"Game of Thrones" is an epoch-making American drama. If you don't consider the eighth season, it can definitely be regarded as one of the strongest American dramas in history.

This drama has a very exciting original work, with strong background investors, a strong producer team and an extremely professional cast and crew. It collectively brought the epic to the screen and dedicated a thrilling and wonderful fantasy to the whole world.

Battle.

The most terrifying thing is that the investor of this drama, Hbo, produced all eight seasons, a total of 73 episodes in a movie-like way. The average production cost of each episode is more than 5 million magnesium, from the fifth season

The production cost per episode even soared to more than tens of millions of magnesium!

The 200 million magnesium investment by Li Rui can only shoot at most five seasons of "Game of Thrones", so the money is not too much.

However, Li Rui does not want to take the high-quality route of HBO, it is too risky.

"Game of Thrones" was successful, with both fame and fortune, and the huge amount of money invested by HBO was rewarded as it deserved.

But what if it fails?

Don’t forget the story of 20th Century Fox, which invested heavily in the filming of "Cleopatra" and almost went bankrupt.

There is also MGM. One of the reasons for its bankruptcy was the box office defeat of the "Wind Whisperer" which was invested in...

The reorganized Blockbuster must develop step by step and cannot be rushed to achieve success.

Li Rui said: "The content library is actually part of the user experience. The problems facing New Blockbuster are actually what you just said, one is to expand the user group, and the other is to improve the user experience. I have some ideas about these two issues.

share."

"Please say it." Zhang Ming said seriously.

Li Rui said: "The first way to improve user experience is to have multi-screen experience. The first thing you need to do is to develop adapter software so that Blockbuster's content can be presented on TV, mobile phone, tablet and computer, etc.

On the media, both Apple and Android apps should be developed as soon as possible.”

Zhang Ming nodded: "That's right, media channels must be developed, and the network must be optimized..."

Li Rui continued: "And what you just said, we are a media company, and the most important strategic resource is exclusive copyright content. On the one hand, we must buy more copyrighted content, and on the other hand, we must do some original content.

Only original things can have stronger vitality.”

Zhang Ming pondered: "Then you need to cooperate with local film and television companies in Magnesium Country. After all, the main market is in Europe and the United States."

Li Rui shook his head and said, "That may not be..."

Seeing Zhang Ming looking puzzled, Li Rui said: "Magnesium, especially Hollywood film and television companies, have formed a fixed development model. They have reduced the number of movies they shoot every year and concentrate on creating hot products, because

The profit of a hit movie is equivalent to 100 ordinary movies. As long as the movie becomes a hit movie, it will create sequels, develop IPs, and form scale effects. However, this model has innate flaws, resulting in the entire market's content being very good.

Similarly, when you open every drama, you have similar values, similar fights, similar love, and you will know the end after reading the beginning."

Zhang Ming nodded repeatedly: "That's right. I think now that Hollywood blockbusters are all carved from the same mold, and there is really nothing to watch."

Li Rui said: "There are too many homogeneous things in the market now. If we want to compete with Netflix and provide users with better service, we must take a path that belongs to us, that is diversification

!That is, to dig out stories of different styles from all over the world, hand them over to local companies to produce them, and then sell them to the world through Hollywood packaging methods!"

"Awesome!" Zhang Ming widened his eyes and became excited.

Li Rui said: "In this mode, we can even find a story in the island country, go to the island to shoot a movie, and then play it in the entire Yazhou area. Hollywood movies are related to attendance and also require the support of the theater.

Our model does not have the pressure of attendance, does not require the theater to spend money, and can also maximize the use of the long-tail effect of the movie. If a wonderful film and television work is produced, it can be produced in ten years or even longer.

Always gain a considerable profit.”

Zhang Ming nodded while listening, just about to give him a thumbs up.

He had thought of what Li Rui said before, but he was not as thorough and in-depth as Li Rui thought.

In Li Rui's heart, Zhang Ming is a big bull.

And in Zhang Ming's heart, he also felt that Li Rui was a big shot!

Li Rui continued: "In order to continuously attract the attention of the audience, we should develop more TV series than movies. The TV series on our website has less linear modes and more personalized choices than TV.

We not only need to build the European and American markets, but also provide different versions and content according to the policies of different countries to achieve global operations!”

"Finally, I want to correct your original problem. Our competitor is not Netflix. Although we are doing the same thing and competing in the same market, our competitors in content services are never Netflix or hbo

Or Warner Bros., but pirated versions, game novels and other entertainment methods, bars and nightclubs, and anything that can steal users’ time!”

"Always remember that the content field is unique and no one can dominate. What we want to compete for is the time users use to relax and seek excitement. Whoever can grab the most time will be the final winner."

"For example, if a person comes home from get off work and wants to relax, or is bored and wants to have some fun, he needs to make a decision, whether to watch a movie, a variety show, a game, or go out to drink? This is the key point , it will determine his consumption behavior in the next few hours."

"To win at this key point, we must leave a deep impression and emotional stimulation on users with excellent content and software interaction experience, and must be strong enough to be strong next time the user faces the key point of choice,

I will think of our website, and every time he uses our website in the future, he can deepen such impressions and emotional stimulation!”

"This is what you need to do!"

Zhang Ming was awakened by the words, as if he had been enlightened and stayed for a long time.

After a long time, he slapped his thigh and said, "I know what to do! Mr. Li, let me leave it to me, and I won't say anything bold! Five years, give me five years,

I'll fuck Netflix to death!”

Fuck Netflix to death?

If you want to die ten years ago, Netflix has 200 million paid users and a market value of 240 billion magnesium?
Chapter completed!