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Chapter 186 Endorsement

Jiang Chen’s main purpose in visiting Beijing this time is to make a laundry chain store.

The rest are just by the way, especially when it comes to visit Luo Qing's house, it is purely an accident.

The laundry chain store ultimately means opening the store quickly, and everything else can be studied and improved slowly in the future.

Tang Wan and Shu Han also thought about this carefully, but how to say it, it is more or less false.

Even they themselves feel confused. After all, they are so big, but what they have to do must be spread all over the country.

Jiang Chen smiled and said, "Normal, I'm also dizzy when you told me to open ten thousand stores.

Isn’t the problem mainly relying on franchise now? So essentially, this is a matter of advertising management and advertising.”

Management means managing the store, including direct stores, franchise stores, and related advertising businesses.

By advocating, the news is to publish as soon as possible and allow more private capital to participate as soon as possible.

Both cannot be missed.

Both hands must be hard.

Without management, one's own interests cannot be guaranteed and the strategy of building advertising channels cannot be established.

Without private capital participation, it cannot be bigger and cannot be promoted quickly.

Tang Wan held the tea cup and the tea fragrance was lingering: "That's the case, but if you go out, you will inevitably encounter various problems if you are not familiar with the place. It may not affect the result, but it is certain that you delay time."

"Yes, it's easy to talk about campus, mainly in society. Another thing is that the area is too big. Even if the city in the country is fast, it doesn't feel like it will be completed in a short time."

Shu Han took a sip of tea and said.

In theory, this matter is very simple, just copy and paste it and transfer the experience model of Beijing to other places.

But in fact, it is not that simple, because the actual situation in each place is different. The reason why Beijing can be so smooth is to some extent that the identity of college students and the power of the school play a very important role.

.

But these advantages are not available when you go out. If you go to another place, people won’t be able to take this trick. By then, it will be social affairs.

More importantly, the radiation surface is too large.

As a partner, Shu Han understands the need for Jiang Chen to open a store as soon as possible to form a strong channel as soon as possible, but it is really difficult to have such a large place in the country.

It’s not that you can’t do it, nor that you don’t want to work hard. The fact is that it takes time.

Of course, this is not absolute.

There is no reason why Jiang Chen could not think of something that they could think of.

Since Jiang Chen made such a request, there must be a way for him. After all, compared with them, he is the real boss.

Jiang Chen held the teacup, sniffed it, took another sip, and smiled and said, "It's okay, it's not too big, it's just the word "official". You can still take the upper level route in this matter. I'll be responsible for communicating and saying hello, and there will naturally be someone to cooperate at that time.

.”

After saying that, he took Tang Wan's pen and notebook and started drawing.

It’s just a simple pyramid model, with provinces at the top and cities downwards, then counties, towns and towns.

"In terms of the current credibility, influence and cooperative relationship of the group company, it should not be difficult to cooperate and assist at the provincial level.

In this way, the problem of unfamiliarity in the place will no longer exist, and there may even be someone helping to contact franchisees."

"In this case, what we need to do is to set up branches at the provincial level and do a good job in management of a province, including direct stores and franchise stores."

"It's the same. At the municipal level, there is no need to say hello. You can go by yourself. You can use the name of a group company partner. If nothing unexpected happens, it is very convenient to go on TV and publish in newspapers, and the local area should be more keen."

"The same goes for the next step. It's said that there are ten thousand companies, but ten thousand companies are just a general figure. In fact, the national commercial washing market cannot be defeated even if it's ten thousand."

"And what we have to do is follow this model, go from top to bottom, layer by layer until one day, even the village has our laundry."

“…”

It sounds simple.

In fact, it is also very simple.

However, Jiang Chen did not explain it too thoroughly in some places. For example, whenever he went to a place, some people with good news and some connections would come to him.

There are even officials who want to help relatives and friends get franchise qualifications.

This is almost certain.

Don’t have the franchise fee, spend some money to buy a washing machine, spend some money to decorate according to the requirements, and then make money while washing clothes, you can also sell some small things while sitting and collect advertising fees…

This is so high that it looks down on this, but some people will definitely look down on it.

After all, who doesn’t have a bad relative or friend?

This matter is not violated. Say hello and let me know in advance. It is suitable for everyone.

In the final analysis, the group company has already risen and has a reputation.

In the past year, the group company's plans to make various places have achieved remarkable results, not only establishing real relationships, but also establishing a good swearing cup.

Just like Alibaba.

In order to further expand the market and to occupy rural areas, Alibaba launched a rural Taobao plan in 2015.

At that time, the plan was coordinated by all regions.

A third- and fourth-tier city, investing 10 or 20 million yuan to build a warehousing base, local governments help promote and organize training, and the village has a business site, three connections and one level...

Just like completing tasks, there are endless streams.

Why?

Investing is one aspect, but the bigger thing is fame.

If you are famous enough, the local area will naturally have the motivation to introduce cooperation. This is a kind of trend, dignified and far better than flattering and giving gifts to find relationships.

Shu Han looked at Tang Wan: "It seems simple to say this. We just need to find enough talents as soon as possible and prepare the provincial branch.

As long as the provincial branch operates normally, the door downwards will be almost open, what do you think?"

"Indeed, in this way, the speed will be much faster, and it will definitely be more than 10,000 homes in the end."

Tang Wan nodded, then looked at Jiang Chen again, and smiled and said, "Is this the so-called endorsement?"

"It's almost the same, but don't be blind. I personally suggest that it's best to take some time to stabilize the capital, and then choose one to two provinces or municipalities directly under the central government to start.

After that, if you have experience and have a certain talent reserve, you will consider expanding and accelerating.”

Fast is important.

It’s not okay to just pursue fast.

Because hasteness is not achieved.

Regardless of it, and blindly seeking speed, it is often easy to get the eggs.

Just like when opening branches across the country, it actually went through a slow acceleration process, rather than working hard from the beginning.

And here, the next direction of the whole incident has become clear.

After some discussion, the two of them did not decide to act separately, but decided to develop a border municipality directly under the central government.

First, it is close to facilitate the consolidation of business in the capital area.

Secondly, if the two of them are together, they will be able to take care of each other psychologically and in action, and they can discuss any questions.

As for the advertising business, it has actually started, but now it is washing powder and washing machines, which are relatively simple.

There are also lottery draws.

The only prize is Vitality 28 Super Concentrated Washing Detergent, with a 10% chance of winning.

There is also a pre-recharge gift event, which is quite popular. Apply for a card or recharge. You can get a bag of laundry detergent for fifty dollars, and the response is good.

After all, even if you go to a laundry shop to wash clothes, you still need to bring your own laundry detergent, otherwise you will have to pay extra.
Chapter completed!
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