After all, Wang Yan was a famous foodie when he was in high school, and now he is also the professional editor-in-chief of a food website.

I heard that he is still working on a food self-media account, and is quite famous on several short video websites.

Gao Yunong really wanted to hear what unique insights he had about Ba Ye Burger.

"Are you really not angry? Then I said it, huh?"

Wang Yan glanced at Gao Yunong secretly again, and then said.

Gao Yunong laughed: "You are a professional, please feel free to correct me! It just so happens that we still want to improve it!"

"Okay, let me get it straight! The first thing is the positioning of our burger."

Seeing that Gao Yunong was really not angry, Wang Yan started talking.

"First of all, let's talk about the location and decoration of our store. That's not even mentioned. It's mid-range and above-average."

"But for such a good store, you should buy mid-to-high-end products, but look at us, our main product is still mid-to-low-end fried chicken burgers."

"Let's talk about twenty years ago! We specialize in fried chicken burgers, so there must be no problem and they will be very popular."

"Because at that time, the big international brands didn't open that many branches, and people didn't understand hamburger fast food at that time."

"So as long as your burger is not expensive and tastes good, then it's OK."

"The fried chicken burgers at that time used deep-fried chicken pieces that were inherently fragrant, and there were large pieces of chicken, which highlighted the affordability and just met the consumer demand at the time."

"So in that era, there was basically no problem with fried chicken-style burgers as long as food safety was guaranteed."

"But if we still operate with this mindset now, it won't work."

"First of all, it is because of the improvement of people's living standards, their understanding of healthy diet, and their requirements for healthy eating."

"This gives Western-style fast food, which currently focuses on hamburgers, different levels of classification."

"If your burger restaurant specializes in beef burgers, then your brand positioning is mid-to-high-end."

"If it's a fried chicken burger, it's mid- to low-end."

"After all, beef is healthier than chicken, and the production process is grilled instead of fried, which is more in line with consumers' concept of healthy eating."

"And our Ba Ye Burger, after so many years, still focuses on fried chicken burgers, which is a bit outdated."

Wang Yan first pointed out the positioning problem of his Ba Ye Burger. Gao Yunong nodded unconsciously after hearing this.

I think what he said makes sense. It is true that our store is definitely in the first-class echelon from a local perspective.

The decoration is not bad either. Although I wouldn't say luxurious, it can definitely be considered mid-range. However, this product is a bit stretchy.

This fried chicken burger, which is the main dish, is really not worthy of the location and decoration of this store!

This fat guy can do it! He actually saw the problem at a glance, and Gao Yunong's attitude became more serious.

And Wang Yan had no intention of stopping and was still talking.

"After all, our domestic consumer groups are different now."

"Twenty years ago, when we were children, we could eat a hamburger and it would be like celebrating a holiday."

"Parents at that time didn't understand that much. As long as the children were happy, it didn't matter what type of burger it was."

"Buy it for the kids, eat it, and that's it."

"But what about now? If today's parents take their children to eat burgers, they must choose a good one. They are not afraid of being expensive, but they must be healthy."

"Fried chicken burgers are no longer popular. Parents' first choice is definitely beef burgers."

"Because of the popularization of healthy eating theories over the years, everyone knows that beef burgers are definitely healthier than fried chicken burgers."

"And today's young people are also very health-conscious and prefer relatively healthy beef burgers."

"So this type of fried chicken burger may not necessarily go away, but at least it is not suitable for the main consumer groups who like to visit this business district."

"Because the main consumer groups around here are high-skilled people, and they are not short of money."

"Even the students from these two universities do not have poor family conditions, so if the product line of this burger restaurant is not adjusted."

"Then in the future..."

When the fat man said this, he suddenly realized that what he said was a bit exciting, and he quickly stopped.

Wang Yan glanced at Gao Yunong's gloomy face, then tried to adjust his direction again.

“Nowadays, various beef burger stalls are popping up on the streets of major cities, which is the most powerful proof.”

"So the fried chicken burger, our store's main product, still tastes the same."

"But there are really not many people who like to eat."

"And you are looking at the Golden Arches and Burger King restaurants that specialize in beef burgers, are they becoming more and more popular?"

"This shows that as people's living standards improve, people's consumption is destined to upgrade."

Gao Yunong really didn't expect that this fat man would study hamburgers so deeply.

And what he said was really clear and logical, and the fat man really caught the key problem of his burger restaurant.

That is the mismatch between the main product and the location and positioning of the store.

"For example, in recent years, various high-end burgers from the United States have begun to enter the country."

"It's like a shackshack, and there are five old guys. They all specialize in beef burgers."

"Their beef burgers cost seventy or eighty yuan each, but consumers still flock to them."

"This is already very illustrative."

"Also, those people on the pedestrian street who make Internet-famous street burgers?"

"They all specialize in beef burgers. Each one costs 20 to 30 yuan, but there are still many people eating it."

"This already shows that consumers voted with their feet!"

"I am a food editor myself, and now I am working in food self-media. I have a deep understanding of this aspect."

Gao Yunong had looked at Wang Yan with a slightly teasing eye before.

But now after hearing what he said, I couldn't help but sit up straight.

The ancients said that if three people are walking together, I must be my teacher. Sure enough, you really don’t deceive me!

This unexpected encounter today, I am really lucky to meet such a noble person who can give me guidance.

When he first entered the burger shop, he saw how deserted the shop was and wondered why the shop was like this.

Now he understands the problem.

When he reminded his father to start a burger restaurant before, he only regarded the burger restaurant as a tool to attract traffic.

I don’t really know how my father managed a burger restaurant, because he didn’t know much about burger restaurants.

He knew the most about domestic brands such as Splatoon, so he naturally thought that this burger was very good.

As long as I stand on the wind outlet, Dad can take off.

But now when I heard Wang Yan say this, I realized that there was so much knowledge in the management of this burger restaurant.

This is much more complicated than making Malatang.

"Hey! It seems like you know this burger restaurant very well, Lao Wang?"

"In that case, you might as well tell me more."
Chapter completed!