Once upon a time, Hong Kong Island's two major television stations, Hong Kong Island Television (TVB) and Asia Television (ATV), competed with each other for a while, creating the most glorious period for Hong Kong film and television in the 1970s, 1980s and 1990s.

After entering the 21st century, ATV's program quality and competition level continued to decline. In the middle of the process, the equity changed hands several times and management lacked continuity, resulting in long-term weak ratings and a serious business crisis.

Until 2009, ATV had produced four self-produced TV series. However, in 2010, ATV had not even produced one self-produced TV series throughout the year. Many of its stars had switched jobs to TVB, and some smart ones had sneaked to the mainland early to make money.

To avoid sinking with the Titanic.

His own business was in serious trouble, and Wang Jiasheng, the president of ATV, had to find another way out. A while ago, he went to Haizhou with two Hong Kong developers, Wanjia Gangtian, to form a consortium to bid for the A3 plot, hoping to use the real estate business

Restore glory.

No matter how hard it is, even though the A3 plot was successfully acquired, the owner of the plot, Huabang Insurance, delayed the delivery for eight years and was unable to deliver it. Billions of dollars were spent to buy only a piece of wasteland.

That's called a miserable and miserable person.

The dispute over the A3 plot became the straw that broke the camel's back. In the following years, ATV was caught in constant lawsuits and shareholder struggles, with debts exceeding HK$1 billion and a loss of HK$340 million in 2012, which further expanded to HK$3.78 in 2013.

billion Hong Kong dollars

If ATV continues to develop according to the rules of its previous life, within a few years it will not even be able to keep its free TV license, and it will end up being liquidated and suspended.

This company has launched classic dramas such as "The Transformation of the Silkworm", "Huo Yuanjia", "Zombie Taoist", "Love from the Earth", "My Zombie Has a Date", etc., and has hosted Leslie Cheung, Xie Xian, Jiang Hua, Lui Songxian, Mi

The TV stations of famous artists such as Xue, Ye Yuqing, Wan Qiwen, Christine Yang, Guan Yonghe, etc. disappeared and can only become the memories of a generation.

When Li Rui was a child, he loved watching various Hong Kong film and television dramas, whether it was the handsome Ma Ge in "A Better Tomorrow" or the long-legged Ma Xiaoling in "A Date with a Zombie", whether it was "Big Era"

Ding Xie in "Zombie Taoist Master" and Uncle Jiu in "Zombie Taoist Master" both left deep memories and lasting memories for him.

In the 1980s and 1990s when entertainment was not plentiful, Hong Kong film and television dramas were like a treasure trove. Like the Bully game console, it was something that every child enjoyed and was crazy about, leaving an indelible mark on their lives.

emotion.

In his previous life, Li Rui was sad for a long time when he heard that ATV was being liquidated and suspended.

Just after the A3 plot incident, Li Rui estimated that ATV would soon be in trouble, and asked Xue Xiangui to keep an eye on ATV's situation and make a purchase if there was an opportunity.

In Li Rui's plan, ATV is a very important step in the entertainment landscape. Its significance is not only to make up for the missing link, but also involves his overall entertainment industry layout.

He needs a mouthpiece, a base, a place where he can express his basic ideas, which can help him change the world and make it a better place.

As for making money, Li Rui didn't think too much about it. Nowadays, it's actually no longer an era where you can make money through TV stations, but it wouldn't necessarily be the case if it were Li Rui.

The fundamental thing that makes money is the ratings. With so many movies, TV series and variety shows in Li Rui's mind, I don't believe that they can't bring huge ratings.

ATV has long been Li Rui’s goal.

The girlfriend Chang Ou brought back was actually an actor from ATV, which was beyond Li Rui's expectation, but it also gave him an opportunity to understand the current situation of ATV from an inside perspective.

Smiling slightly, Li Rui said: Hello, Miss Shen, nice to meet you.

After the greetings, Li Rui sat down and looked around: Why hasn't Chen Qin come yet?

He said there was something urgent to deal with, it seemed to be a factory pollution issue. Xu Xiaoyang said.

Li Rui raised his eyebrows.

Chen Fengping asked Chen Qin to participate in the follow-up processing of Shendao batteries, which was not beyond Li Rui's expectation.

This incident was a blow to Chen Keyong, but it was an opportunity for Chen Qin to accumulate credit. What the Chen family had lost was something that was gained in the past, and if they forced themselves not to lose money, they could stop their losses in time.

Chen Qin couldn't come for the time being, so the five of them started eating and drinking.

During the dinner, Li Rui asked Shen Ting about ATV from time to time. This girl didn't have much money, so Li Rui answered whatever he asked, and soon the matter of unpaid wages came up.

Shen Ting said angrily: When Boss Wang took over last year, he made wild claims about how he would lead ATV out of its predicament and defeat TVB, n. But it has only been a few months and the artist's salary is no longer guaranteed!

Li Rui said in surprise: ATV's TV programs are still operating normally, how could the problem of unpaid wages be so serious?

Shen Ting said: It’s not that all of them are owed wages. There are some artists whose contracts are about to expire and they can’t get paid for their work. Every time I ask, they get pushed back. And throughout last year, all the artists who signed film and television drama contracts None of the artists have started work, and they say that the new boss cannot make too much investment at this time. But now that the new boss has been in office for almost half a year, there is still no start of work. Our artists at least still have some business activities to make money, and those The staff are in dire straits. They can only get a basic salary and can’t even afford a roof!

The more she talked, the angrier she became, and she criticized ATV for being stingy and stingy.

TVB is already famous in Hong Kong for being stingy, and its treatment of artists is notoriously low. It is said that filming a TV series only costs a few thousand yuan.

But compared to ATV, TVB is considered conscientious.

ATV's current salary is only two-thirds of the same level as TVB's, and the money is still in arrears from time to time, which makes people panic.

Some well-known artists and senior staff have seen the bad situation and have left one after another, refusing to stay at ATV.

ATV used to be prosperous, but why did it decline so quickly? Li Rui asked.

Shen Ting sighed and said: In the past, ATV produced all local programs, and the uncles and aunts in the neighborhood liked to watch them. The new boss came from the mainland and produced many Mandarin programs and reduced many Cantonese programs. Local people did not like to watch them. Local If people don't watch it, how can any boss be willing to put in ads? Those Mandarin programs cannot be seen by mainlanders, and mainland bosses don't know how to put in ads. Even I can understand this kind of thing, but I don't know why Boss Wang can't understand it.

Li Rui thought to himself, it's not that Boss Wang couldn't understand, it was Boss Wang who understood it very well. Unfortunately, he didn't take the most critical step, which led to the collapse of ATV.
Chapter completed!