Qualcomm a few years ago must have been so easy to talk about. Jacob, who just took office in 2005, is definitely not as approachable as it is now.

At that time, Qualcomm was almost invincible in the field of mobile chips, especially in the high-end field, and did not take other competitors seriously.

But the times are constantly changing, especially in the second half of the 2g era, MediaTek suddenly made efforts and seized a very large market share in the mid- and low-end markets.

Now MediaTek has seized the power of success in the mid- and low-end markets, coveted Qualcomm's high-end market and has been poaching. Qualcomm, who is stimulated, must fight back, otherwise he will be killed by the frog boiled in warm water.

.

To this end, Qualcomm learned MediaTek and launched a qrd strategy similar to MediaTek's turnkey solution!

In "The Legend of the Condor Heroes", the Gusu Murong family has a very powerful martial arts, called using the way of others to cure others. Qualcomm's move is somewhat similar to the Gusu Murong family, using MediaTek

Famous works to fight back MediaTek.ъìqυgΕtv.℃ǒΜ

Of course, the qrd strategy is not simply imitation, but aims to build a complete ecosystem that can help it occupy the market for a long time, and use the high-end as the basic market to help Qualcomm enter the mid- and low-end mobile field.

At present, the qrd strategy has just been launched, and Qualcomm is lobbying for partners to join. Jacob will be so eager to meet with Li Rui, which is to discuss this issue.

After a few greetings, Jacob offered an invitation.

Li Rui pretended not to understand and asked a few questions, but in fact he had already had the answer in his mind.

The qrd strategy is a good wish in Qualcomm's conception. It is beneficial and restrictive to Xingrui mobile phones.

Li Rui is not particularly clear about the trajectory of QRD's strategic development in his previous life, but he is sure that after 2015, few people mentioned this platform.

While consulting the details from Jacob, he thought about it and quickly sorted out the joints.

Qualcomm's strategy is much more than MediaTek. In its qrd strategy, it not only defines the processor solution, but also defines the entire machine, from 2g to 4g, from chipsets to memory cards, from monitor batteries to software systems,

It was like having made a big basket, and everything could be put into it.

Why does Qualcomm do this? Because he doesn't want to only make money from chips, he also wants to make patent fees. Through QRD doing this, the patent fees have risen sharply.

Moreover, his model is suspected of monopoly. Some manufacturers only want to buy chips, but are forced to buy a complete set of customized solutions.

This model is a good thing for Xingrui mobile phones, which are still in its infancy. It can significantly shorten the development cycle. As long as it is adapted well, a new model can be produced in one or two months.

Once Xingrui mobile phones grow up and have their own set of design concepts and development capabilities, Qrd will become a constraint. Not only will it artificially increase development costs, but there will even be some checks and balances in patents, which will cause mobile phone manufacturers to listen to Qualcomm.

of.

In this way, conflicts arise.

Especially when mobile phone manufacturers are equally strong, there will inevitably be irreconcilable conflicts with Qualcomm.

No wonder Jacob complained about Wang Hongxue. It is probably because he was defeated by Wang Hongxue's promotion of the QRD strategy?

Li Rui understood Qualcomm's intention and knew how to deal with it.

He pondered: Mr. Jacob meant that he hoped that Xingrui mobile phone would become a member of the QRD platform?

Yes. Jacob nodded and said, the qrd platform has just been established and urgently needs the support of partners. If Xingrui mobile phone can join, it would be really good! I can guarantee that after joining the platform strategy, Qualcomm will

Provide better services to Xingrui mobile phones.

You just want to make more money, right? Li Rui complained.

As a partner, of course I have to support Qualcomm's new policy. After I go back, I will discuss it with other people in the company and I will give you a reply. Li Rui said with a smile.

Qualcomm in his previous life had almost no competitors in the 3g era, because it had accumulated too much patent technology and could curb various competitors through patent barriers. This is also the reason why MediaTek had miserable experiences in the past few years.

Now in many countries around the world, 3g is transforming towards 4g. Qualcomm's patent barriers no longer work, so it must start a new business to ensure profits.

Jacob was quite satisfied with Li Rui's reply. He also knew that such a big thing could not be achieved overnight. He said happily: Now many companies are ready to join the Qrd platform. For these loyal partners, we will definitely have more.

Great support.

Li Rui immediately said: So if I hope to get a certain priority in the supply of low-end chips, is that OK?

Jacob opened his mouth, but he didn't expect that Li Rui would make such a request.

What he didn't expect was that Li Ruigang signed an order for 20 million high-end chips with Qualcomm, and now he is going to get the priority of low-end chips. Is this guy crazy? How big is his appetite? He actually wants to eat it.

So much share?

Jacob pondered for a moment, how much demand is you? If you enter the high-end and low-end markets at the same time, will it cause confusion and impact on your brand?

Li Rui said: Xingrui mobile phones are already planning to issue multiple lines at the same time. It will be divided into three brands: high, medium and low. The previous 20 million orders were high-end lines, and at the same time, it will open up a low-end brand to focus on cost-effectiveness. I think the price is low.

Mobile phones are a development trend in the next few years, which can allow more people to experience the rich functions of smartphones and expand the mobile market faster. If Qualcomm is willing to give this priority, I will no longer contact MediaTek.

After Freescale chip acquisition, it will take some time to redevelop and polish it. It will definitely not be able to achieve mass production within one or two years.

During this gap period, Qualcomm has to rely on Qualcomm to maintain the supply of low-end brands.

Moreover, the shipment of low-end machines will be an unstoppable trend. With the model of small profits and quick turnover, the money you earn may not be less than that of high-end models.

Jacob said: I also need to consider this condition.

No problem, let's keep in touch. Li Ruidao.

After the major event was discussed, I talked about some things and some things to enhance my feelings. The Bentley was parked at the gate of the Haizhou General Affairs Committee, and many management teams in Haizhou were already here to welcome him.

Li Rui took Jacob out of the car, glanced at him from a distance, saw Chen Fengping's figure in the crowd, and said nothing and went back to the car, leaving.

Still in the car, Li Rui told Lu Yong: Go to the factory.
Chapter completed!