Her observation was very careful and noticed that Nini's breakfast shop was different from other restaurants.

"Yes, your observation is very subtle." Lu Hao nodded.

"This will allow customers who enter the store to meet other needs in addition to eating, and the dining environment is more comfortable," Anna said. "But the most important thing is that there are in your store but not in other places. This provides services that are different from other restaurants. Such services can make customers impressed by your store and have a higher recognition."

"If customers go to other restaurants and cannot experience such services, they will have a gap, will feel disappointed with other stores, will turn around and continue to patronize your breakfast shop, and even actively promote it to others."

Doing business is actually like two people meeting bears. You don’t need to run faster than bears, just run faster than another person.

"That's right, that's it." Lu Hao nodded.

"If you want to maintain this gap, then when other stores also install air conditioners in the future, your store will have something more different to ensure the advantage and keep the gap." Hannah said.

"That's true." Lu Hao nodded again, "So, we have to use the money we earned in the early stage to continuously invest in hardware and software to improve the level of our store, so as to ensure this advantage, so that customers can recognize our store more, and ensure their absolute advantage in similar stores."

This is like technology. If you want to gain market, you must ensure that you are at least one or two years ahead of other similar technologies. In order to ensure that you are leading in the past or two years, you must constantly inject funds into it to ensure the consolidation of this position.

In the eyes of many people, when doing catering, there is no technical content. Objectively speaking, it does not have much technical content, but the business content is similar to scientific research.

Scientific research directions, such as engines, high-end medical equipment, scientific research and testing instruments, etc., have great competition. If you want to maintain competitiveness and let others use their own products, it is best to ensure your own advantages, and this advantage requires a lot of capital to be injected.

Once you are ahead for more than ten years, it doesn’t take even more than ten years. Even if you only have one or two years of technological leadership, you can guarantee your position in the market.

The same is true for catering. In any other industry, the same is true for you. You must ensure a leading advantage in order to attract customers.

"Hardware and software?" Hannah didn't know much about these two words and looked at Lu Hao in confusion.

"Hardware refers to the floor, wall, table and chair, air conditioner, telephone, wall clock, etc. You can understand the software as a service." Lu Hao explained it appropriately.

"Your description is very appropriate." Hannah very much agrees with Lu Hao's explanation.

"You only gained these, nothing else?" Lu Hao looked at Hannah.

Hannah was stunned for a moment, "Isn't these enough?"

She thought she had seen it carefully enough and didn't know what else she hadn't considered.

Her family does business, and she is influenced by her own experience and is familiar with the business. She believes that she has a certain vision and will not have any place to consider.

She thought for a while and said, "You have chosen a very good location, in a bustling area."

"That's all? Is there anything else?" Lu Hao asked again.

Another is wrong!

"I really can't think of anything else that I didn't consider." Hannah shook her head.

She was very curious about what Lu Hao was talking about.

"Taste, breakfast type, these are the kinds of foods." Lu Hao's voice raised a little. "If you want to do business in China, or not just in our country, but in other countries, you have to understand the needs of local customers. What kind of food they like to eat? Do you like to eat pasta, rice, potatoes, or meat? Do you like to eat salty, spicy, or sweet, etc. These aspects are very important, and you should pay attention to it."

!!!

"You're right, it's my negligence." Hannah nodded.

It's like a revelation.

"It is not just catering, but other products such as department stores, automobiles, etc., you should pay attention to these aspects." Lu Hao said, "We have an old saying that oranges grow in the south of the Huai area and oranges grow in the north of the Huai area. This sentence emphasizes that the environment has changed and the nature of things has also changed."

"The environment is difficult to change. If you cannot adapt to the environment, there is a high probability that you will not get what you want. So if you want to make money from customers, you have to understand the needs of customers."

"And this requirement is not only in terms of hardware, but also in terms of software."

Let’s talk about hardware and software again!

Hannah was confused.

She is very confident and proud. She was born in a business family, looks very good, and she speaks very well in Chinese, and has her own understanding of business.

But in front of Lu Hao, he seemed to have become stupid.

The man in front of him is great!

"Don't understand? Hardware is the taste, food variety I just mentioned, and software is mainly what this country and nation is taboo. For example, some people do not eat pork, some people do not eat beef, some people like red, white, and some people are more sensitive and involve national emotions. These should be paid attention to and cannot be touched." Lu Hao said.

These are not nonsense, they are all things to pay attention to.

Like KFC and McDonald's.

In the old United States, McDonald's steadily suppressed KFC, but in China, KFC has developed better than McDonald's, with more than twice the number of stores that McDonald's.

The reason is very simple. McDonald's adheres to American culture and is unwilling to change with the market. That is to say, unwilling to change with the environment. After employees join the company, they must strictly follow the regulations of the employee manual. The sauce for each burger has regulations, and all counter heights are also set at 92 cm and cannot be changed.

Every time McDonald's releases a new product, it must first obtain the approval of the local department and then report it to the headquarters of the United States. It misses the best opportunity and the procedure is very complicated.

Not only that, even the equipment used must be imported from the United States, and even if the accessories are broken, they must be imported from the United States.

Psychological, rigid, and unwilling to accommodate local markets and national habits.

KFC is much more sleek in this regard. When entering the country, it means changing with the domestic market. Not only does it choose a happy red for door decoration, but it also actively absorbs domestic culture. www.qqxsne

In a nutshell: McDonald's is full of arrogance and refuses to make changes, while KFC is willing to follow the customs.

After an endless coma, Shi Yu suddenly got up from the bed. If you want to see the latest chapter content, please download the Xingxing Reading app to read the latest chapter content for free without ads. The website no longer updates the latest chapter content, but the Xingxing Reading app has updated the latest chapter content.

He breathed fresh air in his mouth, and his chest trembled.

Confused and puzzled, all kinds of emotions surged into my heart.

Where is this?

Then, Shi Yu subconsciously observed the surroundings and became even more confused.

A single dormitory?

Even if he successfully received rescue, he should be in the ward now.

And his own body...how could he be injured at all?

With doubt, Shi Yu's gaze swept through the room quickly, and finally his eyes stopped on a mirror at the head of the bed.

The mirror shows his current appearance, about seventeen or eighteen years old, and he looks very handsome.

But the problem is, this is not him! Download the Xingxing Reading app and read the latest chapter content for free without ads

Before, I was a handsome young man in his twenties who was extraordinary and handsome. I have been working for a while.

Now, no matter how you look at this, you are just the age of a high school student...

This change made Shi Yu stunned for a long time.

Don't tell him that the operation is successful...

My body and appearance have changed. This is not a problem of not having surgery or not, but a magic trick.

He turned into another person completely!

Could it be... that I have traveled through time by myself?

In addition to the mirror at the head of the bed with obvious feng shui, Shi Yu also found three books next to him.

Shi Yu picked it up and looked at it. The title of the book instantly made him silent.

"Beast breeding manual for beginners"

"Pet postpartum care"

"A Guide to Evaluation of the Different Race Beast Ear Girl"

Shi Yu:???

The names of the first two books are normal, what happened to you in the last book?

"cough."

Shi Yu's eyes sterned and he stretched out his hand, but his arms quickly froze.

Just as he wanted to open the third book and see what it was, his brain suddenly stinged, and a large number of memories emerged like a tide.

Iceland City.

Pet animal feeding base.

Intern pet breeder. The website is about to be closed. Download the Xingxing Reading app to provide you with a complete set of great motorhomes: Sleeping tonight
Chapter completed!