Financial fraud has been criticized and there is basically no solution.

If it were placed in the A-share market, it would most likely be publicly criticized, a few people would be severely punished for entering the capital market for a few years, and a mild fine of 600,000 yuan would be fine.

However, this is not the case in the U.S. stock market. Financial fraud will not only require investors to compensate for huge losses, but will almost certainly lead to delisting.

Lu Yaodong has no idea now. He doesn't know how to solve the current problem.

"I...hehe...to be honest, I'm ashamed, I really don't know what to do. So I brought our senior executives and major shareholders, hoping to listen to your teachings, Mr. Yang." Lu Yaodong said somewhat shamelessly.

.

He wanted to throw the problem to Yang Chen and let Yang Chen solve it for them.

But this is normal. It is impossible for them to solve such a big problem by themselves.

Yang Chen: "Since the focus of their short selling is "each store sells 400 pieces per day, unit price is 16.7 yuan, and profit margin is 28.4%", then we can only decipher their short selling report by making this a reality."

Lu Yaodong: "Alas...Mr. Yang doesn't understand this industry. In our country, the number of people who insist on drinking coffee every day is not large compared to the total population. Some of them are more pursuing brands such as Starbucks. They truly belong to Luckin."

There are not many customers. It is simply impossible to ensure that each store can sell 400 items every day with an average unit price of 16.7 yuan. I can responsibly say that any type of coffee from around the world can be purchased.

It’s impossible to meet this requirement. Even if we deliberately sell high-end coffee for more than ten yuan at a loss, it won’t work, because many people don’t understand coffee at all. We say we sell it at a loss, but they still don’t believe it, and we can’t attract customers at all.”

Yang Chen: "Since you knew you couldn't achieve this data, why did you falsify it like this? Didn't you ever think that such a day would come when you were falsifying it?"

Lu Yaodong did not dare to speak, and other shareholder representatives expressed their anger to Lu Yaodong.

"We were defrauded of our salary by you and that's why we invested so much money. If the company is really forced to delist, we will suffer heavy losses and we will definitely let you compensate us."

"I have reminded you a long time ago that the United States is much stricter than our country. Once found to be fraudulent, there is almost only one way to delist, and the relevant responsible persons may also be sentenced to jail. Director Lu and everyone

The senior executives repeatedly assured me that there was absolutely no fraud and that all the data was true and valid. Is this what you call true and valid?"

"Although the top priority is to solve the problem, I still want to ask Director Lu and the senior executives how many things are false and how many things are hidden from us. We hope that Director Lu and the senior executives can tell the truth."

…

Lu Yaodong: "The shareholders are right to criticize. I am indeed to blame and bear the greatest responsibility. If the problem can be solved smoothly this time, I am willing to sell my equity and withdraw from Ruixing."

This guy wants to play the golden cicada escape trick again. He has played this trick on many other listed companies before. He first tried every means to increase the stock price, and then reduced his holdings to cash out when a thunderstorm was about to happen, or even liquidated his positions and cashed out.

However, this is okay, Yang Chen can take advantage of this opportunity to control Ruixing Coffee, and drinking coffee will be convenient in the future.

"Okay! Jin Ming, ask someone to send you the equity transfer letter. Not only Director Lu, but other shareholders who want to sell off their equity can also sell it to me. I will give you 12.5 meters of gold per share at the price before Wall Street took action.

Calculate. You take the money and leave, and I will clean up the mess." Yang Chen said.

Jin Ming nodded and immediately called his assistant to deliver the equity transfer letter.

Lu Yaodong: "Haha...Thank you, Mr. Yang. In this way, today's meal is considered my invitation, and it is my thanks to Mr. Yang for lending a helping hand in times of crisis."

Other shareholders also quickly echoed, thanking Yang Chen for acquiring their shares at this time.

The reason why they are so eager to sell their shares is that with their wisdom, they can't think of any way to break the situation.

Even if Yang Chen eats up all the sold stocks, Ruixing is destined to be delisted.

Once delisted, it will be difficult for shareholders to cash out.

Therefore, if they quickly sell their equity to Yang Chen now, they don't have to worry about Luckin's life or death.

While everyone was eating, the equity transfer document arrived.

Lu Yaodong and others immediately signed it and promised to transfer their equity to Xingchen Investment and Yang Chen personally.

After eating, Lu Yaodong and others left happily.

Jin Ming sent people to follow Lu Yaodong and others back to Xiacheng to assist them in immediately changing their equity.

After making arrangements, Jin Ming went to the Luckin Coffee store to return to life with Yang Chen, who was drinking coffee and thinking of a solution.

Jin Ming: "Mr. Yang, it's arranged. But... what should we do now? To be honest, I want to stop you, but I also feel that you are the boss and I shouldn't overstep your authority. But I really can't think of how to save Luckin Coffee."

.Whether it is from an operational perspective or from a capital market perspective, this is a dead end that no one can break. As Lu Yaodong said, even if we buy the most high-end coffee and sell it for 9.9 with free shipping, it still won’t solve the problem. Because Long Guo Jue

Most people don’t drink coffee, and they can’t tell whether coffee is good or bad, so no matter how much we promote it, it’s useless. Besides, it doesn’t make sense for us to spend too much money and lose money just for Luckin Coffee. What do you think?”

Yang Chen: "I said, Ruixing's life or death itself is not important. The key is that this is our first battle with Wall Street, and we must not lose. Other dragon stocks are waiting and watching. Once we cannot save Ruixing, other dragon stocks will

Concept stocks will all go down. The guys on Wall Street have already made short orders and are just waiting for Long concept stocks to collectively sell down and make profits. So, we must rescue Luckin no matter what."

Jin Ming: "Alas... There is no other way to use the capital market. We can only start from the business side."

While the two were chatting, the clerk soliciting customers at the door started arguing with passers-by.

Because Luckin's thunderstorm caused a sharp drop in customer traffic, the store manager asked the clerk to go out to attract customers.

A few drunk men passed by just now, and the waiter went up to hand out flyers to solicit them, but they laughed and said, "Not even dogs drink Luckin Coffee." The clerk must have been unhappy, so he started quarreling with them.

"Who can drink such low-end coffee on horseback? I want to drink Starbucks too!"

"Who's going to drink this? Is there a table where it's good?"

"Ha ha……"

"It didn't taste good to begin with, but now it's under siege by Wall Street. Delisting is a certainty, so why don't you let people say it?"

"Sister, it's not impossible for me to drink your coffee, unless you add Moutai to the coffee."

"Ha ha……"

"Hey, hey, it's not a slap in the face. If they have such ability, why should they sell coffee? They just switch to selling Maotai."

"Ha ha……"

Yang Chen had an idea and thought of a way to break the situation.

"Yes! Jin Ming, immediately notify Luckin's production plant in Ning Province and ask their person in charge to take R&D and production technicians to Moutai Group. We will also buy tickets now." Yang Chen ordered.

Jin Ming nodded, and quickly asked someone to check the contact information to notify the factory in Ning Province, and bought tickets for Yang Chen and Jin Ming to go to your province.

Yang Chen walked out of the store with a smile and said to the waiter: "Don't do all this useless work for the time being, just do a good job in the store. Dear brothers, the Maotai coffee you want will be available soon. Remember to support me when the time comes.

one time."

After saying that, Yang Chen hurried away with Jin Ming.

The elder brothers looked confused and started talking among themselves.

"Who is he?"

"I don't know! He's not in the right mind. I'm just saying casually. He really wants to add Moutai to his coffee? Damn he can think of it."

"Haha... Who does he think he is? What kind of status does Moutai have? How can it be allowed to add Moutai to coffee and sell it? Don't sue him to death!"

…

As soon as Yang Chen got in the car, Ding Dajun, chairman of Moutai Group, called.

After Ding Dajun revealed his identity, Yang Chen said with a smile: "What a coincidence, I have already asked someone to buy a ticket, and I will rush there right away. At nine o'clock tomorrow morning, I will go to the group to find you. In addition, please ask Director Ding to summon a few people

The R&D and production staff are waiting, I will be useful tomorrow."

Ding Dajun: "Okay! Mr. Yang, do you have any ideas?"

Yang Chen: "I think it's time for the "First Cup of Moutai for Young People" to be born. Let's talk about it tomorrow."

After hanging up the phone, Ding Dajun looked confused.

"The first cup of Moutai for young people is a goal that the group wants to achieve. However, objective factors have caused the price of Moutai to remain high and young people cannot afford to drink it. Is there any way Mr. Yang can make this goal a reality?" Ding

Dajun said to himself.

Of course, there is no need to elaborate on Maotai's status in the Dragon Kingdom. It is no exaggeration to say that it is a hard currency.

However, this situation also caused a series of consequences.

For example, everyone believes that Moutai cannot be cheap, it should sell for more than one thousand, more than three thousand, or even more.

If Moutai Group dares to lower prices, what will be the consequences?

The dealers disagreed. Price reduction meant reduced profits. Of course, they were the first to stand up and object. Since Moutai needed to rely on these net sales to open up sales, it naturally did not dare to offend them.

People who treasure or even hoard Maotai in their hands do not agree. The price reduction means that the value of the Maotai in their hands is reduced.

Rich people and G waiters also disagree. Drinking Feimao worth more than one thousand or even three thousand yuan is called status. Can drinking Feimao costing several hundred yuan still reflect their status?

In the end, the country will not agree.

Moutai is used at every state banquet. If the price is reduced to three to five hundred yuan a bottle, it will not be used to entertain foreign guests.

Therefore, this is equivalent to the price kidnapping the Moutai Group's business strategy, and they can only earn a 50% profit margin.

But after all, there are many poor people in this world, especially young people who do not drink Moutai. Such a vast market has been unable to enter, and the Moutai Group is also uncomfortable.

So a few years ago, some people chanted the slogan "The first cup of Maotai for young people", but this slogan has been difficult to realize.

Now that Yang Chen said that "the first cup of Maotai for young people" is about to be born, Ding Dajun is really looking forward to what he can do.

Because Yang Chen did not take any counterattacks against Wall Street, after the U.S. stock market opened in the evening, Luckin Coffee's stock price fell sharply again, directly falling below the price of Mijin/share.

Led by Luckin Coffee, all Long concept stocks fell collectively.

At this time, Luckin Coffee issued an announcement.
To be continued...