JD Multimedia now belongs to Liu Qiangdong alone. He has almost 100% of the voting rights. Su Xing’s request for 40% of the voting rights is not excessive. Most of the voting rights still belong to Liu Qiangdong.

"The voting rights of the fourth floor are a bit high." Liu Qiangdong took a sip of tea and felt a little embarrassed.

The 100 million yuan of funds exceeded his expectations, but the conditions proposed by Su Jing were not simple, so he was hesitant to weigh them.

"I started from scratch, and JD Multimedia has grown from scratch. Now it has more than a dozen branches, with annual sales of more than 100 million. These are real achievements." Liu Qiangdong said.

Su Xing nodded to show that he was listening.

Negotiations are about you coming back and forth. Su Xing knew some things about JD Multimedia, but this did not prevent him from listening to Liu Qiangdong's words. This is an attitude and the minimum respect for the other party.

Su Xing knew the situation of JD Multimedia, but Liu Qiangdong didn't know that he knew. He expressed his conditions forcefully, regardless of the other party's needs, and was not even willing to listen. This would only give the other party an impression of being arrogant and was not a good way to negotiate.

.

"JD Multimedia has not spent a penny on advertising, but its monthly sales growth rate has reached about 8%, and more than 30% of users have made repeat purchases within half a year, which shows that the customer experience is good, and our employees are talented

There are about 30 people. Although the internal management is not standardized, everyone is working very hard for the common dream. The finance is even managed by technical personnel. We are a vibrant company." Liu Qiangdong said.

"Didn't you just say that you are very optimistic about e-commerce and online sales? We both have the same judgment. I have done these very well. If you invest 100 million, I can give up one percentage point or two.

A percentage of the shares will be given to you, but you want too much voting rights."

After all, Liu Qiangdong is actually still reluctant to give 40% of his voting rights to Su Xing. He wants to have complete and firm control over any decision-making of the company.

"The voting rights on the fourth floor are actually not many. You don't hold more than half of them. In fact, you still have the final say in the company's affairs. All I want is to be able to speak on the company's major directional issues." Su Xing

The tone was slow, but the words were also very firm, "You must

In fact, it is a peace of mind, and countless things in history have proved that listening to both sides will lead to enlightenment, and listening to one side will lead to darkness. It is too dangerous and risky for one person to control the fate of the company. It is best to have a few people involved. The three stooges,

Better than Zhuge Liang."

Judging from more than ten to twenty years later, JD.com has indeed succeeded. Taobao and Tmall are the first e-commerce companies, and JD.com ranks second. Even if Pinduoduo comes later, in terms of reputation, Pinduoduo is not as good as JD.com.

But JD.com has faced the threat of bankruptcy many times. Without the injection of capital, JD.com would have been finished long ago. Capital has been giving it blood transfusions to maintain its life.

From the perspective of hindsight, JD.com is successful, but in reality JD.com is not necessarily successful, and some of its decisions are actually wrong.

JD.com’s initial payment method was not its own payment method. It was carried out jointly by multiple payments. Alipay was also an option for JD.com’s payment. However, with development and for some reasons, JD.com no longer needed Alipay.

This is normal. The two companies are competing. Neither JD.com nor Alipay want to continue to cooperate.

However, the termination of cooperation is not good for JD.com. Alipay has already laid out its plans. Leaving JD.com will not have much impact on Alipay. On the contrary, it will be a heavy blow to JD.com. Many users are accustomed to using Alipay. When the two parties do not cooperate, JD Finance

, Jingdong payment appeared, but customers were not used to it.

Customers are already accustomed to Alipay. If JD.com does not support Alipay, it will inevitably lose some customers. From this aspect, JD.com is a bit late in its payment layout.

Jingdong's model development is similar to the commodity model, purchasing goods, inventory goods, sales orders, order delivery, logistics receiving, and door-to-door logistics delivery.

JD.com has its own logistics platform, with fast delivery. Products in the same city can be delivered on the same day or the next day. It has a good logistics experience. This is a major feature of JD.com. The purchased items are also purchased directly from the manufacturers, and the authenticity rate can be obtained.

The biggest guarantee, these two things are the reason why JD.com survives.

Of course, JD Logistics has not yet been established, and the categories of Dongdong Multimedia have not yet developed into full categories. There are only more than 100 single products. Liu Qiangdong should have a plan in mind, otherwise he would not be so eager to attract investment.

With the current strength of JD Multimedia, if it does not expand, it actually does not need financing at all. It can slowly develop into an entity. The entity business will be impacted by e-commerce. This is the law of social development, but it will certainly not be completely replaced by e-commerce.

In terms of payment, JD.com's layout is a bit late and its response is a bit slow. Another thing is that JD.com sticks too much to its own logistics and its delivery method is too rigid.

China is still in the development stage and is a developing country. Although there are legal provisions on many things, the actual operation is another matter. A simple example is piracy.

Does the country crack down on piracy?

Strike!

But the country will resolutely crack down on piracy that has a bad impact. These piracy will have a negative impact on society and affect the country's reputation. But on the small side, the country will let go of all piracy, because many manufacturers rely on these piracy to make money.

Ordinary people are not rich at home and have limited funds on hand. They prefer pirated copies to genuine ones.

The novels on the 69 website are also being pirated now. After the website's legal department reported it, no one took care of it. Website maintenance, payment to contracted authors, and publicity and promotion all require funds. This is a legitimate website.

Investment, but pirated websites do not have this investment. It only requires one or two people to develop a piece of code to crawl the novels on the genuine website, all for free.

Then use the traffic brought for free to advertise and earn advertising fees. When the traffic reaches a certain level, the pirated website has sufficient funds and even gets the favor of capital. Suddenly, the pirated website is successfully whitewashed and becomes a legitimate website.

Ridiculous, but it happens.

In such an environment, genuine websites can survive, partly because the experience of genuine websites is better than that of pirated websites, and partly because some readers have a sense of authenticity and respect intellectual property rights.

The latter point is the main reason. Without this point, the entire industry will definitely be ruined.

"You want 4-tier voting rights. I have 60% of the voting rights. On the surface, I still have the initiative. But in the future, JD Multimedia will have to go through the second round of financing, the third round of financing, and even more
Chapter completed!