The Wen family has a century-old tradition of traditional Chinese medicine, and it has developed both medicine and medicine. It was already at its peak twenty years ago.

But twenty years later, apart from medicines, the talent of Chinese medicine has long since dried up. Apart from Mrs. Wen, there are no other doctors who can do it.

"This...is a bit complicated!"

Wen Changjun hesitated for a moment, then shook his head helplessly.

It can't be said that the people of the Wen family don't want to make progress, it's just that there are too many restrictions and they have no choice.

Too many restrictions?

Chen Yang was stunned for a moment and looked at Wen Changjun with some confusion.

"There are some things that the Wen family has a hard time talking about. Although I am retired, it is not convenient for me to talk about it. But one thing you need to remember is that the difficulty in the Chinese medicine industry lies in the word "medical"."

Difficulty in medicine?

Chen Yang was puzzled.

Why is this?

"As the old saying goes, it takes three years to become a great doctor and ten years to become a small doctor."

Wen Changjun said slowly.

What's the meaning?

Chen Yang frowned.

How come you have been a big doctor for three years and become a little doctor in ten years?

Why do I keep going back the more I study?

"This is a common saying in the Chinese medicine industry. It means that after studying medicine for three years, you think there are no diseases in the world that you can't ignore. But after studying medicine for ten years, you realize how insignificant you are. Traditional Chinese medicine, especially good Chinese medicine, three years

Apprenticeship requires three years of auditing and another three years before you are eligible to sit in the clinic. This cycle starts at least ten years from the time of apprenticeship before you can graduate."

Wen Changjun explained.

It takes ten years to learn Chinese medicine well!

Chen Yang chewed these words over and over again, and seemed to understand something in his heart.

"Good doctors are all trained through hard work. The kind that lasts three to five years is like an apprentice at best and cannot see the disease. But Western medicine is different. It can be done in four or five years. Traditional Chinese medicine pays attention to thousands of people and thousands of natures, and requires dialectics.

There must be a distinction. But Western medicine pays attention to procedures, and treatment according to procedures can form large-scale standardization in a short time. From the perspective of efficiency, the cost of the Western medicine system is lower and the rate of return is also high. Therefore, Yanhetang can only give up training traditional Chinese medicine and focus on production

drug."

Wen Changjun has worked at Renhetang for many years and has done extensive research on this issue.

What can hinder the development of the traditional Chinese medicine industry happens to be traditional Chinese medicine.

Because training a Chinese medicine practitioner is really time-consuming and labor-intensive.

Renhetang was aware of this problem at that time, so it abandoned medicine and promoted medicine and became a leading traditional Chinese medicine company.

That’s it!

Chen Yang seemed to understand somewhat.

Compared with traditional Chinese medicine, Western medicine is easier to train, and the Western medicine system is easier to promote. You can build a hospital by setting up a platform, finding a few doctors, and buying some equipment and medicines.

Anyway, the treatment is according to the procedures. If the disease can be cured, it is because medicine and medicine cannot cure it. If it cannot be cured, it is because of their superb medical skills.

On the contrary, it would be a bit difficult to train a qualified Chinese medicine practitioner.

No returns for at least ten years.

Nowadays, everyone pays attention to efficiency. It is true that practicing traditional Chinese medicine is not as profitable as practicing Western medicine.

This is also the root cause of the decline of traditional Chinese medicine.

"Having talked about the problems of traditional Chinese medicine, let's talk about the problems of traditional Chinese medicine. In the past, Chinese medicinal materials were relatively cheap and effective, and the working people were very receptive to traditional Chinese medicine. But now with the development of science and technology, the production of Western medicine is becoming more and more

They are cheap and more and more convenient. On the contrary, because Chinese medicinal materials are biological medicinal materials, their growth cycles are long and their prices are rising day by day. Therefore, Chinese medicines are gradually being eliminated by the market."

Wen Changjun was also heartbroken.

Anyone who practices traditional Chinese medicine doesn’t want to see this kind of situation.

But what can he do?

Sure enough!

Chen Yang nodded slowly.

To treat a cold, Western medicine costs just a few cents per pill.

If you use traditional Chinese medicine, the cost will be much higher.

Cost, convenience, recognition, overall decline.

future?

Is there a future?

Chen Yang had doubts about traditional Chinese medicine for the first time.

"its not right!"

He immediately thought of a question and said: "Since traditional Chinese medicine is about to be eliminated, why can Japan and South Korea shine so brightly? Ninety-five percent of the world's traditional Chinese medicine sales share belongs to them."

Since you say that traditional Chinese medicine has no future, why are Japan and South Korea so prosperous?

Isn't this a paradox?

"I have also studied this matter, and I feel that the reason why they are successful is that they abandon medical drugs, and secondly, they take a high-end route."

Wen Changjun explained.

Abandoning medical drugs is easy to understand!

Because there is no traditional Chinese medicine in Japan and South Korea, they can only work hard on medicine.

As for taking the high-end route?

Chen Yang didn't quite understand.

Wen Changjun said: "The European and American markets are high-end markets compared to domestic markets, and their prices are also very high. Most people can't afford it, and those who can afford it are the rich. These people take Kampo medicine and Eastern medicine.

There is no financial burden on medicine at all. Once you experience the effects of the medicine, you will quickly become popular. This is the benefit of the high-end route."

High-end route!

Chen Yang closed his eyes and thought about it carefully, and it still felt like this.

But the problem is here again!

Although the high-end route can be sustained, it is difficult to promote it on a large scale?

hehe!

Wen Changjun smiled and said: "They have never thought about large-scale promotion. From the beginning, they positioned Chinese medicine as a high-end drug. If the traditional Chinese medicine industry wants to be passed down, it cannot take the road of popularization.

It needs to be high-quality and high-end. Let the rich consume and support this industry."

Wait a moment!

Chen Yang immediately stopped him and asked doubtfully: "You mean, positioning Chinese medicine as... a high-end drug?"

There was a storm in his heart.

good!

Wen Changjun nodded and said: "It's not what I said, it's what some people mean... It's also the consensus of the entire industry. Japan and South Korea make brands, China does processing and planting, and ultimately Europe and the United States consume it. This is foreigners'

Layout. If we want to break through, we must take a high-end route."

He has also conducted in-depth research on this issue.

Take the high-end route and position it as a high-end drug to allow those wealthy people to consume and support...

In the future, Chinese medicine will make ordinary people unable to afford medical treatment and medicine, and serve only those rich people?

Chen Yang murmured to himself for a long time.

Then an idea flashed in my mind.

Passed, all passed.

Everything is clear.

No wonder they don't care about Chinese medicine.

No wonder they allow Western medicine to crowd out Chinese medicine.

No wonder no one is engaged in the traditional Chinese medicine system.

No wonder……

No wonder……

Chen Yang said a few words on his face: "No wonder." His heart quickly sank.
To be continued...