Chapter 331 Did you steal food today?

On June 21st, the summer solstice, there were several mainstream newspapers in Beijing, outdoor billboards, electronic advertising screens, and bus station, bus, and elevator advertisements.

As well as Yiwang, Baidu homepage, mainstream websites, online forums, school network, etc.

There are also 51 Group’s own platforms, 51 City, 51 Renren, 51 Fortune, 51talk, 51 Mailbox (original foxmail)...

The advertisement for the game "51 Happy Farm", starring Liu Yifei, is all over the place.

The advertising theme is just one sentence:

"Did you steal food today?"

Then, there is an introduction to how to play the game "51 Happy Farm". It is a very simple and fun SNS web game suitable for all netizens to play.

The place to play games is the 51talk space and the 51renren personal homepage.

Every user who registers will receive 500 points and 51 coins.

The main channel of the game is the 51talk space. If 51renren users download and install 51talk, they can open up the 51renren and 51talk spaces and play the game in both circles of friends.

"51 Happy Farm" promises that this SNS fun game will be permanently free in the Chinese mainland market and will not sell any props.

In addition, every month, a game ranking list will be launched for all users across the country. The top 100 on the list will receive cash rewards from 51 Group.

Among them, the first place bonus is 1,800 yuan, the second place bonus is 1,200 yuan, and the third place bonus is 600 yuan.

The bonus for the 100th place will also be 10 yuan.

All bonuses are sent to the user's 51 mailbox in the form of mobile phone recharge keys.

To promote "51 Happy Farm", Gao Yang directly approved an advertising budget of 3 million yuan.

Wu Xi and his team had already developed this game in early June. Since then, it has been undergoing internal testing and developing overseas versions at the same time.

The commercial game "Kung Fu Panda" has also been approved.

Wu Xi has already contacted some small domestic game companies on behalf of 51 Group and plans to directly acquire one.

Nowadays, the popularity traffic of various platforms under 51 Group is already very good.

51.com’s Beijing main station, plus the Modu and Special Zone stations, have a total of more than 20 million registered users, and a DAU (daily active user) of about 4 million.

51 Renren has more than 40 million registered users and about 15 million DAU, which is a very high ratio.

51talk has more than 16 million registered users and about 6 million DAU.

51 email users, reaching 15 million.

51 Fortune.com, which has just been online for 20 days, has more than 3 million registered users and more than 1.5 million DAU...

During the internal testing period, Wu Xi judged that this simple and interesting SNS game would explode in popularity.

Sure enough, in just ten days from the launch of public beta on June 21st to July 1st, the number of users of this game has exceeded 10 million.

The new users added every day spread rapidly like a virus.

What followed was the registration of new users of 51talk, reaching a terrifying rate of 1 million new users every day.

51 Renren, 51 City, 51 Fortune, 51 Email...

These Internet platforms under the 51 Group have experienced varying degrees of surge in registered users.

On July 21st, 51 Group held a full-month press conference specifically for "51 Happy Farm". At this press conference, 51 Game Company CEO Wu Xi proudly introduced:

“What is the hot buzzword on the Internet right now?

That's right, it's the word "stealing food".

Some people say that in the past, when friends and colleagues met, they used to greet each other with, "Have you eaten?"

Now, this sentence has become 'Did you steal food today?'

On behalf of 51 Group, I am proud to announce that today, just one month after the launch of "51 Happy Farm", the number of users has exceeded 30 million.

At the same time, in the past month, 51talk has added 22 million new registered users, and the number of 51talk users will soon exceed 30 million.

This is a miracle, and it is also a miracle of Internet development created by 51 Group under its social-centered strategy, innovative development, and serving users as its core..."

At the press conference, the game ranking list for the first month of "51 Happy Farm" was also announced, and a call was made to the winner of the championship, a young girl named Liu.

The other party was at work and was also shocked by this sudden surprise: "What, I am the first monthly champion of Happy Farm. Do I really have 1,800 yuan in mobile phone recharge fees?"

The host smiled and said: "Yes, Miss Liu, the recharge password has been sent to your 51 email address. You can try it. We are at the 51 Group press conference. We will recharge together, and then please tell us whether

Success, okay?"

Two minutes later, the other party had an excited conversation: "I pressed the password and the recharge was successful. I really have 1,800 yuan. Thank you, thank you so much."

The host asked again: "Ms. Liu, can you tell me the secret of saving so many 51 coins by playing 51 Happy Farm?"

The other party chuckled: "I am one of the first users of 51talk and 51Renren. I have added a lot of friends. After 51 Happy Farm went online, I thought the gameplay was simple and interesting. The official also announced that there would be a game ranking list and bonuses would be given out.

I invited many friends to register, and then I helped them plant vegetables, water and fertilize them. Every night, I also set an alarm clock to get up in the middle of the night and steal their vegetables..."

The conversation between the host and the user who won the game spending championship was made public to the media reporters on site through a loudspeaker.

The reporters were all having fun. It was so crazy to play games to this extent.

This has also become an interesting subject for many reporters to write articles.

Next, the host announced that the game user rankings for the previous month will be announced before the 10th of each month. The next list will be announced in early September and will be the rankings for August.

Subsequently, Zhang Xiaolong and Wu Xi, on behalf of the 51 Group, accepted exclusive interviews with several media regarding the development of "51 Happy Farm" and 51talk.

"51 Happy Farm" has developed 30 million users in one month, and through the 51talk space, the number of new registered users of 51talk has increased by 22 million.

After online media first exposed the news, the entire Internet circle was alarmed.

Ding Lei called Gao Yang directly: "51talk added 22 million new users in one month. Is it true?"

Gao Yang said: "Of course it's true. It was mainly driven by the popularity of 51 Happy Farm."

Ding Lei was a little speechless: "You guys are really good at playing. Is this what you said at the beginning, 51talk's obscene development?"

Gao Yang said with a smile: "It's an accident. We created the 51 Happy Farm game. Our original intention was to provide users with a simple and interesting free SNS game. Unexpectedly, it became popular all of a sudden."

Ding Lei asked again: "This little game is so popular. If you sell props, you can make a lot of money. Why do you announce that it will be free forever?"

Gao Yang said: "Brother Lei, we are doing this to attract platform traffic, and also to prevent counterfeiting. Our overseas version has almost been developed, and we make money through overseas platforms."

Ding Lei suddenly realized: "This is a wonderful move. 51talk is developing so fast. Maybe Yi.com's POPO will really be sold to you in the future."

Gao Yang smiled and said: "Okay, Brother Lei, how about we talk?"

"Go away, if you can make 51talk reach 60 million users, then I will consider selling POPO to you." Ding Lei asked with a smile, "Gao Yang, are you free these days, let's get together with Lao Li?"

Gao Yang said: "I really don't have time these days. Let's do it in August. Then I will be the host."

After the news came out, Goose Factory, QQ and the game department also held an emergency meeting to discuss the growth rate of 51talk and the sudden popularity of "51 Happy Farm":

"51, an SNS game, is so popular because it is simple and interesting. It is a fool-like game."

"This game is very simple to develop, or we can imitate it and make one."

"It can't be done, or there's no point in doing it. We checked and found that they have registered game trademarks and patents related to farming. The key is that 51 Group announced that this game will be permanently free. We will make a copy. If we sell props or something,

Who wants to come and play?"

"51talk has grown to nearly 30 million users so quickly. Is it credible?"

"It is better to believe that something exists than something that does not exist. When we first negotiated the acquisition of 51Renren, we were unsuccessful. Perhaps we can consider negotiating again and package and acquire 51Renren, 51.com and 51talk as a whole, at a higher premium.

"

“In a short period of time, 51talk has developed a user base close to 10% of QQ. If it continues to develop, it may pose a challenge to QQ. I agree to negotiate for acquisition.

The design and creativity of these two projects, 51 Group Gaoren, 51 Tongcheng, and 51 Renren, all capture user needs.

The growth rate of 51 Group is too fast. These Internet projects under it are all platform-based. Just as Gao Yang, the president of 51 Group, declared, it is a social-centered model.

Moreover, there is a vague mutual support relationship between its various platforms, and it is easy to divert traffic. We must pay attention to this company..."
Chapter completed!