It turns out that when a tool is used incorrectly.

It will have a serious impact.

For example, hundreds of thousands of viewers in the live broadcast room fell into deep thought as the broken Aidushi fly swatter in front of Wang Shifeng.

In addition to the pain, I understood two more truths.

The first is that fly swatters should be used to swatter flies, and no other things can be swattered.

Another thing is that even a fly swatter of four or five thousand will be broken, with average quality.

Unexpectedly, Mr. Jiang's seemingly weak appearance actually contained such strong energy.

Faced with the ridicule and cheering of the barrage, Wang Shifeng did not change his face, but instead picked up the broken wooden pole and knocked on the table.

"Okay, now I've started class. I just saw so many expensive things with you. What I've discussed the most is,

If you ask if this thing is IQ tax, why is it so expensive? Let’s first interview Mr. Lu and Aping, what do you think.”

Before he could come back from the scene where Jiang Yun broke the fly swatter, Lu Ping swallowed and said in a pertinent manner

"If IQ tax is, it should be, but is it expensive? In fact, this question is relatively speaking. When your income can reach a certain level, some seemingly expensive consumption will not appear expensive."

The audience was very surprised when they heard Lu Ping's answer.

They originally thought Lu Ping would be like all the people showing off their wealth on the Internet.

Unexpectedly, he admitted it directly that luxury goods are IQ taxes for him.

Suddenly, everyone's favorability towards Lu Ping increased again.

After all, it is rare to see such a simple and unpretentious rich man on the Internet.

While the audience in the live broadcast room praised, several people also gave gifts.

Lu Ping did some homework for today's live broadcast. He knew that he should thank some viewers who gave gifts at this time. Seeing this, he bowed his hands.

"Thanks to these friends for sending the Rockets, they've spent money."

Seeing this, Wang Shifeng spoke out and stopped him, "Families calm down and praise Mr. Lu, you can praise and support Mr. Lu, but please don't give gifts. You think about it yourself. Is it appropriate to throw a copper plate into the golden basin?"

???

The audience felt offended when they heard this.

‘I suspect Mr. Wang is implying that we are poor.’

‘Be bold and remove the hint.’

‘Wuwuwu, Teacher Wang is really conscientious. In order to save some money, he crazily stabbed our kidneys.’

‘Teacher Wang is very reasonable. Mr. Lu has already given out tens of millions tonight, so let’s not overestimate our ability.’

‘Mr. Lu has given you so many benefits. I will do my best to brush a set of big beer to get you back to blood.’

‘Mr. Lu: Thank you for the three melons and two dates you sent. [Dog Head]’

'I just looked at it. The Rockets people don't seem to be fans of the live broadcast room, they are all female internet celebrities. Let's see if there are any of them [slim down]'

‘The first brother on the list is heartbroken.’

"Okay, then Mr. Lu talks about his understanding of luxury goods for IQ tax, and since he thinks that these things are IQ tax, why do he still have to buy them in large quantities?" Wang Shifeng continued the interview.

"IQ tax, I think it is a product with a serious premium. For example, this fly swatter itself is only worth more than ten yuan, but it is sold for four or five thousand yuan. This is a typical IQ tax.

As for why I still have to buy it, this is the success of other people's brand marketing. I said before that these things are all things that are distributed and forced to be sold. In other words, if I want to buy things from their brand, I must be accompanied by it.

Accepting these bundled sales is the cleverness of people’s IQ tax.”

Lu Ping also showed self-deprecating as he spoke.

After hearing what Lu Ping said, the audience in the live broadcast room became a little sympathetic.

It turns out that rich people will encounter so many troubles when buying things, and the first time I heard about the word "delivery" is, it's so pitiful.

"But Brother Feng, please ask me why I have to buy a lot of money. I told you before, because this thing is not expensive for us, it can only be considered daily consumption. I have no intention of showing off my wealth. I just stated the facts.

When we buy these high-priced products, we are not to show off our wealth or demonstrate our social status to the outside world. Instead, we have been exposed to these brands since we were young and have trust in these brands, so we have developed consumption habits.

Moreover, these luxury brands are doing a good job in marketing. While they are at high premium, they also provide high-quality services. For example, as a member of the Ailus brand, they have three counter managers.

Every six months, I will provide a new product list, or some gift list for me to choose. If I don’t have time, they can also deliver it to my door, reducing the time I need to waste when shopping, so I am willing to pay for these high premiums.

, but it doesn't prevent me from thinking it's an IQ tax, two things."

Lu Ping once again demonstrated the qualities of truly rich people.

It opened up the ideas of the live broadcast room audience.

It turns out that shopping is not only about enjoying the product itself, but also about other services.

But when I thought that Mr. Lu had three counter managers serving him.

Thinking about it, when I go to Muzining to buy a pair of shoes, it depends on the salesperson's expression. Sure enough, is this the power of money?

It made everyone even more sad in an instant.

Damn, I really want to become a rich man!

"Did the audience hear that this is Mr. Lu's view of luxury goods. I think it is very pertinent, because this is some habit he has developed in this environment since he was a child, but for us proletariat, luxury goods are

The IQ tax is mainly reflected in the 'consumption trap',

In recent years, people often see in the news that Xia Country is the country with the highest purchasing power of luxury goods in the world. Even every year, Xia Country aunts swept over the Western counters. And now this kind of high-consumption luxury goods,

It seems that in our daily lives, it is becoming more and more common, especially on the Internet. Any boy and girl who open their mouths and shuts up is international luxury brands such as lu, Aidushi, and hard-earned food.

And the trendy brands, aj, have entered the daily life of everyone, and have almost become necessities. The price difference between the same pair of shoes is ten times different. The same piece of clothing can be more with a logo.

Buy one thousand dollars,

What’s even more outrageous is that there is no market price, and you need to buy it at a higher price. There are even scalpers who specialize in this kind of business. Please think carefully about whether there are many such phenomena around you, especially on campus.”

Wang Shifeng knocked on the table.

After listening to it, the audience thought about it carefully, and it seemed that it was indeed the case.

I don’t know when this luxury brand, which is obviously not within its consumption level or interest range, frequently appears in its daily life circle.

For example, at school, it seems that everyone is wearing four-digit hook shoes, but they all seem to be eating the same ten-dollar rice bowl as they do.

On the table in the girls' dormitory, there seem to be a few Audi or bitter lipsticks, a few bottles of sk magic water, and various four-digit skin care products. There must be one or two bags with Lu and Stinky large labels in the closet.

I don't even want to take a car when I go out, so I travel mostly on the subway.

It’s the same in the working environment. Everyone lives in a shared house worth 2,000 yuan a month, but there are some urban beauties who can carry five-digit luggage and four-digit high heels every day. The clothes on their bodies are the cheapest.

Four digits often make them doubt.

Where did their money come from?

Do they really have mines in their families?

So why are daily consumption so clean?

Can the prince and princess experience life in private visits?

If Wang Shifeng didn't mention it, they would just be curious occasionally, but now they are a little wondering about the real reason.

"Looking at the barrage, everyone has indeed discovered this phenomenon in their lives. That is the topic I want to talk about today's special show. We can disassemble the three words "luxury".

The original meaning of luxury refers to wealthy families. Extravagance means that there are many people and servants. The two words combined into luxury. It means that wealthy families use more people, be extravagant and wasteful, and spend too much money.

And this product refers to an item, not a moral or taste, but a commodity.

The definition of luxury goods is different in Xia and foreign countries. The luxury goods that are widely recognized by people are now the 18th century, after the British Industrial Revolution one or two hundred years ago, the progress of productivity promoted social class division.

The deformed culture produced.

It can be said to be the legacy after the Industrial Revolution, which is marketing and fashion.

In order to continue to harvest the surplus value of workers, capitalists of that era invented many consumption concepts and marketing methods. One of them was to use some external decorations to define human social status and class.

We have seen many Western movies that have appeared in the baseball cap, which is the standard symbol of the working class.

The corresponding top hat is a symbol of bourgeoisie or aristocracy.

Although there is no explicit regulation, during that period, everyone still subtly accepted the social status given by this external class symbol and symbol.

However, because workers have more money in their hands, the direct dividing line between the poor and the rich is not as clear as before, and some pseudo-middle classes have been born.

Capitalists hope to find a suitable reason to help workers "manage" these extra money so that they can continue to work in the factory safely.

So the capitalists first thought of using entertainment consumption to manage workers' money. In the past, the biggest pastime for workers after get off work was to go to the bar to order a beer, and then brag with their workers.

So the atmosphere of the bar is always noisy and dirty, and then the cafe is invented.

Coffee and tea were imported luxury goods that only aristocrats could enjoy during that period. Ordinary people could only see them in the windows of newspapers and high-end shops. If there were no accidents, workers would not have the opportunity to taste them in this life.

However, the emergence of coffee shops has realized the wish of these workers. Even if the price of a cup of coffee is equivalent to their two or three days' salary, they still have to enjoy their "dream" life.

Then the culture of cafes and tea shops spread rapidly in the West, like mushrooms after a rain, and was rooted in the flesh and blood of all working classes.

Moreover, in order to better manage the money of the workers, capitalists have used marketing methods to promote a series of rules, such as politely rejecting those untidy customers and wanting to drink coffee, you must remember to wear a tie.

Or publish some special newspapers for coffee shops, and publish special content that outside newspapers cannot report, so that these coffee-drinking workers think that they have been mixed into the life of the aristocratic class.

Then they forget how much they are, and indulge in the traps and dreams designed by capitalists. Every time they return from a simple and elegant cafe to a dirty and noisy factory, these workers will begin to be angry and annoyed.

My current life,

So they vowed to work harder, earn more money, and get out of this hard life as soon as possible, but it is difficult to cross the class, and it is not a problem that can be solved by hard work.

So they can only spend more money to overdraft and enjoy the life of the bourgeoisie in advance. The harder they work, the more they earn, the greater their expenses will be.

It was not until they were old and had weak ability to make money, and could no longer maintain this illusory capitalist living expenses that they suddenly realized that they seemed to be wandering in a bottomless abyss, which was suffocating.”

Wang Shifeng's voice was calm and he did not deliberately set the rhythm, but the content was still like dark clouds in the live broadcast room, suppressing the originally cheerful atmosphere of the live broadcast room.

They couldn't even tell the difference for a while. Wang Shifeng told stories from abroad in the last century.

It's a story that happened to me recently.
Chapter completed!