Li Rui smiled when he heard Qian Weichen's question.

Lao Qian, what do you think is the most important thing in life?

Qian Weichen was stunned and said: When I was young, I thought dreams were the most important. Later, I thought money was the most important. Now I don’t know what is the most important.

Whether it is dreams or money, it is actually a dimension to measure our own value. Li Ruidao, I think the realization of self-worth is the most important. Destiny led me to meet Freescale, and that was a big responsibility from heaven, although I didn’t know

Will there be any difficulties in the future that will strain my bones, hurt my body, and strain my mind? But when I am born at the right time, who else would you give me?

I was born at the right time, who else could I be?

Although Qian Weichen was old and had forgotten the passion of his youth, he was stimulated by these eight words Li Rui, and a long-lost ambition burned in his chest and abdomen.

But he still wanted to remind Li Rui: If you do this, you will bear great economic and political risks!

As someone who has worked for Magnesia Corporation all year round, Qian Weichen is very aware of the risks involved.

Although the relationship between the Magnesium Country and the Hua Country has maintained a delicate balance in the past two years, it is still extremely difficult for core technology such as chips to flow from the Magnesium Country to the Hua Country.

In particular, if Li Rui wants to bring Freescale's entire mature chip business unit back to China, he will face even greater difficulties. If he is not careful, he will be targeted by the Ministry of Commerce of China, which can range from fines to bankruptcy.

Dangdang goes to jail!

Li Ruidao: Don't worry, I've thought about all this. Since you want to start a career, you have to take some risks. I just hope that my efforts will be rewarded.

Qian Weichen thought for a while and said: Now that you have made the final decision, I will fully support you. If there is anything you need me to do, just ask.

Li Ruidao: There is something really wrong. Do you know any mid-level and senior management at MediaTek who are willing to change jobs and want to develop in the mainland? If so, I am willing to pay a lot of money to hire them.

I can mobilize friends in the industry to look for it, but don’t have high hopes. Qian Weichen said.

After inspecting Xingrui mobile phones, Li Rui went to Greenfield Culture without stopping.

Chen Qinglian has been helping Li Rui handle the finances for the past two days, but under the management of Zhu Xiaowu, Greenfield Culture has everything in order.

During the Chinese New Year, Magnesium State sec sent several letters of inquiry, and with the full cooperation of Zhu Xiaowu and Chen Qinglian, they all received satisfactory answers.

The Greenfield Culture case that caused a lot of controversy last year has passed the first test. The next test is last year's annual report.

In Zhu Xiaowu's office, Li Rui listened to Zhu Xiaowu's report.

Previously, Greenfield Culture mainly engaged in the amphibious development of animation and toys with IP as the core such as "Young Fire King", "Four Drivers Fighting Dragon", "Hurricane Fighting King", "Beast God Mecha", "La La La Little Fairy" etc.

Ecology, in the first half of the year, the main business income was 210 million yuan, and the net profit attributable to the parent company was 22.7 million yuan.

The second half of the year, especially the fourth quarter, was affected by the scandal. The company's business was stagnant for a time, resulting in a large backlog of toys. Frequent personnel changes led to a surge in labor costs. At the same time, it was investigated by the Magnesium SEC and had to pay a large amount of legal fees and other response costs, resulting in the second half of the year.

Business income was only 140 million yuan, with a net loss of 21.5 million yuan.

At the same time, the company spent more than 40 million yuan on acquiring a large number of copyrighted content in films, animations, comics, and novels. The company achieved a total operating income of 350 million yuan for the whole year, a year-on-year decrease of 37%, and a net profit attributable to the parent company of negative 38.8 million yuan during the reporting period.

During the year, the company’s gross profit margin was 46.2% and its net profit margin was 11.7%.

The main reason for the loss is the substantial increase in the company's operating costs, the sharp increase in litigation costs, and the huge expenditures caused by purchasing copyrights.

From the perspective of business structure, animation revenue accounts for 29.18%, toy revenue accounts for 58.9%, and other revenue accounts for 11.92%.

Li Rui nodded after listening and said: How do you think the market will react to this annual report?

Zhu Xiaowudao: Last year, Greenfield Culture experienced such a big turmoil. It changed its major shareholders and was even on the verge of delisting. The stock price has fallen to the bottom, which is a major blow to investors’ confidence. In this case,

The real loss recorded last year was only 1.2 million yuan, which was actually a good restoration of investor confidence.

In addition, we included the copyright investment in last year's operating costs at one time, which will make the annual reports in the next few years very good. With the success of our transformation, it is conceivable that investor confidence will increase along with the stock price.

.

Li Rui nodded and said: Regarding the specific transformation strategy, I heard from Sister Qinglian that you already have an idea. Let's talk about it.

Zhu Xiaowu Dao: Next, Greenfield Culture will transform into an interlocking industry chain with complementary advantages, covering animation content production, film and television project development, book distribution, online entertainment, game development, toy and derivative product manufacturing, and IP operation.

Image licensing for the entire industry chain.

Next year we will mainly launch the sequels of the two anime IPs "Fireboy King Season 4" and "La La La Little Demon Fairy Season 5", as well as the bought-out film and television drama IP "The Legend of Concubine", and games in cooperation with Xingrui Games

Candy Crush Saga is in development

Among them, the film and television drama "Step by Step" that we participated in the investment will be broadcast soon. The script of the purchased IP "Wolf Fang Bang" is being adapted and is expected to be launched in the second half of the year. The music talent show "The Good Voice of Huaguo" in cooperation with Xingrui Entertainment is expected to be launched in the second half of the year.

Production and broadcast

The more Zhu Xiaowu talked, the redder his face became.

It sounds like a very rich content. Only two cartoons are previous projects of Greenfield Culture. The others are all created by Li Rui and have nothing to do with him. It makes him, a general manager who gets a high salary every month, feel proud.

The feeling that a hero has no place to play.

When he accepted Li Rui's invitation to come to Greenfield Culture, Zhu Xiaowu was ambitious and full of confidence. He wanted to implement his own strategy in Greenfield Culture, but when he actually started, he discovered that Li Rui had already paved the way.

As long as he continues to move forward with the company, there is no need to worry about the performance in the next few years.

This made Zhu Xiaowu feel depressed and admired at the same time.

What's depressing is that he has almost no room to perform, and everything he needs to do is done by Li Rui.

What I admire is that Li Rui thinks several years into the future at every step, and even sees further and more thoroughly than he, a practitioner of the cultural industry for many years!

Having such a boss is both Zhu Xiaowu's luck and his misfortune.

Especially when he heard what Li Rui said next, he was even more speechless.

You go talk to the Great Sage Literature and buy the copyright of a novel called "Buddha is the Tao". Next year, we will focus on developing a batch of novels based on the prehistoric setting of this novel. I will make a prehistoric theme.
Chapter completed!