Chapter 277: The Threat of Contact Lens
With the continued hot sales of Sunshine Fashion Glasses, Douglas is so happy to watch the latest financial report every day.
Finally... I have created large-scale profits in China. As long as the current situation continues, I can easily report to the headquarters. With this achievement, I will be just around the corner and become the real management team in the future.
If there is only a shortcoming, Douglas still believes that ordinary glasses can still raise prices appropriately. Isn’t it fast and good to harvest the market? Anyway, Chase and Qiangsheng both withdrew from the competition, and the market is up to its own family, why are they still so cautious?
But Douglas's complaining thoughts immediately changed after seeing the Ninghai Evening News publish an article revealing the truth about sunshine glasses.
The article accused Sunshine Glasses of not being a Chinese company at all, but a glasses controlled by foreign capital. The glasses are now launched just to make money from Chinese people.
In the article, they criticized Sunshine Glasses and Blaren Glasses, saying that their glasses technology is outdated and contact lenses have begun to become popular abroad.
Contact lenses completely free people from the constraints of frames and lenses, and also broaden their horizons, allowing people with myopia to better experience the feeling of life that is no different from normal people.
Of course, at the end of the article, Chase and Qiangsheng also introduced that in order to save the Chinese market, they made a difficult decision to bring the most popular contact lens technology in the world into China.
"Did you see this article about contact lenses!"
Douglas immediately grabbed the newspaper and came to the factory director's office, and Zheng Nan and Zhuang Wei Liang Ziyun were also here.
Zheng Nan looked up at Douglas, nodded and told him that he already knew: "I didn't expect that they had done a big job for me."
Zheng Nan was indeed surprised because in his impression, not to mention 90 years, even in a few years, he seemed to have never seen any contact lenses in China, so why did it suddenly come out now?
This time it was Douglas who gave the answer: "These idiots are forced to go to the forefront!"
Douglas guessed that they originally wanted to wait for their own price increase to harvest the market, and then they took the opportunity to use the price increase to make money and find ways to regain some of the market from themselves.
There is no way to do this. No matter how monopolize it, as long as you raise the price, you will inevitably lose part of the market.
Chase and Qiangsheng are waiting for this opportunity, not only to eat up this part of the market, but also to take advantage of the situation to tear apart some of the market back.
"I'll just say how these jackal-like bastards suddenly retreated? It turns out that they are planning such a vicious thing!"
Douglas is very glad: "Fortunately, with Director Zheng, you, your vision is like a lighthouse in the dark night. You can see through their tricks at a glance. Under your leadership, Sunshine Glasses did not rashly increase their prices, but launched new fashion glasses. Not only did we not lose the market, but we could also expand the market."
"So they are anxious. They cannot lose the market. They can only launch contact lenses to find ways to save them!"
"These idiots, look at the articles they posted. They were obviously for us to raise prices. As a result, we did not raise prices, which caught them off guard and made them rush to release the articles. It was really embarrassing to see the trash that was wrong with the bull's head!
Listening to Douglas' explanation, Zheng Nan realized that the other party was in a hurry to seek medical treatment.
However, changing the track is a very clever idea.
Since you, Blaren, in the ordinary glasses market, is thankless to me to compete again. Why not try a brand new product? Just like I used to focus on bass and later launched the VCD, forcing everyone to return to the same starting line.
"Director Zheng, we can't let them do this. We, Blaren, also has contact lens technology. I can ask the headquarters for authorization. You can call me these two groundhogs back!"
Douglas said loudly, with a wave of his hand that was full of energy and spirit.
Zheng Nan glanced at him: Haha!
If possible, Zheng Nan just wants to call him stupid. Others finally reopen a track, and if you crash into it like this, you will be able to get the best.
Seeing that Zheng Nan did not answer, Douglas quickly reacted.
"But we can't let them monopolize the market for contact lenses. Although this is not as good as ordinary glasses, its profit is far greater than ordinary glasses!" Douglas said.
Douglas also told Zheng Nan that the contact lens strategy was originally in his plan and it would not be launched until after the millennium. However, now seeing Chase and Qiangsheng are so aggressive, he must make a beautiful counterattack.
"After all, we have so many stores across the country, and we just need to launch our contact lenses in these stores, and we don't even need to do advertising. Our sunny fashion glasses are the best promotion!" Douglas said.
Maybe even Douglas himself did not realize that as he cooperated more and more with Zheng Nan, he, the president of the foreign capital representative China, relied more and more on Zheng Nan to make decisions.
Zhuang Wei and Liang Ziyun also thought they could give it a try, and then they further expanded the product types of sunglasses.
Zheng Nan thought for a moment and finally shook his head: "We can't walk behind their butts."
Douglas immediately jumped: "What? Are we going to give up the market for contact lenses to them?"
Zheng Nan signaled him not to hurry: "I just said that I would not follow their pace, which does not mean that we have to give up this market. On the contrary, our Sun Glasses and Blaren, as the leaders of the domestic glasses industry, should shoulder our responsibilities and regulate the market for contact lenses."
"After all, unlike ordinary glasses, contact lenses are worn directly on the eyeball. If the material of the glasses is not up to standard, or the related care products are not in place, it will really cause irreversible damage to the eyes."
Douglas immediately understood what Zheng Nan meant: "So we want to establish the Contact Eye Association, we want to draft industry standards for contact lenses, so that the market will still be dominated by us!"
"It is not only an industry standard, but also a threshold for access to contact lenses, including contact lenses in medical device management."
Zheng Nan was very serious because Zheng Nan really remembered that when contact lenses had no threshold, many inferior contact lenses really brought a lot of tragedy.
Douglas also believes that this is good, and raising the barrier can effectively reduce competitors.
Douglas patted his chest and said that the matter was covered by him: "I will educate these two dirty mice well. Who is the eldest brother in the Chinese market?"
"So apart from this, I wonder if Mr. Douglas is interested in helping the instrument factory introduce superfine grinding machines. We are also snatching their market in terms of telescopes and microscopes?" Zheng Nan said suddenly.
Chapter completed!