Chapter 205: Disgusting business model(1/2)
"Do it yourself?"
When the students in Class 9 were shocked when they heard Ren Yan's words.
"Teacher Ren, can you still make ice cream?"
Ren Yan shrugged casually: "Do you think this thing is difficult?"
"The ingredients needed are just cream, milk, sugar, eggs and some different flavors of seasoning."
"At most you can get an ice cream mold. If you remove the eggs, you don't even have to turn on the fire."
"Ah?" A Wei sat up: "It's just such a small thing, they dare to sell sixty?"
"As capital, what are they afraid of in order to make a profit?"
After saying that, Ren Yan shook the packaging bag in his hand.
"I just looked at the material table and calculated it roughly. The production cost of their ice cream is only three or four yuan at best, which has to be counted as long as the material table they gave is correct."
"If the later publicity costs are included, the cost price of an ice cream can probably increase to about ten yuan."
"A 600% profit, I now know why this sky-high ice cream has appeared so much in the near future."
"This is faster than grabbing money directly, and there is no risk."
"Which capital doesn't want to get involved?"
"But in the end, all that will be left behind will be a mess."
"The consumers are not stupid."
Finally, Ren Yan sighed slightly.
To be honest, although Ren Yan has always wanted the students in Class 9 to learn to make money.
However, Ren Yan was very annoyed by this method of clearly 'grabbing'.
It’s not because they don’t treat consumers as human beings at all. After all, one is willing to fight and the other is willing to be beaten, which is not considered a forced buying and selling.
Instead, I am tired of their reckless profit methods.
According to the pricing of this ice cream and the emergence of mushrooms after a rain, it is obviously the type of people who want to make money and just take their pants and leave.
I didn't consider the future industry prospects at all.
If you don’t do it well, it will be the consequences of directly uprooting the industry.
They made a fortune, what happened?
Are you not the diligent colleagues who are paying for it?
The high-priced ice cream looks like a destruction of their own reputation.
However, in fact, it is the reputation of the entire industry.
This is the fundamental reason why Ren Yan finally said that he would only leave a mess.
Of course, there is another even more sad fact.
Although those affordable ice creams have a great reputation in the hearts of the people, it is also true that they cannot compete with those high-priced ice creams in publicity.
After all, they won't have much money to spend on promotions.
It was all word of mouth passed down over the years, which created their era.
However, this era was ruthlessly shattered by capital...
This is also Ren Yan's original intention to let the students in Class 9 learn to make money.
Once capital is not well controlled, it will be a devastating disaster.
Otherwise, there wouldn't be so many nouveau riche, and their families would be destroyed in a few years.
Everything requires a long time of familiarity and control.
This is also the most important 'knowledge' in my student days
But unfortunately, now it seems that Ru Yan is thinking so...
After saying that, the students in Class 9 began to look through the material table behind the packaging bag.
Then, they asked questions.
Ecuadorian cocoa beans, ice crystal grapes, grass garden holy milk, sea citric acid...
To be honest, they have never heard of these things.
But I felt that this ice cream didn't seem so useless.
At least the materials used by people are really stylish...
"Don't care about those prefixes."
Ren Yan spoke at the right time:
"You just need to know which materials it uses."
"Take this ice cream for example, it is nothing more than dark tricks, grapes, milk, cream and citric acid."
"The total value of these materials is enough to last for three or four pieces."
"Just this, the freshest ingredients are still needed."
After hearing this, the students were speechless and then looked at Ren Yan:
"Then Teacher Ren, since it's such a simple material, why do you need to add a prefix?"
"Improve my personality."
Ren Yan threw the packaging bag in his hand into the garbage bag, took a bite of the ice cream and continued:
"As long as you add some prefix that sounds very 'healthy' in front of very ordinary materials, the price of this material will increase exponentially. He would have dared to sell it for ten yuan a piece of money."
“This is the most common routine used by those so-called 'luxury' foods nowadays.”
"After all, some rich people nowadays only buy the most expensive ones, not the best ones."
"For example, Wang Bo, this name sounds very ordinary."
"But if I say King Saint Yin Lisabello V and Marquis Lunberitz, do I think Wang Bo is a tall man all of a sudden, just like a Junker nobleman with the old European rice flag?"
Inexplicably, the students in Class 9 turned their eyes to Wang Bo, whose eyes were a little dull, and nodded.
Wang Bo glared at Ren Yan: "Teacher Ren, you can actually change someone next time!"
Ren Yan ignored it and continued:
"So, this is actually a means. It sounds amazing, but in fact, it doesn't exist at all."
"It's all nonsense."
The students in Class 9 were a little surprised, but they still asked in confusion afterwards:
"Are you not afraid of being investigated if these guys do this?"
"So, some of them are real." Ren Yan shrugged: "If you are investigated like this, they can also argue."
"But these real high-end fruits may only be a few milligrams when added, and they are just a few milligrams. As long as the ingredients can be detected in the end, they are not considered fraud."
"If you really add it to you at a rate of dozens of grams, selling such an ice cream for 100 yuan is considered to be a conscience..."
"But it's obvious that these ice creams don't have the flavor that high-end fruits should have."
After saying that, Ren Yan finished eating an ice cream with a little bit of ice cream and prepared to get out of the car to buy some ice cream materials and teach the students to make it themselves.
He felt that he had analyzed the causes of this sky-high ice cream clearly enough.
Cleverly establish a name to increase the unit price of materials, use massive publicity to enter the public's vision, and then harvest.
after?
After I left, I ignored the flood, which was the most true portrayal of the hearts of these "capitalists".
He believed that the little guys who were very smart in Class 9 could understand the meaning of it.
Sure enough, after Ren Yan finished speaking, they all nodded heavily.
I already know the routines of these merchants, and the dissatisfaction in my heart is almost written on my face.
As some high school students who are not well-educated, they do not have so many fun and so many choices.
They only know the true nature of a thing, simple, direct, and pointing to the essence.
This is also an advantage for all students.
They know what a thing should be like.
Now an ice cream is almost lost in its prototype by various concept labels.
Of course they were dissatisfied.
What makes them even more desperate is that there are more and more things like this that have lost their essence by labeling.
They had never thought about this issue before.
To be continued...