Chapter 155 Development Strategy
A brand new field, a brand new battlefield.
Unlike the old sauerkraut electric sprayer before, there are almost no enemies, there are too many enemies on this battlefield.
Even so Jiang Chen was particularly excited and had endless fun fighting with others.
His strategy is naturally not just about expanding production capacity and expanding the market, but also about reducing prices.
This makes people confused.
You can understand and support it if you spend money on the edge, reduce advertising investment, increase production capacity, and expand the market.
But the price cut is unreasonable, what the hell?
Is that necessary?
Any benefits?
Faced with doubts, Jiang Chen didn't care, and calmly knocked on the table: "I understand what everyone means, but price cuts are also conducive to expanding the market and boosting sales, right?
It’s like a bag of laundry detergent. If it’s three pieces, I might think about it when I buy it, and it will save some when I wash it.
So if one bag becomes two pieces, will the willingness to purchase be enhanced, and you may be more generous when using it, and use it more?
Especially with similar products, we are well-known and have good quality, why not buy ours?
No matter how bad it is, it can reduce the price of laundry detergent and let everyone use cheap laundry detergent, right?"
The benefits are still very obvious.
Although the unit price has dropped, sales have increased and the effect is the same, which is called small profits and quick turnover.
If you take a step back, even if you don’t make money, so what?
If I don’t make money, you don’t want to make money!
I just don’t make money, and I don’t want to be harvested by you!
Besides, even if it is not profitable, it also provides jobs, feeds so many people, and brings convenience to thousands of households!
Labor is valuable and has nothing to do with making money or not.
Of course, this is mainly a basic color, a basic platform for determining market positioning and establishing a brand image.
Therefore, after saying this, Jiang Chen said again: "About this matter, I hope everyone understands that the glory of laundry detergent has passed.
This is a very mature product. Even if there is technological innovation in the future, there will be no fundamental changes.
So, don’t think about making a lot of money on it, and don’t expect it to eat for a lifetime.
What we need to do is be enterprising.
What we need to do is to broaden our product line and enter the high-end based on this well-known brand.
This is what we should do.
This is the fundamental reason why I am willing to pay for it.
As for laundry detergent, just position it as a basic consumable for daily life.
Just like oil and salt, why is it so expensive?
Selling cheaper won't make money?
Obviously not.
But it can demonstrate our spirit and pattern.
I also hope that everyone remembers that our first priority is not making money, but our first priority is always to take the job that belongs to our Chinese people into our own hands.
This rice bowl is not only washing powder, but also toothpaste, shampoo, and many others.”
“…”
There is still a pattern.
After a few words, the whole audience was quiet and silent.
After a while, Xu Yue realized, took the lead in applauding, and then gave a loud applause.
Unfortunately, these people are not good at flattering, so although they were slaughtered, they didn't say anything stingy...
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Xu Yue immediately said, "So, are you going to launch a new product next?"
Jiang Chen nodded: "Well, what can you do here at the moment?"
"In terms of washing, shampoo, soap, dish soap, and shower gel can all be done."
"In addition to washing, there are pure water equipment and technology that can produce mineral water, merge paper mills, and make toilet paper, sanitary napkins, and office paper."
"It also merged with glass factories, which can produce various glass products."
“…”
There are quite a lot.
On the one hand, the washing field is diverse, and on the other hand, it seems to be quite messy because of the merger of some companies. @粤语\/Shuge* First release update~~
Say.(This chapter is not finished!)
When it came to the sanitary napkin, Xu Yue's face turned red even more, after all, times are different.
Jiang Chen thought for a while and asked, "Is there any special laundry detergent?"
"Laundry detergent?" Obviously, I had never heard of it, Xu Yue looked at everyone in the conference room.
Obviously there is this thing, and soon a gentle young man in charge of R&D work with glasses said: "Did Mr. Jiang talk about laundry detergent mainly based on anionic surfactants?"
"It should be right, I heard from someone, how about it? Can you do it?"
Is it an anionic surfactant?
I'm not doing this.
But laundry detergent is the future development direction, representing high-end and high profits, and is also one of the few domestic brands that are the king. Jiang Chen is very sure of this.
The young man is named Zeng Lei, who studies chemical engineering, and is currently the head of R&D here.
Wen Yan said: "There is no relevant technical reserve, but it should be possible to do it after taking the time to study it."
The question is whether you really want to make this? This thing is a bit gentler, and the decontamination effect is actually not as good as washing powder. So although there is, there is no market and no company does it."
Laundry detergent is anionic.
Laundry detergent is cationic.
In terms of detergent removal ability, it is still strong laundry detergent. Apart from its mild nature, laundry detergent actually has no advantages.
Therefore, although the product has been developed long ago, Gouvli has no market.
So the rise of the Blue Moon later, otherwise it wouldn't be the turn. @大全\/Shuge·参参参参参参参参参参参参参参参参参参参参参参参参参参参参参参参�
Jiang Chen said: "Then focus on this. Times are changing, and everyone's requirements for washing products will also change.
Take those rich people for example. Their clothes are usually not dirty, but the prices are often expensive. So will their requirements for decontamination ability be reduced, instead of requiring mild nature, not to hurt hands or damage clothes?
I think this is the direction of the future. In a few years, most urban families will have lower requirements for decontamination capabilities.
But the market is still blank."
There is still persuasiveness.
First, the reason is indeed sufficient, not a decision. Second, the halo is too heavy, so people instinctively are willing to believe it.
"Why do you want to do shampoo and shower gel? " Xu Yue asked.
Jiang Chen smiled and said, "Of course, these are the future profit growth points and are also the main directions.
However, don’t be hasty, you must make the product well and have highlights.
This area can be recruited, incorporated into the Academy of Sciences, and a research center specializing in cleaning and care products is established.
In terms of business, don’t we have branches in various places? We can follow the example and make laundry detergent first and then use others later.
This saves transportation costs, facilitates local sales, and occupy the market, and local people also like it."
In fact, it's just one way.
This is also the concept that Jiang Chen has always adhered to. No matter what he does, he should do it as much as possible to produce and sell it on-site.
This will keep the benefits everywhere, so that we can develop as balanced as possible without leaving our hometown and wandering outside, being discredited for the rest of our lives and finally returning home and having nothing left.
This is also easier to obtain local support. In addition to saving transportation costs and conveniently occupying the market, it also enjoys the convenience and protection provided by local people, so as to win the mahjong...
The red umbrella reminds you: Remember to bookmark【】 after reading it. It will be convenient for you to continue reading next time. Looking forward to the exciting continued!
Chapter completed!