Chapter 337 The World of Antivirus Software

After the applause stopped, Zhang Xiaolong took the lead in speaking:

"The wool comes from the pigs. Mr. Gao's explanation of the Internet business logic is very insightful and vivid.

I agree with Mr. Gao's proposal to estimate free antivirus software. Everyone knows that I am one of the beneficiaries of free software.

Back then, I made a free email like foxmail myself. I didn’t have any business thinking in my mind, but I was used to standing in the perspective of programmers, thinking about how to develop users and how to reach the level of being an outlook, and then I felt awesome and had a sense of accomplishment.

Later, foxmail grew to a scale of 4 million users, and its commercial value increased greatly. Boda spent 12 million to acquire it.

Since I joined 51 Group, I have been witnessing the rapid development of our various project companies, and I am very moved.

51 Company has a good working atmosphere, and is very special among the startup Internet companies. It is unique because 51 Group has strong cash flow support and even closes the door to venture capital.

This is unimaginable in other early-stage Internet companies…”

After saying a few words to Gao Yang, Zhang Xiaolong turned back to antivirus software:

"I know a few friends in the antivirus software circle and have some understanding of this market.

Among domestic brands, Ruixing is the absolute boss and has a high status in the world. At its peak, its share in the stand-alone version market once exceeded 60%.

Later, there are everything from desktop-level antivirus software, personal firewalls, to small and medium-sized enterprises and large enterprises’ antivirus software and firewall products, and the product line is very complete.

Ruixing's antivirus software has also been sold to overseas markets such as Europe, America, Japan and Australia.

In 1998, a CIH virus appeared, which was very scary. The virus editing skills were very good and could destroy the BIOS chip of the motherboard. It would then occur on April 26 every year, and usually lurk in the system.

A few years ago, Ruixing made a lot of money by making anti-virus cards in his early years. Then he heard that he went to work in real estate and had a big fuss. Then he came to work on desktop anti-virus software. After several years, he did not improve.

After the CIH virus came out, everyone lined up to buy antivirus software, and Ruixing was soon resurrected with full blood.

At that time, Ruixing's antivirus software was sold at 260 yuan per unit in the terminal store, and the price it gave to the channel dealer was 20 yuan. If a Ruixing antivirus software was sold in the software store, it would earn 200 yuan, so it was naturally vigorously selling it to customers.

Ruixing's antivirus software became popular immediately, and soon, it raised the ex-factory price to about 80 yuan.

In the era before Ruixing, the market leader of antivirus software was actually Jiang Ming. The Jiang Ming KV series is very famous and does not need to be promoted at all.

Ruixing took advantage of the opportunity of CIH virus to develop, and then it was very good at doing channels and marketing, and soon surpassed Jiang Ming.

In 1999, Jingshan, who started out as a WPS and a tycoon, also started to make personal antivirus software. Jiang Ming was not interested in the dispute over the world because it was famous and had a big market enough, and lived a good life.

But Ruixing has always wanted to step on Jingshan Software, a new entrant. After several years of confrontation between the two companies, Ruixing has always had an absolute advantage, but failed to step on Jingshan.

In 2002, Jingshan launched a marketing campaign called "Blue Security Revolution" and piloted the drug bully who sold it for 50 yuan for 50 days, which was to fight a price war with Rexing.

With the help of this marketing activity, Jingshan rose up very quickly. The two founders within Ruixing had different ideas about how to deal with Jingshan's price war.

One wanted to follow up and lower the price to fight Jingshan, while the other was unwilling to do so, and ended up breaking up.

Wang Xin wanted to fight a price war, and Liu Xu was unwilling to fight a price war. Later, Liu Xu withdrew from Ruixing and founded the Oriental Defense Point Software Company, focusing on intercepting malware products.

Therefore, in the current antivirus software market in China, in addition to a few overseas brands, is Ruixing, Jiang Ming and Jingshan.

In the desktop-level antivirus software market, domestic brands have an absolute market share, which is basically a Three Kingdoms Killing pattern, and the focus is on the mutual gamble between Ruixing and Jingshan, which is very good.

I talk about these antivirus software things, and I want to introduce the basic background of the industry I understand.

Our 51 Group wants to enter this market and make free antivirus software. If you directly acquire a company, you can naturally choose Ruixing, Jiang Ming and Jingshan, which is just a very expensive one.

However, there is another option, which is to acquire the security point software founded by Liu Xu.

Liu Xu was unwilling to fight a price war with Jingshan at the beginning, and had a quarrel with his partner Wang Xin, and even had great conflicts.

The security point software is currently in a difficult period, but it is still because it has been fighting fiercely with Ruixing.

In December last year, the security point software was reported to maliciously spread the virus, causing several companies to be infected with the virus. This matter has been suing, and the security point software has been publicly calling for injustice, saying that it was a frame-up by its competitors.

The reality is that the security point software is very difficult. The company was once sealed off and employees were detained. There was no time to write programs or make products.

If we cooperate with Defense Point Software, we will have the lowest cost, and Liu Xu is actually a very powerful figure in technology. He is an expert from the Chinese Academy of Sciences and has participated in the 863 Project.

The last option is naturally to set up a project team and build an antivirus software company, but this solution will be slower..."

Jin Yang smiled and said, "I didn't expect that the antivirus software market will have such a strong smell."

Wu Bo smiled and said, "The world is bustling, all for profit, and all for profit."

Gao Yang asked: "What do you think of Brother Long's suggestion just now?"

He Guangwen said: "If we can cooperate with the security point software that Brother Long mentioned, it may be the best choice. We can obtain a technical team to quickly develop our own antivirus software, and the cost is also relatively low."

Fang Jian said: "I also agree to negotiate with the security point software first."

Following this, many other people thought they could try contacting the security point software first.

Gao Yang looked at Zhang Xiaolong: "Brother Long, the founder of this guardian point software, do you know the technical expert with a background in the Chinese Academy of Sciences you are talking about?"

Zhang Xiaolong said: "It's just that I know Liu Xu, but I don't know each other. I have friends who are familiar with him. I also listen to my friends about these things."

Gao Yang said again: "You just said that Liu Xu broke up with his partner because he didn't agree to a price war with Jingshan. Could he be interested in making free products?"

Zhang Xiaolong smiled and said, "Mr. Gao, I personally think that one time and another, the defense point software is currently very difficult, and Liu Xu may choose to cooperate with 51 Group.

In addition, the security point software was officially founded this year. Ruixing should have wanted to destroy the security point with one foot, which was completely at the point where enemies met.

I suggest that President Gao come forward in person and talk to Liu Xu.”

Gao Yang nodded: "Okay, if I can make an appointment with this expert, I can go and talk."

Zhang Xiaolong said: "I asked Liu Xu to meet you. I'll ask a friend to ask you. I guess there's no big problem..."
Chapter completed!