"Mobile phones are in the consumer goods industry, and they are relatively expensive consumer goods. Each person consumes at most one mobile phone per year. Generally speaking, the largest number of users replace their mobile phones every three years."

"And now the domestic smartphone market is close to saturation. This is a stock market. If someone else sells one, your sales will be one less."

"So in recent years, OV, Huawei and Rice have all gone overseas to compete for overseas markets, because the domestic incremental market has been exhausted."

"Consumer goods such as mobile phones are not like fast-moving consumer goods and food. It doesn't matter if I eat Golden Arches or Kaifeng cuisine after eating at Michelin-starred restaurants."

"After users have used high-end phones, they will almost never go back to a lower-end phone."

"In other words, the only high-end mobile phone in China now is Apple. Users will not come back to Apple after using Apple."

"In the first ten years, Rice solved the problems that users need. In the next ten years, Rice will solve the problems that users want. How will the rice mobile phone transform from the mobile phone that customers need to the mobile phone that customers want."

"This is the direction we have been working hard on, but there has been no good solution over the years."

Low-end products that meet basic needs are needed products, while mid-range and high-end products are desired products.

All companies in the consumer goods industry do not want to make products that users want.

No matter what type of consumer enterprise it is, like liquor, an industry that has existed for thousands of years, the prices of all liquor companies must be benchmarked against Moutai.

Moutai belongs to the category of wanting. The user may not be able to afford it temporarily and can only drink low-end need-based products, but he wants to drink Moutai.

What is better about liquor than the mobile phone industry is that a single customer will not only consume one bottle of liquor. His consumption in a year is huge, so the valuation of the liquor industry is high. Rice can only enjoy a dynamic price-earnings ratio of more than ten times, while liquor companies generally can

Enjoy a dynamic P/E ratio of more than fifty times.

Zheng Li thought to himself, isn't a mobile phone just like a smart brain? If you have money, you can buy a customized smart brain produced by Fashen. If you don't have money, you can only buy standard products produced on the assembly line.

Intelligent brain is different from magic brain. Intelligent brain is a tool to assist calculations, similar to a computer, and can be connected to the magic network for information transmission.

"Brother, do you think brain-computer connection can help rice phones solve the problem of transforming needs into wants?"

Lei Jun nodded: "Yes, with brain-computer connection technology, I am very confident to lead rice to occupy a position in the high-end mobile phone market."

Zheng Li corrected: "I'm sorry, even if I develop brain-computer connection technology, I can't only open technology authorization to rice phones. Rice is only one of the shareholders of Kechuang Biotech."

"Kechuang Biotech is not deeply tied to rice. I will definitely open the brain-computer connection technology to all mobile phone manufacturers."

In Zheng Li's view, he doesn't owe Lei Jun anything. The 50 million that early venture capital invested in Kechuang Biotechnology has already been multiplied several times. It is impossible for him to license the technology only to Daomi because of his relationship with his senior brother.

Lei Jun is also an industry veteran and knows that interests are above all else:

"I don't need Kechuang Biotech's brain-computer connection to be licensed only for rice. Just like endorphins, the brain-computer connection must have insufficient production capacity when it first came out."

"I only need to book the production capacity for the first half of the year and make a time difference."

"The brain-computer connection will only be placed on Rice's high-end brand mix, and we will restart mix."

"I only need to be half a year ahead of other manufacturers."

Generally, the production capacity of new products is seriously insufficient when they first come out. Before the iPhone 8 was launched in the autumn, the price had to be increased two weeks after the launch to get the goods.

"With this time difference, rice can gain a firm foothold in the high-end market."

"In addition, in our cooperation, rice will be given at whatever price it should be."

Lei Jun's reasons are not excessive, and since he and Lei Jun have a foundation of trust, the negotiation process for cooperation with Rice will be much shorter.

Zheng Li readily agreed: "Yes, in fact, there are already practical uses for brain-computer connection. If Daimi is willing, we can authorize Daimi to do it through technical licensing."

"But the pressure from public opinion may be greater."

Lei Jun is very curious. Why is there pressure from public opinion when the application scenarios of brain-computer connection are implemented?

"Junior brother, can you tell me in detail?"

Zheng Li explained: "The brain-computer connection device we designed collected brain signals from the experimental subjects during this period, and then visualized the brain activities and found out."

"Some neurons in the brain have intrinsic oscillatory properties and will undergo autonomous spindle oscillations."

"We combined the brain signals captured by EGG with the special effects of alpha-band rhythmic activity, especially the significant beta activity in the visual cortex. After analyzing and outputting the data, we found that the comprehensive graphs that humans present during work and entertainment will meet different characteristics."

"Simply put, by combining brain signals with some other data, the data can reflect whether a person is working or entertaining, or whether his state is more toward work or toward entertainment."

Lei Jun immediately realized what Zheng Li was talking about: "You mean to build a human resources system related to brain-computer interface, and put a helmet on each employee to monitor whether they are working seriously?"

"In the future, our performance can also be combined with real statistical data to determine employees' real working hours and work efficiency every day, forming a human resources management system that combines big data analysis and brain-computer connection."

"This system can even be marketed to other businesses."

Zheng Lili thinks that in the future, everyone will wear a helmet when working, and the helmet can monitor his working status in real time. He feels that the basic cyberpunk social form imagined by Blue Star people will soon be formed.

Lei Jun thought about it more and said: "No wonder you said the pressure of public opinion. This pressure of public opinion is not the slightest bit."

"It is not something that DaMi can resist. Moreover, if DaMi makes this product, we will no longer be able to sell Mi phones in China. Most users will boycott us."

Although the Internet companies in China are very aggressive in invading customers' privacy and do not care about human rights and privacy at all, the usage scenarios proposed by Zheng Li still make Lei Jun dare not make an easy decision.

With brain-computer connection to monitor the working status of employees, it is equivalent to employees no longer trying to fish.

Nowadays, many programmers in large factories work overtime until nine or ten every day, but they may only work two hours and spend the other ten hours fishing.

With the brain-computer connection, don't even think about fishing. Lei Jun knows that it will definitely attract a lot of protests. After all, capitalists are in the minority.

But he didn't want to give up this opportunity. In his opinion, it was an excellent business opportunity.
Chapter completed!