I waited in the office for a while and everyone was here.

Zhang Zhigang, Shi Xiong, Li Xuewu, Li Xiujuan, Wang Ting, Hu Shanshan, Huang Li, Xia Qian, Luo Zaijun, Wu Wei, and Wanjia Department Store managers and above are all in the large office.

"We haven't done a bigger event for a long time. Wanjia Department Store's business is so good. I have to thank the people of Jiang Cheng. They came to the store to spend money and gave us the opportunity to make money." Lu Hao didn't say anything nonsense, seeing people

When I arrived, I immediately said the matter was serious, "So, I am going to hold an event recently to give back to the vast number of Jiangcheng people."

"Whenever you buy goods in our store, the total price is more than 5 yuan, you will get one bottle of soda, two bottles for 10 yuan, and three bottles for 15 yuan, without capping, the name of the event is 'Get 1 for 5 yuan,

Cool summer, get a bottle of soda for 5 yuan, so that citizens can feel the coolness of summer.”

Hearing this, Zhang Zhigang immediately asked, "Brother Hao, are you planning to send soda for Factory 2?"

"This name is good. If you get 1 for every 5 yuan, you don't know. I thought it would be a product that costs 1 yuan for every 5 yuan. In fact, you get 1 bottle of soda for every 5 yuan." Li Xuewu said.

"The boss is the most cunning." Wang Ting insulted.

"This is called spiritual light, and you are complicated. I just wanted to make up four words, which correspond to the "Cool Summer" in the future, so I used the word "5 get 1 for a full 5" and it was not as deep as I thought."

Lu Hao said.

Although he explained, Wang Ting, Hu Shanshan and others obviously did not believe it.

Rolling his eyes at Lu Hao.

"Is this done to deal with Drink Factory No. 2?" Li Xiujuan asked.

"That's right, it's mainly to deal with the second beverage factory, and to do activities and make some fun." Lu Hao said, "I am buying those second ones that cannot be sold in small vendors at a purchase price of 5 cents per bottle.

Factory soda, more than 150,000 bottles of factory soda have been delivered to the warehouse today, and people will send soda to the warehouse one after another."

"These sodas will be given as free gifts to customers who spend in our store and meet the conditions."

A product worth 5 yuan can earn more than 5 cents.

No matter how much soda you give, you will make a profit. Moreover, Lu Hao’s original goal was not to stimulate the consumption of goods in the store, but to set up a beverage factory No. 2.

"The second factory is not selling well. Boss, you buy a large amount of soda from the second factory. Isn't this helping them?" Wang Ting asked in confusion.

The other people also don't understand it very much.

"Yes, most sodas cost 20 cents per bottle, and the wholesale price is about 10 cents. Boss, you buy goods at a price of 5 cents. Although you make a profit, you are indeed helping the second factory sodas to replace the second factory.

They digest the backlog of inventory." Hu Shanshan also nodded.

Although they do not work in Wanjia Beverage Factory, as long as Lu Hao’s business is Lu Hao, they all support him and share the same hatred for the enemy.

Lu Hao is not only the owner of Wanjia Department Store, but also their personal owner.

"Beverage No. 2 plans to sell their soda on the market for 5 cents per bottle." Lu Hao said, "This will have a certain impact on us, but it is also an opportunity to attack the brand of Soda No. 2, the soda brand, is to attack the second one.

Opportunities of value.”

"You must have heard of luxury goods? A bag costs hundreds, even thousands of dollars, and a watch costs hundreds, thousands of dollars, and some clothes, jewelry and so on."

"These products are not much different from some products in terms of workmanship, and the materials are similar, but because they are from this brand, their price is more expensive than other products of the same quality and material.

It is several times more expensive, or even dozens of times more. The extra prices are actually brand value.”

"Although the retail price of factory II soda is the same as most sodas, it costs 20 cents a bottle, it also has brand value. This value is not reflected in the price, but in the hearts of Jiangcheng people. This is also the high price.

They are all the same."

Lu Hao leaned on the chair, each word was very clear, "When it comes to what soda is in Jiangcheng, more than 90% of citizens think of the first soda is the second factory."

Zhang Zhigang, Li Xuewu, Li Xiujuan, and even Shi Xiong, who was silent, nodded.

Indeed, when it comes to the famous soda in Jiangcheng, most people think of the second factory soda.

Even though Wanjia soda is selling well at this time, it has been relatively short, and its foundation is still a certain distance from the soda of Factory 2.

The most unforgettable thing is the first love.

If a new lover wants to completely squeeze out his first love, the best way is that Bai Yueguang's first love is actually not Bai Yueguang.

"You all know that Wanjia soda belongs to mine, and the sales volume is quite good, better than the soda of Factory 2, but compared with the soda of Factory 2, its status in the minds of citizens is still a little worse." Lu Hao continued, "It's bad."

This part of the thing is brand value. Originally, it took time to settle, and it took a long time to improve the foundation of Wanjia soda and replace the status of factory No. 2, but now it doesn’t need to wait that long, because factory No. 2 has committed the soda.

A very fatal mistake, they are actively reducing their brand value."

Many people have never heard of what Lu Hao said, including Li Xiujuan.

This kind of business idea is very special, and everyone listens very seriously.

"A product that costs 2 cents a bottle will be sold directly at 5 cents. The price will be reduced, and some money will be repaid and some losses will be stopped. However, the status in the minds of everyone will also be reduced. You get what you pay for, this

Although the words are not so absolute, they make sense." Lu Hao said.

"People are all about strong people. This strength is not just about force, but also about all aspects, economy, skills, etc. It also includes the price. The price is high, even if it is a piece of shit, everyone scolds it.

Why is a piece of shit so expensive? But curiosity and doubt, is there anything special about this piece of shit?"

"As a similar reason, the product suddenly dropped its price. Although the citizens were very happy to be able to buy the product at a very cheap price, they were worried. Is there a problem with the soda of Factory II? Otherwise, why would it suddenly be so cheap?"

"This significant price reduction will give everyone psychological hints that whether it is citizens or employees of Beverage Factory No. 2, they will think that Beverage Factory No. 2 is not good. In their minds, the value of the brand of Soda Brand No. 2 will also decrease.

.”

When doing business, the knowledge involved covers all aspects, human relationships, and psychology.

You have to know what your opponent thinks, what your employees think, and what customers think.
Chapter completed!