Chapter 169 Chapter 162 DM magazine with a revenue of 200 million (please subscribe)

On February 25, the fourteenth day of the first lunar month, the construction of 2002 officially started.

Gao Yang sat in Feng Maonan's old office and had an independent office. The advantage was that he could smoke behind closed doors.

The main content of the first issue of the newspaper after the holiday has been arranged before the Spring Festival.

In the first week of work, we mainly discussed the planning of this year’s activities for the national version and the SMB project, as well as the planning of major topics, etc.

During the Spring Festival, Fang Jian, Song Liangqiu and Zhang Yue each made a plan. After discussing it this week, Gao Yang felt that it was almost the same.

SMB will also hold a small and medium-sized enterprise information forum this year. This is the key to the SMB project's revenue reaching the goal of 15 million this year.

As for the national version, if we copy last year's itinerant IT channel forum, plan new attractive forum topics, and execute it well, with revenue reaching or approaching 40 million, the problem will not be too big.

Gao Yang still cannot think about how the CPI Research project will achieve a business breakthrough this year.

The revenue of this project last year was only over 3 million yuan, which is very small. However, this year the project general manager was changed. His name is Zheng Weiqiang. Gao Yang was familiar with it in his previous life and he was a capable person.

This week, the cadre and personnel appointments for various projects were announced on the first day of work.

The next step is to implement, prepare for customer promotion meetings, and proceed step by step.

Gao Yang doesn't have to worry about these things as much as he did last year. The vice president's function is to control the general direction and coordinate various resources.

On March 2, Gao Yang held a banquet for 9 tables in a five-star hotel. He invited many colleagues from the Beijing branch, as well as some of Gu Yawen's colleagues and some classmates, to have a meal and get married.

That's it.

Sunday, March 3rd.

Gao Yang invited Wu Bo, Zhou Wenbin, Sun Chengyi, Fang Jian, Zhang Yue and Song Liangqiu to visit Xiangyi Villa with their family members or girlfriends.

Of course there is also Wu Ruohan.

Girls like Wu Ruohan are in the second semester of their senior year this semester. They have already entered the internship period and will graduate in June.

Fang Jian's girlfriend He Zifang is planning to go to Haidilao to work early in April.

Gao Yang transformed a 40-square-meter leisure room on the top floor of the villa into a small casual conference room, equipped with a projector.

Today, Gao Yang is ready to officially share his business media business plan with everyone.

In the first week of work, Gao Yang used his free time and worked overtime at night. Based on the market conditions Zhou Wenbin investigated last year, he made a business investment plan for DM Media, a solar water heater.

At 10 o'clock in the morning, Gao Yang started to talk about the PPT he made.

"Everyone, I have been preparing this media investment plan for the solar water heater industry for almost a year.

I had brief exchanges with Teacher Wu, Cheng Yi and Wen Bin before, mainly out of confidentiality.

Today I will explain it in detail. After listening to it, no matter whether you are interested in participating or not, please keep it confidential. We are all workers and it is not easy.

The preparations for the past year mainly relied on Wenbin’s investigation last year.

Last year, I entrusted Wenbin to take advantage of the opportunity of traveling to various parts of the country to take the time to conduct a brief survey of the solar water heater market situation in various places.

During the National Day Golden Week last year, Wenbin also used the holiday to go to Shandong Province, the main production base of this industry, for a detailed inspection.

Summarizing Wenbin’s investigation last year, I roughly came to the following conclusions:

In terms of market size, the current annual sales volume is about 3 million units, with sales of about 10 billion.

There are sixty or seventy brand manufacturers in Shandong Province alone, and there are estimated to be nearly a hundred in the country.

In terms of channels, it is estimated that there are five to six thousand merchants across the country, or even more. Agency distribution channels have developed into many prefecture-level cities, and terminal merchants have appeared in many counties.

The above is the general development situation of this industry. Of course it is very inaccurate. It is just a calculation based on a simple survey. There is no relevant statistical data for this industry.

Then, let’s look at the media advertising market in this industry.

First of all, the solar water heater market is still in the early development stage, and product sales profits are relatively huge.

The expensive ones cost four to five thousand yuan, or even more. The cheap ones cost more than three thousand yuan.

Nowadays, a computer only costs a few thousand yuan, and a solar water heater is not a high-tech product.

Wenbin's investigation found that in this industry, there is currently no industry media, that is, there are some product promotion brochures issued by manufacturers or agents, and there are not many.

Then, the advertisements of brand manufacturers are mainly on some local TV stations or newspapers, but not much, because TV station and newspaper advertisements are very expensive.

Next, let’s speculate on the opportunities for media in this industry.

This is a market with large potential consumer demand and rapid growth.

Its users are mainly targeted at rural areas. Rural people don’t like to take baths as much as urban people. It’s not that they don’t want to take a bath, but they don’t have the conditions. Except in summer, many people may not take a bath for several months because there is no gas and the voltage is unstable.

Or the electricity bill is expensive and the electric water heater cannot be used.

In fact, during the Chinese New Year this year, I drove from Shudu to Jinyang, and from Jinyang to Yuzhou. On the road, I saw some farmers with solar heaters on their roofs. Not many, but some.

The Sichuan Basin has many cloudy days and poor lighting conditions. It is actually not suitable for solar water heaters, but some farmers with good economic conditions have begun to use them.

This product has actually not been launched for a few years, but the market is still developing relatively quickly.

With economic development, its market development should be faster, and it may be a consumer market worth tens of billions or even hundreds of billions in the future.

Now, we speculate that this is already a tens of billions market. So, if we predict its overall advertising and marketing expenses as 3% of sales, it will be 300 million.

The important thing is that this industry does not yet have an industry media, an industry business media like IT media.

It also has hundreds of brand manufacturers, and the brands are extremely fragmented, so the need for publicity and promotion is huge because brands need to compete with each other.

There are hundreds of big and small brands now, and it is still in the early stages of industry development. This shows that this product is relatively profitable, so there is so much capital to invest, and it allows so many brand manufacturers to survive..."

Gao Yang analyzed the market status of many solar water heaters, publicity and promotion needs, the huge potential of being a media for the solar water heater industry, etc.

Finally, Gao Yang came up with a surprising conclusion:

“The solar water heater market is not as huge as the IT market, but it is not small either and is developing very fast.

We predict that it will develop into a 50 billion-level industry within 10 years. If we calculate based on 3% of media advertising costs, it will also be 1.5 billion.

If we can successfully build an influential or even monopolistic industry media, within 5 years we can hope to achieve a revenue of around 200 million, and the hope is huge.

It is very normal for a monopolistic industry media to occupy 15% of the media advertising in this industry..."
Chapter completed!