Chapter 177 The Daily Life of the Vice President (Please give me a monthly ticket)

As soon as she got to work on March 18, Gu Yawen submitted her resignation to the company. The company leaders were not surprised. All her colleagues knew that this flower from Aomei had a good family background and married a good and capable husband.

After COMPAQ was acquired by HP last year, this year the two companies are also facing global integration. In the next step, no one knows whether the public relations and advertising agency of the COMPAQ brand will still be handled by Australia and the United States.

Wu Bo, Sun Chengyi, He Jin and others also started to get busy. They all resigned and started their own careers.

Zhou Wenbin is on a business trip again, going to CPI headquarters to coordinate and implement the first traveling channel forum and SMB forum in April.

Fang Jian, Zhang Yue, Song Liangqiu and others are all very busy and have to complete performance tasks in 2002. They don't have to worry too much about event execution, but special issue content planning and advertising sales follow-up need to go all out.

Gao Yang also observed that the national version achieved high performance last year, the project team employees had high incomes, and they were very motivated this year.

After working for more than three weeks after the Spring Festival, and after arranging and confirming several major events, Gao Yang discovered that after being promoted to vice president, his daily work was quite easy. I wonder what Wan Hong was busy with typing on the computer all day.

Gao Yang now finally has time to think about how this small project of CPI Research can make a breakthrough this year.

Gao Yang was actually not familiar with this project in his previous life and had not had much contact with it.

On March 19, Gao Yang called Zheng Weiqiang, project general manager of CPI Research, into his office.

Zheng Weiqiang is young, 28 years old. He used to be the general manager of CPI Shuchuan Branch. He has a business background and has good abilities, so he was transferred to the Beijing Branch to serve as the person in charge of this research business project.

Gao Yang handed Zheng Weiqiang a cigarette: "Weiqiang, you have been at work for almost a month. Are you familiar with the research project?"

Zheng Weiqiang said: "Mr. Gao, I'm basically familiar with it and have communicated with project colleagues one by one. The group has assigned a performance task of 4 million yuan to Research this year. It's a lot of pressure."

Gao Yang asked again: "You have been working in the capital for almost a month. Compared with your previous work in the local branch, do you think Research, a project established for five or six years, is developing at an average speed? What is the problem?"

Zheng Weiqiang took a puff of cigarette and thought about it: "Mr. Gao, to be honest, I haven't done product research before, I don't know enough about this industry, and I'm studying hard. Now, I feel that the biggest problem in the project is that the team's spirit is not enough.

More than half of the project colleagues feel that when CPI conducts research projects, it lacks sufficient foundation and influence, and no matter how hard it works, it seems difficult to gain recognition from customers."

Gao Yang said: "In the Beijing branch, there was a vice president named Deng Lijun in the past two years. He switched jobs and went to Zhongji. He is responsible for the research company of Zhongji. You should know that, right?"

Zheng Weiqiang nodded: "I know."

Gao Yang asked again: "Then do you know why Zhongji fell in love with him and asked him to work for this research company?"

Zheng Weiqiang said: "Mr. Deng has been in charge of CPI Research for two years and should be familiar with the research business. This is probably the factor that Zhongji values ​​​​."

Gao Yang shook his head: "Yes, Deng Lijun has been in charge of CPI Research for two years, but he should not be very familiar with the research business. At that time, Zhongji's research company was weaker than CPI Research, but for more than a year, in

Under the leadership of Deng Lijun, we got up relatively quickly and almost caught up with CPI Research."

Zheng Weiqiang said: "This shows that Mr. Deng's leadership ability is relatively strong."

Gao Yang shook his head and smiled again: "This can only show that CPI Research still has its own advantages and has a certain influence in the industry.

Actually, I don’t understand the research business, so I’ll just give you my general impression.

In the past two or three years, I have participated in many press conferences and interviews with IT companies. IT companies often quote report data from research companies to prove the advantages and excellence of their products in a certain aspect.

What I see is that IDC reports and Gartner reports are often cited.

These are two global, well-established consulting and research companies. They entered the Chinese market relatively early, and their brands are very influential and authoritative.

However, are the branches established by these two companies in the Chinese market necessarily very good?

I don't think so.

Wei Qiang, you are from a sales background, so you should have discovered that the biggest problem of CPI Research at present is the lack of marketing capabilities.

If IT companies do not cite our report data when promoting, we will have little influence.

But what about the root cause?

What I feel is that the quality of our research reports is not enough, or even very poor, and is too watery. A lot of data is compiled by analysts after making a few phone calls to understand a little bit of the situation.

Of course, it is not certain how detailed and accurate the research reports of IDC and Gartner are. The key point is that they have strong brands and are recognized as authoritative by the industry.

My idea is not necessarily correct, but I feel that CPI Research has been ignoring the resource advantages of CPI Group.

We have the most unique and only nationwide structural resource advantage in the entire industry. Our strongest point lies in our understanding of IT channels and our close contact with regional IT channel merchants.

IT companies, as well as national distributors, now have an urgent need for information from regional channel merchants.

Last year, I received several calls from the channel directors of IT companies. They wanted to expand channels in a certain region, including prefecture-level channels. They didn't understand them, so they turned a blind eye and hoped that we could recommend partners.

This is the real market demand.

It has been nearly 10 years since CPI was founded. Until now, it has not established a relatively complete database of IT channel merchants. I think this is the task of your CPI Research. You must work hard and cooperate with local branches to establish a regional network as soon as possible.

IT merchants' basic database, and then regularly updates relevant information.

This information must be accurate and rich. From one item, you can know more detailed information, advantages, characteristics, agent products and brands, customer resources, etc. of a regional channel provider.

Having achieved this step, even IDC and Gartner cannot compare with us in this field.

In this field, CPI Research is the leader and can meet the needs of IT companies at any time and customize research reports.

There are also productized versions, where one report can be sold to several IT companies as industry research reports.

In addition, last year, we did a special issue on SMB and it was an immediate success. This year, it was independently operated as an independent project.

In the area of ​​SMB informatization, IT companies still have an urgent need for market and channel information, which is also the advantageous resource of our CPI local branches.

For SMB, CPI Research also needs to establish a basic information database.

To achieve these two points, your project will mainly focus on these two areas. No research company can produce a more solid and accurate research report than yours.

Therefore, CPI Research needs to focus on the resource advantages of CPI Group, and then work hard to strengthen its unique product line.

Weiqiang, you have a sales background and have worked in local branches for several years. You should know how to communicate and collaborate with local branches.

If you need me to come forward and coordinate with the group, just bring it up.

The premise is that you must have a detailed plan and steps to advance it. In the process of accumulation, you must also win orders and win the trust and reputation of customers..."

Zheng Weiqiang was a little excited: "Thank you, Mr. Gao, for pointing out the direction. I know what to do."

Gao Yang nodded: "Then work hard. Performance is achieved by working together as a team."

The next day, Gao Yang met with the heads of the advertising department of the national version and the SMB project respectively to communicate about this year's business promotion and other issues, encourage and cheer up, and give some directional suggestions of his own.

This is Gao Yang’s daily life since he became the vice president of the group this year...
Chapter completed!