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Chapter 0771 burning money industry

Wu Zeng was very upset.

He came to Feng Xinqiao today, hoping that Dasheng Group can continue to inject capital into Kuliu and use his layoff plans and new plans.

In Wu Zeng's opinion, although the current situation of Kuliu is very difficult, it is not without a way out. Especially since he has many years of experience in capital integration, as long as he can make Kuliu's financial statements this year a little more beautiful, he might be able to find a surrender to take over.

Not only did Feng Xinqiao not make any statement about the request for capital injection, he also found a young man to attend class and took a stance to ask for advice.

Wu Zeng didn't say it, but he was not convinced. He thought that Feng Xinqiao was no longer Feng Xinqiao of the past. Since both the couple were seriously ill, they seemed to have changed their own people and lost the confidence that they once were the only ones.

Just such a young man with no words, what achievements have he achieved? Why should he give me some advice?

But Wu Zeng still wanted to give Feng Xinqiao some face and said lightly: "Mr. Li can see the problem of Cool Six, everyone can see it. Everyone can point out the problem. The key is how to solve the problem? Can Mr. Li give me some advice on this?"

I'm quite polite, but the test is a provocative or provocative meaning is not concealed.

Li Rui said: "Before I speak, I also want to know how Mr. Wu plans to save Kuliu?"

Wu Zeng said proudly: "Of course I have a whole set of methods..." and said that, aiming at Feng Xinqiao.

Feng Xinqiao said: "You just say it, I believe in Li Rui."

Wu Zeng frowned and said, "The layoffs just now are not only about saving manpower and management costs, but also about changing the single revenue model of Kuliu. Now all video websites are using pirated content to solve traffic problems. They rely on single online advertising to make profits, forcing video websites to rely on capital injection and blood transfusion to survive. I think this is a wrong path."

He paused and continued: "Sun Media, which my wife and I founded before, just joined the business with Pplive at the beginning of the year to build the first female online TV channel in China on the Internet. This is a new profit model and the path that Kuliu will take next. The development direction of Kuliu will be to new media including information services and online publishing, breaking through the inherent business bottlenecks of video websites!"

These words were quite grand, but after thinking about it carefully, it seemed that nothing was said.

Just like Wu Zeng's usual capital operation methods, he was dazzled and confused. He looked very powerful, but in fact he did not bring any value at all.

After Wu Zeng finished speaking, he thought he would get Li Rui's praise, but there was no movement. He couldn't help but feel annoyed in his heart and asked bluntly: "What do Mr. Li thinks?"

Li Rui smiled and said, "In other words, will you not spend money to buy copyrights after Kuliu?"

Wu Zeng was stunned for a moment, nodded and said, "I won't buy it!"

Feng Xinqiao added: "In the past year and a half, Kuliu spent 100 million to purchase film and television copyrights, which now seems not a good idea. The investment is too large, the income is too low, and it is not a long-term solution. I also think Kuliu is not suitable to take the path of huge investment in purchasing copyrights, and should follow the video news website model."

Li Rui remembered seeing a news about Li Shanyou leaving Ku6 in his previous life. It is said that Feng Xinqiao and Li Shanyou had huge differences on the future development model of Ku6 that they broke up.

Li Shanyou believes that Kuliu should still insist on purchasing copyrights.

Feng Xinqiao adheres to the video news model, with the main purpose being to save the huge cost of purchasing copyrights and operating bandwidth, so as not to recharge Kuliu every day. After all, Dasheng Group is no longer the Dasheng Group of the early 2000s. After several investment failures, it is really unaffordable.

Li Rui shook his head and said, "Then I have a good idea. I might as well sell Kuliu and give up the video website business, so as not to be upset in the future."

"What?" Wu Zeng was angry, "What do you mean?"

Feng Xinqiao knew Li Rui's temper and smiled and said, "I asked you to come to listen to your opinions. If you don't agree with my point of view, just say it, don't be sarcastic!"

Li Rui said: "Last month, Penguin began to build video websites, invest, buy dramas, and form video teams. Do you know?"

Wu Zeng was shocked: "Penguin did this secretly, how could you know!"

Li Rui ignored him and continued: "Xinlang is negotiating with Tudou for a shareholding. He wants to buy about 10% of Tudou's shares. Do you know?"

This time, Feng Xinqiao and Wu Zeng both showed surprise, obviously they didn't know.

Li Rui said: "Net Revolving is making open course video websites, foxes are constantly increasing investment, and Zhenshi Group's Zhenshi Network has also entered the market. This industry is now a group of heroes, and they are all big companies, big teams and big funds. They have completely changed the logic of the industry. The logic in the past was to go public to raise funds as soon as possible, use copyright weapons to drag competitors to death, or get rid of homogeneity. But the logic now is that if you don't go public, you have to die. Having money is the basic configuration of this industry, and without money, there is only a dead end."

Wu Zeng couldn't help but say, "We understand what you said. You'd better tell me the solution!"

Li Rui said lightly: "Then I will reveal another news to you..."

He deliberately paused, and waited for Feng Xinqiao and Wu Zeng to listen carefully before saying, "U Ku and Tudou may merge."

"How is that possible!" Feng Xinqiao and Wu Zeng said in unison.

At this time in April 2011, no one believed in the merger of uku and Tudou. After all, they were an old enemy and wanted to strangle the other party to death. How could it turn a sword into a jade?

But the fact is that they did merge after more than a year.

Under the pressure of survival and capital operation, all hatred can be resolved.

Just like the future Didi and Kuaidi, 58.com and Ganji, Kiwi Video and pps, Jingdong and Yixun, Penguin Literature and Great Sage Literature...uku and Tudou have also changed from enemies to couples.

The main reason for the merger is that the development of Tudou.com has fallen into difficulties.

Tudou.com originally had excellent development opportunities and might even become the first video website to go public in Xiaguo, but because of the founder's divorce, it delayed the best opportunity and gave it to Kuliu and Uku.

After its biggest competitor, UKu, went public, it received huge amounts of financial support, and its business volume and scale have far surpassed Tudou.

Today, Tudou.com is in a financial problem. If it cannot be listed as soon as possible to raise funds, it will not be able to buy the copyright of popular dramas and the bandwidth to support smooth viewing. All the users who have finally accumulated will run away.

For this reason, Tudou.com was bleeding and launched a few months later, leaving a foreshadowing for the merger a year later.

But at present, Tudou is still powerful in battle, so naturally no one believes that Tudou will give up its independent development and merge with Uku.

Li Rui said: "Believe it or not, there is nothing impossible in this world. Everyone is short of money, but they have to grit their teeth and burn money to develop. If they don't burn money, they will be dead. If Ku Liu no longer burns money, they will be eliminated by this industry quickly. What else can they do?"

The words are a bit ugly, but they are the truth.
Chapter completed!
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