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Chapter 80: The First Year of the Metaverse Concept

At the beginning of this year, the CEO of Roblox took the lead in advocating the Metaverse: The Metaverse is an online space where we can work, play, and entertain.

FB founder Xiao Zha quickly followed up, saying:

The immersive virtual social environment is an important part of the metaverse. FB should do VR first and then AR.

VR has been promoted by the industry for a long time, and commercial products have been produced, including VR games and VR movies.

Neon has made many movies with VR as a gimmick in recent years.

AR is augmented reality, which can be understood as a more advanced and realistic projection. The virtual world and the real world interact through 3D projection, and the boundary between virtual and reality is opened.

The dragon in the S7 League of Legends global finals is the implementation of AR.

However, compared with VR, AR mostly appears in large-scale commercial activities, and few personal applications have been implemented.

To a certain extent, the living talisman of the Pig Factory Onmyoji can also be considered an AR.

At present, it seems that AR is further away from us than VR.

In May, the CEO of Take-Two, the parent company behind GTA developer Rockstar, announced:

GTAonline has been working on the metaverse for a long time, and I can’t stand the fact that the industry is discussing the metaverse, AR, and VR.

In July, Xiao Zha came out again and said: The goal of the Metaverse is to build a minimalist, interconnected world, and social networking in the virtual space is an important infrastructure of the Metaverse.

What does this mean? FB is going to vigorously enter the metaverse, and we will build the basic element of social interaction for everyone in the metaverse.

As for minimalism, I guess Xiaozhidao wants to learn how to play Goose Factory. If you don’t have money, just wearing a pair of underpants as the initial character is enough for minimalism. There will be nothing in your virtual space.

It’s euphemistically called minimalism.

If you are rich, you will wear famous brands and live in a mansion in the Metaverse. The gap between rich and poor will be more vividly reflected in the Metaverse.

By September, Apple and Goose Factory could no longer bear it. Cook said: It feels like the metaverse is more like another name for AR.

Xiao Ma claimed that the metaverse makes the virtual world more real, and makes the real world more virtual experience. This is a direction of integration.

Everyone has said that 2021 is the first year of the Metaverse. This wave of craze began to be discussed in March and was transmitted to Big A in September. Zhongqingbao, as the leader of the first wave of Metaverse concepts, has skyrocketed by more than 100 in one month.

%.

The Metaverse has always been considered a scam by some or most people in China, and its gimmick far outweighs its significance.

I think it's just a matter of repackaging old-fashioned technologies such as VR and AR with different names and launching them on the market.

This is similar to the belief in 2008 that the iPhone is just a fusion of MP4 and mobile phones. Smartphones are just an integration of mature technologies, but they have led to the vigorous development of the mobile phone industry in the next ten years.

Giants emerging from the smartphone wave are emerging one after another. Established mobile phone manufacturers such as Nokia have been acquired, and the brands have almost disappeared in the Chinese market.

The same principle applies to the Metaverse. Its biggest selling point is that it opens up the boundary between virtuality and reality, giving the real world a broader boundary.

There is no denying that this is also an integration of existing technologies, but it will effectively promote industrial development and technological progress.

2021 is the first year of the Metaverse rather than the first year of the concept of the Metaverse. The real first year of the Metaverse will have to wait until a device that integrates the Metaverse like the first iPhone of that year is launched.

Judging from the current development of the industry, it is estimated that it will have to wait until 2025. Now this group of companies is the first to get ahead, and everyone wants to take the lead in the third wave of the Internet.

The first wave of the Internet is the comprehensive popularization of PCs, the second wave of the Internet is the rapid development of smartphones, then the Metaverse will be the third wave of the Internet.

The end point of this Internet wave is the starting point of the maturity of virtual reality.

Kechuang Biotech is preparing to go public in this crazy environment. As a monopoly company in brain-computer connection, Kechuang Biotech has also been labeled as the metaverse.

Everyone knows that to truly realize the metaverse, brain-computer interaction is indispensable.

Even augmented reality, combined with brain-computer connection, can create a broader gameplay.

The brain-computer connection technology authorized by Kechuang Biotech is only a very rudimentary brain-computer connection. It can only capture your eye nerve signals with the front camera to determine where you want to click.

It can't do that. If you want to control the volume of the phone, control the phone to turn on and off, it can't do these.

But even so, with the help of brain-computer connection, game manufacturers still come up with many ways to play.

One of the most popular mini-games recently is called Summon the Dragon, which is a mini-game where you control the direction of a tadpole and then slowly devour it and evolve.

It is also a stand-alone game, evolving from tadpole to frog to turtle to goldfish, all the way to a dragon.

It is such a game. Its manufacturer claims in its promotion that it is a perfect fusion of game and brain-computer connection. Many people become addicted as soon as they play it.

“Playing Summon the Dragon in the middle of the night became a survival game for me.”

“It can only be said that using a brain-computer connected to a mobile phone to play and playing with your hands are two completely different experiences.”

"Finally summoned!"

After the game was launched, it reached the top five on Weibo's hot search list, related super words quickly exceeded 100 million, and the Qiandu search index was also rapidly spiraling.

The manufacturer that developed this game claims that daily active users have exceeded 2 million.

You must know that this is just a small flash game. The gameplay is very similar to Snake, but it is very popular on all major social media, especially Douyin. The number of views on Douyin has exceeded one billion.

Other game manufacturers believe this is due to the gimmick of brain-computer connection.

In addition to rice, brain-computer connected mobile phones from companies such as OV, Huawei, and Samsung are all on the market.

Among them, Samsung's mobile phone that combines brain-computer connection with a folding screen has the highest reputation, but it is rice's mix4 that focuses on cost-effectiveness that has the best sales.

Although rice mix4 is claimed to be a high-end model, it is still cost-effective among high-end models.

Especially after the brain-computer-connected mobile phones of rival companies were launched one after another, rice began to reduce prices. First, 10,000 units were reduced by 500 yuan per day for rice noodles to grab.

After Samsung's brain-computer-connected folding screen mobile phone was launched, the price of rice mix4 was directly reduced by 500, so much so that the president of OPPO cursed privately:

"This is the end of Lei Jun's situation. Rice will never be able to stand in the real high-end market."

The data obtained by institutions will definitely be much faster than that of retail investors.

The data here are not only the latest positions of individual stock institutions and industry research reports, but also corporate production capacity and industry data analysis. When these data are available to retail investors, the lag is at least one month.

For example, the IDG smartphone industry shipment data report may be obtained by institutions in January, but by the time retail investors see it, it is already March.
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