For companies, when looking for a spokesperson, they should not only analyze factors such as their popularity, personality, and regional influence, but also consider their specificity, as well as detailed analysis of their popularity, occupation, image, personality, conduct, etc.

Especially in developed countries and regions like Europe and the United States, similar surveys are more systematic and scientific, but the process is still very cumbersome.

But this does not mean that the various interests of the spokesperson will be delayed because of this. Generally, after the initial signing, the brand will promote it appropriately. The last publicity meeting held by Liu Qingshan back to Kyoto with Liu Qingshan was this form of publicity.

Everyone in the industry knows that this is just a means to build the reputation of a spokesperson and enhance its social influence, and it is still far from comprehensive and widespread dissemination.

There are exceptions to everything. These tedious so-called surveys mostly only happen in the category of top brands. Other small and medium-sized brands are much more flexible. Of course, they are also eligible to apply for similar surveys to increase their market value, but it still depends on how to choose.

Are the big bosses willing to cater to this new trend?

This is the case with another brand, which is the Jägermeister liqueur that Liu Qingshan received as his first endorsement contract.

The two-hundred-year-old Rolls-Royce of liqueurs sneered at such research. According to Willis, the first director of their head office in Europe and the United States, similar companies are big liars in the industry.

They just use their sharp tongue to deceive major brands out of their pockets.

Therefore, the cooperation between Liu Qingshan and them was so simple that it could be resolved on the spot through on-site negotiation in the presence of lawyers from both parties.

Even if there is a basis for cooperation before, it is said that the signing ceremony will be simpler. After confirming the key data in the contract, you can sign and clink glasses.

At this time, there was still more than half a year left before the contract between Liu Qingshan and Jägermeister Liqueur, but although the other party was happy to do things, he was not a fool. He knew that Liu Qingshan's future was promising, and he currently had a series of intensive business operations, so he would not seize the time to implement them.

For subsequent endorsement contracts, when the deadline comes, the price will only be higher.

Therefore, as early as three months after Liu Qingshan cooperated with them, the other party had plans to renew the contract. Who would have thought that they were not stupid and Liu Qingshan was more sophisticated. How could they not know that if they delayed for one more month, their worth would go up?

.

Moreover, after only using him as an endorsement, all the places that specialize in Jägermeister liqueur have hung up large promotional photos of him. Just this extremely simple endorsement method has caused the manufacturer's sales to soar.

You must know that the area he endorses is only North America. The largest market for this German spirit is Europe. Although it already has a very deep market foundation there, accounting for 60% of the total sales, the Asian continent is currently a

It is blank, but its population base is six times that of Europe.

After learning that Liu Qingshan would focus his career in Asia in the next two years, Jägermeister Liqueur's desire to renew his contract became even stronger.

And they have gone through market research. Taking China as an example, in big cities such as Kyoto, Shanghai, Yangcheng, Shenzhen and Shenzhen, Jägermeister liqueur has begun to enter high-end hotels, but all purchasing channels are only through Xiangjiang.

Limited purchase channels have created a general trend of supply exceeding demand, and the products are of a single variety.

If marketing efforts can be effectively expanded, Jägermeister Liqueur will surely enter more markets and even enter ordinary households.

So this time they came with full sincerity. It was precisely because Liu Qingshan learned this that he decided to accept the endorsement contract in the following years after only performing his endorsement duties for a few months.

Although he has no way to know the other party's psychological bottom line, Xiaoxing is a super cheating device. He can find out something by just browsing the Jagermeister company's internal network.

He spent the dinner that day with the two brands, but the time was staggered.

Since he was more familiar with Miu Miu, he put the negotiation with Prada at the end, and since he was very familiar with Blainey and Randy, he offered to use the Shencheng Weiwei to host a party for them, and he was satisfied by the way.

Here are some ideas for a get-together with old friends.

Blaney and Randy needed to rush back from the suburbs first, so the party was held at eight o'clock after dinner.

The negotiation with Jägermeister went very smoothly, but the key was Liu Qingshan's attitude. The reason he chose to be generous was because this endorsement was his first, and the significance outweighed the benefits.

Despite this, the scope of endorsements has expanded from North America to the entire Asia, the term has also been changed from one year to three years, and the annual pure endorsement fee has also suddenly increased to 18 million, and it has changed from US dollars to euros.

In addition, Liu Qingshan’s luxury goods company in Xiangjiang has also been certified as a general agent in Greater China.

After delineating the basic framework, he also found an excuse to leave at the right time, but took David Bei with him, who came with Willis, the first director of Europe and the United States.

David Bei's position is the director of North America. He is not only Willis' number one hero, but also the biggest contributor to Liu Qingshan's recruitment.

Although the two people did not meet often, they had a good conversation when they met by chance on the plane. They also talked on the phone on a regular basis. More importantly, he was a loyal fan of Liu Qingshan.

Therefore, Liu Qingshan had long planned to show his friendship to the landlord. It happened that Willis also regarded him as the matchmaker for further contacts between Jager and Liu Qingshan, so the two of them left midway, with both sides' approval.

In fact, there was another reason why Liu Qingshan brought David Bei out, and that was because this person had made many dealer friends of famous brands because of his work relationship.

And his luxury goods company in Xiangjiang needs to recruit as many sales channels of major brands as possible, which can also be regarded as a need for private business.

For David Bei, Liu Qingshan was originally an idol-level figure respected by his whole family, and some communication outside of official duties was exactly what he longed for.

Of course, on the way to another banquet, Liu Qingshan helped David Bei meet some of his needs in this regard, such as video calls with David Bei's family through the computer.

In fact, as David Bei said, this family was actually moved to tears by Liu Qingshan's appearance in the video. Even his old father and mother were also crying.

The tears kept coming.

David Bei has three children, the eldest is 12 years old, but he is the first to regard Liu Qingshan as his lifelong idol.

His name was Gott. After yelling at the beginning, he even ignored the objections of his family, picked up the laptop on the table, ran to the bedroom on the second floor, and showed Liu Qingshan the large promotional photo he had hung on the wall.

While moving the video position, the child introduced that he had hundreds of photos of Liu Qingshan. As he spoke, he burst into tears again.

To be honest, this was the first time Liu Qingshan saw the obsession of a loyal fan with his own eyes, and it was a common hobby of the whole family.

It would be a lie to say that he was not moved at this time, but he could only express his true feelings briefly. After all, Gott was still young and it was not appropriate to give too much verbal encouragement. Moreover, he had always opposed blind idol worship.

He then chatted with two elderly people from this pure German family for a long time, and learned through them that he was extremely popular not only in Germany, but also in all European countries.

Even though he had known each other for a long time, Liu Qingshan felt secretly happy after hearing the introduction of the two old men. Vanity is unavoidable for everyone, the only difference is whether he takes it seriously or not.

He wouldn't take it too seriously, but he wouldn't ignore it either, so he talked about the upcoming release of an English album.

Even though David Bei's parents are old, their understanding of pop music is magically not outdated at all.

Her mother even hummed the song "iwantmytearsback" in front of Liu Qingshan. This typical heavy metal style rock music is a relatively niche genre even in Germany, the birthplace of Nightwish.

An old lady in her sixties actually sang flawlessly, which clearly shows that this family's preference for Liu Qingshan was not an ordinary one.

Fortunately, David Bei was there to explain: "My parents formed a band when they were young, but it was not a big deal. There are bands of their own in almost remote mountain villages in Germany. Music is a lifelong thing for many people."

pursuit!”

In fact, Liu Qingshan knew a little about this. Germany is a famous music home in the world, with Bach, Beethoven, Brahms... generations of musicians continuing the music tradition there.

In addition to classical music, German electronic music is also world-famous. It can be said that music has always been an indispensable part of German life, which can be seen from their countless music festivals throughout the year.

The world's largest heavy metal music festival, the world's largest open-air music festival, the world's most famous electronic dance music festival, the world's largest classical music festival, the established summer electronic music festival, etc., plus various well-known music festivals in Germany or Europe

, and more inconspicuous existences, simply countless.

Therefore, their heavy metal music is relatively niche because there are so many types of music. If the audience size of their heavy metal music was placed in any other country, it would be regarded as pop music with extremely high popularity.

Following the communication between family members, it was just a small episode.

When he arrived at the hotel where the party was held, Liu Qingshan was greeted by a big scene.

It’s not that the guests invited by Shanghai Satellite TV tonight are so distinguished, but that there is a dense crowd of supporters outside the hotel.

Seeing this situation, Liu Qingshan's face became a little gloomy, because he thought whether this was a propaganda method specially created by the TV station.

Fortunately, before their car stopped, a hotel staff ran up and reported: "These people have nothing to do with Shanghai TV or our hotel. It seems to be a fan support event initiated by one of Mr. Liu's forum bloggers!"
Chapter completed!