Chapter 0848 mineral water
The meeting between the ex-boyfriend and the ex-girlfriend ended in a bad mood.
Jim and Sandy naturally left with great enthusiasm.
Wen Nanxi's face looked extremely ugly. After going out to make a phone call, his eyes came back with red eyes.
"Are you scolded?" Li Rui asked.
Wen Nanxi shook his head: "It's sadder than being scolded. The boss heard that he had changed the person in charge and kept asking whether the project could be successful, without even a word of comfort. Do you bosses only see the benefits?"
Li Rui was the boss himself, and he really had no position to complain with her. He shrugged helplessly and said, "Who is not?"
"You won't help me!" Wen Nanxi said angrily again.
Li Rui laughed and didn't make any difference.
If you are accompanying Chen Qinglian, Taoyuanyuan, Ma Wenxuan, Yang Feier, Shao Xuan, or Chairman Yu Na, Bailan, Yao Sixuan, Jiang Lin, or even He Caocao, Gu Xin, Li Rui will definitely help slap Jim in the face, and he will be slapping hard
.
Forget it, Wen Nanxi.
Those nostalgias in youth cannot withstand the invasion of dust. Since everyone has changed, there is no need to really relive the old dreams.
Seeing that Li Rui was not talking, Wen Nanxi said, "Forget it, it's quite boring. I'll bother you today. I...I'll take a taxi to take you home."
"I'm driving." Li Rui said.
"Then you give it to me." Wen Nanxi smiled.
Following Li Rui to Lamborghini, Wen Nanxi was stunned when he saw him opening the car door: "Your car?"
"Yes." Li Rui nodded, "It's actually a bit crowded inside. Be careful not to hit your head when you get in the car."
Wen Nanxi happily got into the car and looked around with great enthusiasm. His displeasure was gone: "What a beautiful car! How much did I buy it?"
"I don't know, it was given by someone else." Li Rui started the car and drove into traffic.
The car was driving on the street, Wen Nanxi looked at the night outside the car with a blurry look, and suddenly said, "Do you still remember that at that time, we were walking on the playground and holding hands secretly..."
Of course, Li Rui remembers that it was the most beautiful memory of youth, but those times were beautiful because they were memories.
Wen Nanxi said quietly: "At that time, I felt that your hands were so warm. Today, when you held my hand, it was as warm as that time..." As he said that, he reached out and gently placed it on Li Rui's right hand
superior.
Li Rui moved the steering wheel, as if he was unintentionally and deliberately avoiding her hand.
Wen Nanxi noticed something, retracted his hand and sighed softly.
The car stopped when it encountered a red light.
Li Rui coughed lightly, breaking the embarrassment in the car: "When I was having a meal, I said there was an important project, not a fool, I really want to cooperate with your company for projects."
"Ah?" Wen Nanxi was stunned, "What project? Do you also make agricultural products?"
Li Rui said: "You Hualiang is not just making agricultural products, but are there food, real estate, hotels, and large supermarkets. You also made a Hualiang Buyer.com and entered the Internet o2o and have long begun to diversify."
Wen Nanxi Road: "Why do you know better than I know? Then what project you are going to do is not real estate, right?"
Li Rui said: "Minite water."
"Minite water?" Wen Nanxi looked surprised, "The water industry is not easy to do... Our Hualiang Yuehuo brand has been in operation for many years, and it is still lukewarm."
"I want to try it." Li Rui said, "It's okay to have a joint venture, and it's okay to cooperate. Borrow your production chain and channels to build a brand."
"How much do you plan to invest? We are not interested in projects that are too small." Wennanxi Road.
"Is one hundred million enough?" Li Rui said casually. In fact, he didn't know how much it would cost to invest in the water industry.
Wen Nanxi shook his head: "Not enough. One hundred million is used to buy water sources, build factories, and produce, which is probably enough, but the biggest investment in the water industry is in publicity and marketing. Not to mention one hundred million, even ten or eight.
Even billions may not be enough to spend.”
Li Rui deeply agrees.
Hengyuan Real Estate in his previous life is a lesson from the past. He took advantage of the opportunity of its football team winning the Yazhou championship and launched Hengyuan Ice Spring, spending 6 billion yuan to advertise. As a result, it failed due to many problems in positioning and pricing. Although
I've been alive, but it's even more uncomfortable than death.
Moreover, the competition in the water industry is so fierce that outsiders can even understand it.
Since the launch of pure water in 1995, the bottled water business that was previously scattered across the country has gradually become a national big business. After that, various mineral water, pure water, distilled water, drinking water, soda water, minerals
Water and even cool white blooms were launched one after another, starting a protracted battle for bottled water.
Domestic frogs haha, Kang Shuaifu, Le Qian, foreign Nestlé, Danone, and farmer and Yibao, you finished singing and I made my debut.
Any industry has a transformation from the growth period of free competition to the maturity period. After so many years of war, the bottled water market has formed a very obvious market ranking. Under such circumstances, the market concentration will gradually increase, and the market in the top
Participants will make more and more money, while long-tail market participants will be relatively miserable.
In today's bottled water market, farmers are well-deservedly ranked first, Yibao followed closely, followed by frog haha, Kangshuai Fu and Binglu. Other mineral water brands are either special in positioning or too small in size, and there is no way to do it yet.
Threat the status of the top few.
Even Binglu, which ranks fifth, is far behind the farmers in terms of revenue and profit.
Under this market situation, Li Rui will also enter the water industry. In fact, just like entering group buying, the danger is far greater than the opportunity.
However, Li Rui invested in mineral water just to pave a way for accumulating experience into the water beverage industry, and may not necessarily challenge farmers in mineral water classification.
What he wanted to copy was the way to play the game of opening a different track and overtaking on a curve.
In 2016, Yuanqi Forest was founded and sold 100 million boxes a year in just five years. In the Internet era, 80% of sales came from offline!
In the water and beverage industry where everyone thinks the pattern has been determined, Yuanqi Forest has made a bloody path. The annual sales of a product alone reach 8 billion yuan, which is equivalent to one third of the annual sales of the farmer.
And the farmer has been working in this industry for nearly thirty years!
Five years later, Li Rui, who is still in 2011, feels that all traditional industries still have value that can be explored. And he really coveted the myth of the farmer boss becoming the richest man in the country by selling water, saying that
I want to do anything in the same way.
"I'm very sincere." Li Rui said, "Help me ask your boss if you are interested in cooperating?"
"Then do I have any benefits?"
"Please have a big meal."
"A word is up to you." Wen Nanxi's mood improved again.
At this time, the green light lit up, and the parked car restarted and rushed away.
Inside Audi in the next lane, Jim and Sandy looked at Lamborghini's taillights and looked at each other again.
"Did you see clearly? Are you Li Rui and Wen Nanxi?" Jim asked.
Sandy nodded blankly and said, "That's right, it's them!"
Chapter completed!