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Chapter 008 The First Interview

On Friday morning, Gao Yang sat in his office, flipped through newspapers all morning, browsed three major portals, and several IT professional websites.

In this era, there are nearly a hundred IT newspapers and periodicals in Beijing, and only a dozen are mainstream in the front row. Among them, there are only three or four media that focus on IT channels and marketing, and CPI ranks first among them.

Comprehensive IT newspapers like Jishi and Zhongji only have three or four pages covering channel content in each issue.

The three major portal websites now also have technology channels, but they have no original content and mainly rely on reprinting reports from IT paper media.

Professional websites such as zol, pc online, and it168 have just been established for a few months.

The web 1.0 era is still in its infancy, and amid the entrepreneurial boom, the current media market is still dominated by traditional print media. The main media invited to IT company meetings and exclusive interviews are also IT newspaper reporters.

Newspaper reporters in this era are arrogant and look down on online media.

In addition to paying attention to and recalling the major events in the IT circle of this era, Gao Yang also focused on some major measures taken by IT manufacturers and leading agents in the channel agency system.

On the product side, IT products are relatively complex and are roughly classified by software and hardware.

In terms of hardware, it is mainly divided into major categories such as PC, peripherals, servers, networks, and storage. Under the major categories, it is further subdivided into many smaller categories.

Different products may have very different channel models. For the same product, different brand manufacturers may have very different channel models.

If reporters don’t understand these things, and manufacturers hold press conferences or invite media for exclusive interviews, you can only listen to what they say, and you won’t even have the courage to ask questions or have conversations.

In the previous life, Gao Yang first arrived in the capital and participated in an exclusive interview with a manufacturer on behalf of cpi.

This manufacturer was talking about servers. Gao Yang knew nothing about technology. He conducted exclusive interviews with reporters from seven or eight media. Listening to others talking, Gao Yang racked his brains, but in the end he was unable to ask a question.

At that time, Gao Yang didn't understand IT technology or product channels at all, had no common sense at all, and was too embarrassed to talk dirty.

After an exclusive interview ended, Gao Yang felt extremely embarrassed.

To do this, you must learn.

To do your job well and gain recognition from clients and peers, you must become an expert journalist.

After 4 pm on Friday, after attending a manufacturer press conference in the East Third Ring Road, I went to the meeting point downstairs of Paq Company and thought about these experiences in my previous life.

Fortunately, he is no longer the novice he was back then, but is now a channel expert in the media circle.

I can handle any kind of interview with ease.

Compaq is located in the Fenglian Building on Chaowai Street in the East Second Ring Road. Gao Yang came out of the subway station and walked for a few minutes. He quickly found it and dialed the mobile phone of Gu Yawen, the media specialist for Australia and the United States.

Later, a tall girl with delicate features and dressed in old school clothes came out of the building.

The ol girl smiled at the corner of her mouth and stretched out her jade hand towards Gao Yang: "Hello, Gao Yang, I am Gu Yawen."

Gao Yang reached out and touched Gu Yawen's jade finger lightly: "Good afternoon, I seem to be here early."

Gu Yawen raised her wrist and looked at her watch: "There are still 15 minutes until the meeting time. Let's wait in the car."

Gu Yawen led Gao Yang to a minibus parked on the side of the building, a 12-seat Ford Transit.

Gu Yawen looks very young, her voice sounds better than on the phone, and she speaks Mandarin quite well, but she is obviously from the south.

It is natural for northerners to speak Mandarin, but it is difficult for southerners to have that kind of flavor in their mouths.

As for the locals in Beijing, when they speak, the taste of Beijing movies is difficult for people outside the capital to imitate.

Gao Yang just made a visual inspection, minus the heel height, and estimated that Gu Yawen's height is 167 or 168 centimeters.

She has fair skin, beautiful appearance, slender waist and pert hips, breasts like breasts, and a good figure.

A perfect beauty style.

After getting in the car, Gao Yang took out his business card holder from his bag and handed over a business card.

Gu Yawen put away her business card and said with a smile: "Your CPI is very diligent in changing reporters. This year, you have changed reporters to the third one."

Gao Yang said: "Zhang Tao is still there. He is the assistant to the editor and is too busy. I just joined the job and I'm paq."

"Just joined the job, paq", Gu Yawen glanced at Gao Yang, "I guess you are an old reporter who jumped to CPI, right?"

Gao Yang smiled and said: "That's right, I used to be in the mass media."

Gu Yawen said again: "Gao Yang, are you from Sichuan?"

Gao Yang was startled: "My accent is very obvious?"

Gu Yawen said: "We are fellow villagers. I am from Yuzhou, my hometown. People from Sichuan speak Mandarin, so it is easy to hear it."

Gao Yang suddenly realized: "No wonder you are so beautiful."

Gu Yawen was amused: "What kind of logic is this?"

Gao Yang smiled and said: "Yuzhou produces beauties. I went to school in Yuzhou."

Gu Yawen asked curiously: "Oh, which university is it?"

Gao Yang shook his head and smiled: "A broken school is not worth mentioning."

Gao Yang didn't go to any university. After graduating from high school, he only attended a technical secondary school in Yuzhou for two years. The junior college was self-taught, so I'm embarrassed to mention it.

If Gu Yawen can work for a foreign company like Australia and the United States, she must have graduated from a prestigious university.

Gao Yang also remembered that it had only been two or three years since Yuzhou was established as a municipality. It was normal for Gu Yawen to recognize her fellow villagers. She had been a member of the Shu family since ancient times.

At this time, Gu Yawen's cell phone rang, and she answered the call and got out of the car. It seemed that other reporters had arrived.

Later, Gu Yawen sent over two men and one woman. Gao Yang vaguely remembered that one of the male reporters fell into the trap, his surname was Qin.

However, at this time, no one else knew him as a new cpi reporter.

Gao Yang took the initiative to exchange business cards with the three of them. As expected, the male reporter was Qin Tie who fell into the trap, and the other two were from Ji Shi and Geek, both of whom were IT professional media.

After a few more minutes, 7 people came up, including 4 reporters, Gu Yawen and one of her male colleagues, a PR manager from the marketing department of Paq Company, and an OL who was about 27 or 28 years old, with the surname Ouyang.

His name is Ouyang Yu.

Gao Yang exchanged business cards with everyone else and found that two of cpi's main competitors were here, and the other two were also IT professional paper media.

For this exclusive interview arranged by compaq, all IT professional print media were invited. There were no online media or mass media. This shows the current status of IT professional print media.

Ouyang announced that everyone had arrived and instructed the driver to start the train.

For more than an hour, the minibus drove into a hot spring villa in Xiaotangshan.

Next, it’s dinner, hot spring bath, and karaoke.

Today, we invite media reporters to come and stay for one night in advance to relax.

After playing with these people for a whole night, I became more familiar with each other. The media are competitors to each other, and the reporters are more like friends.

During this period, Gao Yang also took the opportunity to introduce the cpi channel forum to Ouyang. The OL just laughed and said that her rank was too low and she could help Gao Yang report to the leader. She also suggested that Gao Yang talk to Mr. Xu tomorrow.

Mr. Xu, Xu Yaoming, PC channel director of paq China.

Gao Yang was arranged to live in the same house as Qin Tie, who fell into the trap. Qin Tie was familiar with Zhang Tao and asked Gao Yang about CPI's business situation this year.

Gao Yang said: "I just joined CPI and I don't understand many things yet. I heard that the group's goal this year is to exceed 100 million. What about you?"

Qin Tiedao: "Zhongji will have no problem exceeding 200 million yuan this year. The first one is Jishi. I heard that there is hope to reach 350 million yuan this year."

In his previous life, Gao Yang was familiar with Qin Tie. This guy's hometown is in Guizhou Province and his accent is relatively strong. In Zhongji, he and another reporter were responsible for the content of the channel version. They contacted more than 20 customers by themselves, and ran meetings almost every day, paying for travel expenses.

Soft-handed.

At 10:30 in the evening, Qin Tie snored and fell asleep.

Gao Yang leaned on the bedside, lit a cigarette, and thought about how to ask questions to impress Mr. Xu in his first interview tomorrow.

I listed a few questions to Gu Yawen in advance in the email, just to deal with them. During the formal interview, I will definitely need to perform them on the spot based on the content disclosed by Xu Yaoming's ppt.

Paq's channel system in the PC area is actually a common problem faced by PC manufacturers in this era...


Chapter completed!
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