Li Rui hurriedly left because Wang Zhucheng was here.

After more than a month of consideration, Wang Zhucheng finally made up his mind to quit his position at Tangjiu, and moved to Haizhou from all over the place to join Li Rui's Xingrui marketing planning team and become a member of the convenience store business department.

People come to join forces, but Li Rui, as the boss, has to come over to greet him.

In the luxurious private rooms of the five-star hotel, Li Rui, Bai Lan, Du Weiguo, Wang Zhucheng, Wang Qi, and several of the earliest members of Xingrui marketing planning gathered together.

Li Rui first raised his glass to welcome Wang Zhucheng's arrival, and then said earnestly: "The convenience store plan is a strategy proposed nearly half a year ago and is also a very important offline channel in Xingrui Capital's entire ecosystem system. In the past six months, you have worked very hard.

We conducted market research across the country, obtained user data from major first- and second-tier cities, and contacted many suppliers, making good strategic reserves for our supply chain system. Thank you for your hard work, I would like to give you a cup.”

After saying that, Li Rui drank it all in one go.

Everyone stood up and raised their glasses to drink: "Boss, you're so polite!"

Putting down the wine glass, Li Rui said: "Wang Zhucheng was the regional manager of Jinyang Tangjiu before. He has rich experience in front-line work in convenience stores. He has strong working ability in front-end store operation and rear-end supply chain integration. Now I announce that

Wang Zhu was appointed as the manager of the convenience store business department under Xingrui Marketing Planning, and was fully responsible for the convenience store business, and reported directly to Bailan and Du Weiguo."

Everyone applauded.

Wang Zhucheng stood up and thanked everyone.

When he sat down, Li Rui said: "Mr. Wang, you have a lot of experience in Tangjiu. I believe that these experiences can also work in Haizhou. The convenience store business department will be handed over to you, but there are some strategic goals required.

You must complete your long-term plan within the next few years.”

"Boss, you said." Wang Zhucheng said respectfully.

Li Rui said: "First, we must have our own modern logistics center within one year; second, build a cold chain distribution system within two years; third, build a fresh food factory and have the ability to develop fresh food varieties by yourself; fourth, trade online

Fifth, cooperate with other business departments to achieve an ecosystem service system; the ultimate goal is to build a one-stop community life service station!”

Wang Zhucheng had heard Li Rui describe these ideas before, but was not surprised, and nodded, "I will follow the boss's strategy and advance step by step."

Li Rui said: "I will set you specific goals. If it can be achieved within the time limit, there will be rewards. If it cannot be achieved, there will be punishments!"

"The distribution capacity of logistics centers and cold chain transportation is higher. The areas we initially developed were Haizhou and free shipping areas. My requirement is that convenience stores in Haizhou City place orders on the same day and deliver them on the same day. Free shipping areas are available in the free shipping areas.

Long-shelf life products will be delivered within two days, fresh food, cooked food and refrigerated frozen products will be delivered within 24 hours."

Wang Zhucheng nodded and said, "The transportation here is convenient and the logistics system is well developed, so this requirement is not difficult to achieve."

"In terms of fresh food, this is a super category used by convenience stores to attract traffic, make profits and affect customer brand loyalty. It is the top priority of early development, so the creation of fresh food factories is also the top priority of our strategic plan.

But Mr. Wang, you must pay attention that the urban situation in Jinyang is different from that in Haizhou, and needs to be changed." Li Rui continued, "The common varieties of Guandong boiled, steamed food, grilled sausages, tea eggs, and rice balls must be used.

We also have to make our own bread brand and lunch meals, such as lunch boxes, sushi and noodle dishes, etc..”

"There are no tables and chairs in Jinyang's convenience store, right?" Li Rui asked suddenly.

Wang Zhucheng nodded and said, "Jinyang's city is small, the pace of life is slow, and the commuting time is short. Most residents usually go home for lunch and eat at noon, so the fresh food in convenience stores is mainly breakfast, and the proportion of lunch and dinner is small.

Consumers don’t eat in the store, they just buy it and leave, and there is no need to equip tables and chairs.”

Li Rui nodded and said, "This is the difference. You can do not have tables and chairs when building a community store in Haizhou, but if you are in office stores in Haizhou or first- and second-tier cities, users will have the need to eat in the store, and tables and chairs are a must.

It is ready. The differences between cities and regions lead to differentiation of consumption habits. Mr. Wang, you must pay attention to it."

Wang Zhucheng took out a quick record. Although he is an experienced practitioner, Li Rui can always bring new inspiration to him from different angles.

"There is no need to rush to promote online transactions. In the future, we must cooperate with Credit Suisse's promotion. Use Credit Suisse to scan the code to pay for discounts, realize the O2o business through Credit Suisse group, and lead customers to convenience stores through Credit Suisse.

Induce customers to use Credit Suisse through convenience stores, forming a virtuous cycle. This part of the strategy involves private domain traffic and online systems. In the future, I will give you a more detailed plan."

Wang Zhucheng nodded repeatedly, feeling that the time of this meal learned more than what he learned in a year at Tangjiu. He also doubted why the boss was so powerful and wanted to hire him.

Think about it carefully, maybe the boss has a greater career to do, and he doesn’t look down on the convenience store’s land, right?

After dinner, Li Rui encouraged Wang Zhucheng a few more words before he said goodbye.

It was already very late when Li Rui finished washing and was about to go to bed when he received a call from Meng Chenyu.

Meng Chenyu called to report his work. He was originally responsible for copyright in Lin'an Branch in Luye. Recently, Li Rui sent to Kuliu. While investigating Kuliu's internal situation, he was ready to accept it. On the other hand, he considered the next step according to Li Rui's ideas.

development.

The family problems that had troubled Meng Chenyu before were successfully resolved with Li Rui's intervention. He distributed a house in Haizhou and took his seriously ill father to consult with famous experts in Haizhou. Even his wife went to Green.

Work in the administrative department.

Meng Chenyu, who has no worries, has been particularly attentive in his work recently. He has put forward many constructive opinions on the future development of Cool Six, which makes Li Rui feel worthwhile.

Meng Chenyu called this mainly to apply to go out to the island duke.

"This time I went to the island country, first, I bought copyright with a local animation company, which not only enriched the film library of Bizhan and Kuliu, but also made IP reserves for Green Field; second, I reached a cooperation with the island country's local entertainment company and invited the island country's Mei.

The girl anchor conducts cross-border live broadcasts, forming differentiated competition with live broadcast platforms like Jiujianfang; the third is to examine the current development status of the entertainment and cultural industry in the island country…”

After the report was completed, Meng Chenyu said: "I have already reported to Mr. Zhu, and he asked me to report to you again."

Li Rui thought for a while and said, "When are you going?"

“Next Wednesday.”
Chapter completed!