Chapter 148 The traveling channel forum is about to explode (8 updates)

In Gao Yang’s past life memory, CPI’s SMB special issue would not be launched until 2002, and it was first launched as a new column in the national edition.

The format was not good, the promotion was not in place, and after half a year of doing it, there was no effect.

It wasn't until it was turned into an independent publication that things began to improve. A year later, it was changed to an independently accounted project and finally started.

Therefore, this year, Gaoyang directly planned it to be a formally independent publication, not to be confused with the national version positioned in the IT channel.

If this new project of SMB special issue is successful this year, next year, the boss will probably make this project completely independent.

At that time, it will be equivalent to cutting off the meat from the national version.

However, Gao Yang doesn't care. He has no idea whether he will be the general manager of this project next year.

No matter how you put it, the SMB special issue project will be of great benefit to the group.

After this project becomes independent, if the national version of the touring channel forum is successful this year, it can be replicated next year. It will not be a big problem for the national version to maintain a performance of about 30 million.

Now, Gao Yang no longer needs to make money in CPI to support his family. His purpose is to use CPI as a platform to lead his team and accumulate resources.

On Thursday, March 1st, the national version of the most important event planning in 2001, the customer promotion event of the traveling IT channel forum began again.

As usual, I will be at the hotel in the morning, making presentations to IT companies and advertising agencies, and in the afternoon, I will make presentations to public relations companies.

Today's customer promotion meeting is larger in scale. Most of the IT companies that we cooperated with in selecting third- and fourth-level market research topics last year have been invited.

In addition, several IT companies that have newly added CPI to their media partners this year have also been invited.

The sales profits of IT products continue to decline this year. IT companies also hope to find more regional agents and new market growth points through media promotion.

Just as Gao Yang once predicted, IT companies are promoting the trend of channel flattening, which is a general trend. They all hope to have more contact with regional agents and terminal dealers that directly face customers.

During this period of time, after Zhou Wenbin took office as the marketing manager, he has begun to travel frequently. At this stage, he first goes to the headquarters to communicate and coordinate the implementation details of the activities in each region. CEO Yang Limin even recalled the 6 people who will assist in organizing the activities.

The general manager of the regional branch went to the headquarters for a one-day coordination meeting.

Yesterday, Zhou Wenbin returned to Beijing again. At today's customer promotion meeting, he will also introduce the specific implementation plan of the forum activities.

For today's promotion meeting, CEO Yang Limin rushed over from the headquarters to give a brief speech to let customers feel the CPI Group's strong support and determination for this event.

There are more than 30 IT companies present today, including advertising agencies, nearly 70 people are here, which is already a large communication meeting.

At 9:30 in the morning, the communication and promotion meeting began. First, CEO Yang Limin gave a brief speech, and then Vice President Wan Hong used last year's third- and fourth-level market survey topics as an example to explain the resource structure advantages of CPI.

Vice President Feng Maonan was naturally present, but did not arrange to speak because it was not needed.

Next, Gao Yang came on stage to give the lecture.

The content of Gao Yang's speech still focused on the background of event planning and how to meet the urgent needs of IT companies and top national general agents to expand regional markets and develop terminal agents with customer resources.

With Gao Yang’s understanding of the ten-year development trend of IT channels, various cases are at his fingertips.

Many IT company managers invited today are already familiar with Gao Yang during last year's interviews, and they quite agree with Gao Yang's views.

Next, executive editor Fang Jian introduced the content planning of the event special issue.

Event executive manager Zhou Wenbin introduced how the event was implemented, how to invite regional agents to participate in the event, what its characteristics and components are, what its value is, etc.

Finally, it was CPI Research project manager Long Ping who introduced CPI’s research capabilities for regional markets, related research product projects, and resource advantages.

In short, this promotion meeting was based on the national version project and was a coordinated effort by the entire group.

At noon, guests were arranged to have dinner, and Gao Yang communicated individually with the two channel directors of COMPAQ Company, the PC and the server.

As a result, COMPAQ Company confirmed that it would participate in the entire process, with two product lines, and decided to budget a total of 1 million in advertising expenses to invest in CPI's creative event planning.

Mr. Lu of 800 Million Computers even expressed his intention to participate in activities in three northern regions. For Gaoyang's sake, he budgeted 300,000 yuan in advertising funds.

In the afternoon, I made another promotion to the public relations company in the office, that is, just like Gao Yang’s planning last year, I directly sold special event space.

Gu Yawen came again and introduced to Gao Yang the account directors of the two project teams of IBM and COMPAQ in the company. The exchange was very pleasant.

An account director even joked with Gao Yang, saying that if Gao Yang was willing to join Aomei, he could probably get an annual salary of 600,000.

Aomei Company promised to participate in both projects throughout the process. The IBM project will strive to achieve about 40 versions, and the COMPAQ project will strive to achieve about 30 versions.

These are all Gao Yang's own achievements, and of course Gu Yawen also helped behind the scenes.

Gu Yawen has always been called a little fairy by her colleagues in the company, and she is extremely popular.

In addition, 800 million computers and 300,000 yuan of advertising funds include 10 special soft articles. This is also Gao Yang's performance.

As for Shenma Company, old friend Wen Liang said that he will try to apply for 30 editions of the topic, which is also Gao Yang's performance.

Calculated in this way, if all are implemented, Gao Yang's personal special performance this year will exceed 1 million.

This is allowed by the group, and it is also the direct business model that Gao Yang innovated for reporters last year.

After the afternoon promotion meeting, after summarizing the preliminary intentions of cooperation with customers, Huang Xu, a salesperson from the advertising department, made a big revelation.

IBM servers were deployed throughout the entire CPI event, with a budget of 2 million.

Huang Xu also conquered the PC area and budgeted 1 million.

This is a big surprise. Huang Xu is likely to achieve a performance of more than 5 million in IBM this year.

What surprised Gao Yang the most was that Lenovo also planned to participate. The current intention is to invest 1.5 million.

These are all launched for this tour channel forum planned by Gao Yang. In a sense, most of them mean incremental income.

Gao Yang realized that this year’s innovative itinerant channel forum was too innovative for IT companies, and only CPI could organize such an event.

It is almost inevitable that the income from the event will exceed 10 million.

CEO Yang Limin was also very surprised when he heard this situation, which was far beyond expectations.

This is just the beginning. If the East China Regional Channel Forum held in Jiangsu Province, that is, the first forum, can be a great success, other customers will inevitably participate in the follow-up.

The advertising revenue boosted by this event planned by Gao Yang will explode.

If the SMB special issue can be successful, we will achieve sales of more than 5 million this year.

Then the performance of the national version this year will almost certainly exceed 40 million, and may even be close to 50 million.

What a terrible performance.

Excited, Yang Limin arranged a dinner party in the evening, with all the middle-level managers of the national version headed by Gao Yang and Zhou Wenbin, CPI Research manager Long Ping, and then the two vice presidents Feng Maonan and Wan Hong.

Tonight, Gao Yang almost got drunk. Everyone was so excited.

This guy Gao Yang is extremely capable, and his judgment of the market and customer needs is amazing.

Finally, when Gu Yawen came to take Gao Yang home, she felt very distressed when she saw Gao Yang falling down when he stood up.

Yang Limin and others could only say "haha" to express their apologies.

Then he praised Gao Yang very much.

In the end, it was Zhou Wenbin and Fang Jian who helped Gu Yawen send Gao Yang home.

After the beginning of the new year, Gao Yang's two major planning and organizational skills were demonstrated, and no one was dissatisfied with his ability.

Yang Limin was so excited that he called Boss Feng to report the big surprise.

Zhou Wenbin was both excited and a little helpless. Next, he was really busy.

However, Gao Yang also quietly told Zhou Wenbin that if this year's forum event is a big success, he will definitely apply for a heavy reward for Zhou Wenbin. If 100,000 is not enough, he will definitely guarantee 80,000...
Chapter completed!