member fergie perform together.

The joint efforts of great musicians across two different eras brought a feast of audio-visual gluttons.

andifistaredtoolong,

i'd probably breakdownandcry,

sweetchildo'mine,

sweetloveofmine

Li Rui hummed softly to the melodious guitar sound.

This is a love ode, which describes the sweet joy in love, making people feel that love is the clear sky and the white sand and waves.

But when the ending sentence wheredowegorow was sung, there was a hint of panic and confusion.
Chapter completed!