Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 128: Sales Strategy

He knew that the most fundamental reason for the success of the first batch of jewelry two days ago was the cooperation of Ding Tianxia, ​​who was a veteran himself. Jiujiu Jewelry relied on the reputation of joint production to directly let the jewelry into the hearts of customers, coupled with the production

The vigorous promotion of Jingliang and Dingtianxia led to this good start.

But this situation has drawbacks. While Jiujiu Jewelry is relying on Ding Tianxia, ​​Ding Tianxia is also using him to expand its influence. If this situation is allowed to develop, Jiujiu Jewelry will only become a foil, and this vein will be stuck.

.

If one day Ding Tianxia makes excessive demands, such as price cuts or acquisitions, then Jiujiu Jewelry will be in trouble. You can take advantage of the momentum, but you must also establish your own momentum.

"It is inevitable to rely on Dingtianxia in the early stage, but we must establish our own brand competitiveness. No matter in any industry, brand value is the greatest. The marketing and advertising of the entire product cannot be careless, and both plans must be adopted!

"

Jiang Ge came to a conclusion in an instant and said to Li Wei, "Ask the advertising department to cooperate and see if there are any fashion shows or entertainment activities worth investing in. The kind that don't involve cheating money together but can really create product awareness."

"You can also pay attention to TV commercials, but don't cut off the advertising time in a trivial way. You need naming rights!"

"Okay, boss."

Li Wei nodded, quite agreeing with Jiang Ge's instructions, which showed that the other party was a person who really wanted to do things.

Just like that, the entire company was overloaded again and was extremely busy. Many unfamiliar faces came to the advertising department, all of which were small models, and some were third-tier celebrities.

They are all here to shoot jewelry promotional looks. Jiujiu Jewelry Company plans to make a jewelry album and collect all the jewelry produced in it. Firstly, it can be viewed by customers, and it can also be distributed for publicity purposes.

"Boss, don't you think these two celebrities are impatient? With their figure and thin legs, do you want me to give you my contact information?"

There were two cameras set up inside the advertising department, but there were a lot of perverts around the door, and Li Wei was asking for credit.

"No need, just do your job well and don't think about these frivolous things all day long." Jiang Ge looked serious and couldn't help but take a look at the long legs of one of the models.

"It's free. As long as you say hello, they are eager to pounce on you. What they want is your connections." Li Wei blinked.

"What, no money?"

Jiang Ge's expression changed, "That's even worse. Since ancient times, cheap goods have never been good, let alone free of charge. Don't let me use these crooked ideas to ruin the company's atmosphere."

He snorted coldly, turned around and left, then looked at the male employees who kept stretching their heads to look at them, "What are you doing? You don't have to work. It seems like the company's treatment is too good, right?"

The employees didn't know how they got into trouble with Jiang Ge, so they quickly dispersed with a cheer.

Jiang Ge's thoughts suddenly changed, and an idea came to his mind. A company will always slack off. He can't play yellow and bad at the same time. There is always a need for someone to watch the company like a wolf at all times.

So I found Liu Songwen and explained what I meant. Liu Songwen immediately understood, "Brother Jiang, you want to find someone to supervise the company and beat these guys from time to time. I think I can do it!"

"You...?" Jiang Ge shook his head, "You can't do it. You are familiar with them now. They are familiar with what you look like. They have to find someone they don't know, and he can calm down the crowd with a single look.

kind."

"Like a dog that follows them every day, complains and causes trouble when nothing happens. Only when we are red and white can we cooperate."

"Is this too cruel?" Liu Songwen was a little worried. He had never heard of such an arrangement.

He worried that his employees would be driven crazy.

"No, I will let him stop. This in itself is a warning and has a greater symbolic meaning." Jiang Ge shook his head. As long as the money is large, he is not afraid of others having second thoughts.

"When you say this, I think of one of my brothers. Do you remember that there is a brother who follows me who looks a bit dark? His name is Tan Shun. We all call him Shunzi. He usually talks little, but when he doesn't speak, he looks...

It’s a bit fierce, but I don’t know if it will work.”

Liu Songwen hesitated and said, Jiang Ge also remembered this man, tall and thin, and seemed to be following Li Gang in the shop.

He quickly said, "It's okay. I'm not afraid that he doesn't have the ability. What this position requires is ferocity and intimidation. If you stand there like Guan Gong, the whole company will immediately put their tail between their legs and ask him to come over and have a look."

"Okay!" Liu Songwen jumped for joy. At least he had found a good future for his brother.

After a phone call, the guy ran over in a hurry, wearing a straight suit, with a serious face and a slightly thin face.

"Boss Jiang, boss!" He greeted the two of them.

"You kid, this time the boss has taken a liking to you and wants to promote you. I wonder if it's because of your ancestors." Liu Songwen couldn't help but be envious.

"Thank you, boss!" Tan Shun was very shy, even if he smiled, it felt far-fetched.

Jiang Ge wanted this feeling and asked, "Have you ever played a bad guy?"

"I've pretended to be one. I helped the boss scare people before." Tan Shun said.

"Well, I also pretended to be a bad guy when I asked you for a job this time, but it is more profound than playing a bad guy. That is, the employees of the company will have problems with their work style over time, and someone needs to beat them all the time."

"As for this person who is unsmiling and always follows behind like a dog and bites them when nothing happens, so that they don't dare to be lazy or ignore the company's rules and regulations, can you do that?" Jiang Ge asked.

"I have never learned this, but I will work hard to do whatever my boss asks me to do!"

Tan Shun knows that opportunities are hard to come by. He graduated from junior high school and has learned a lot about social truths through hard work over the years. He is not really stupid.

"It's okay. You'll get better at it if you do this a lot. I'll sign you up for a training class. Two hours of thick black training every day after get off work. What you usually do is to find problems and scold like a dog. Make employees fear you and establish your prestige, for example, someone is lazy, someone litters, etc.!"

"But there is a certain degree of caution in this. You can't name people by name. If you scold someone too harshly, just call it a day."

Jiang Ge began to guide him little by little. He believed that after his training, the company would definitely have one more goalkeeper.

Every industry needs someone to do disciplinary inspection work.

"Boss, why don't you give me this job? I think I'm really qualified for this job."

Liu Songwen was really envious. This job was like holding Shang Fang's sword in hand to deal with people. It was so exciting.

"I told you you're not suitable!"

Jiang Ge ignored Liu Songwen and said to Tan Shun, "Get familiar with the company in the past few days. I won't announce your identity first. You first observe the employees' habits privately and keep some problematic employees in mind. Wait.

You’ll get angry later!”

"Okay, boss." Tan Shun was very excited and found this job challenging.

"Also, when I go back to practice my posture, I just put my hands behind my back and feel the pressure of being the boss and the boss. I will use it in the company in the future. In addition, if you do a good job, you will be the director of the Supervision Department. You will only be responsible for me. Your annual salary will be 20

Ten thousand!" Jiang Ge waved his hand, this position is still very important.

"Thank you, boss!" Tan Shun was very happy. The annual salary of 200,000 yuan was not low.
Chapter completed!
Prev Index    Favorite Next