Chapter 341 Invest in Jingdong Mall

Before leaving, Shao Hanyun and Wu Ruohan exchanged business cards with Liu Dong.

At noon, Liu Dong received a call from Shao Hanyun, saying that he would arrange to be at the Beijing Club at 6 o'clock in the evening and Gaoyang invited Liu Dong to dinner.

Liu Dong naturally agreed, but after hanging up the phone, he was a little shocked. The famous Beijing Club is not a top club that ordinary people can run as members.

Boss Gao of 51 Group has an extraordinary background.

Next, throughout the afternoon, Liu Dong turned down other work and focused on preparing materials.

Jingdong Multimedia's e-commerce business experiment has been conducted for more than a year and has just improved. The problem is that it lacks funds and has a relatively slow development speed.

Liu Dong's plan is still difficult to implement now.

He has also tried hard to seek venture capital cooperation, but unfortunately no venture capital institution can favor it.

This year, only Ali is more dazzling in the company that operates e-commerce platforms. If Ali is a big company, then Jingdong Multimedia is now a small slag who doesn’t see any potential in the eyes of venture capital institutions.

No one can look at it, but Boss Gao, the Internet rookie 51 Group, became interested in Jingdong Multimedia because he read a soft article report.

Liu Dong is a person with lofty ambitions and ambitiousness. He instantly felt that Boss Gao’s vision was extraordinary. No wonder 51 Group has developed so fast, and it is already a miracle in the Internet circle.

Liu Dong was wearing a formal outfit and a laptop, and rushed to the Beijing Club 15 minutes in advance.

When he reported that he was invited by Gao Yang, chairman of 51 Group, the reception staff were extremely enthusiastic. Soon, Mr. He, who claimed to be the club's account director, came, and personally received warmly, and waited for Gao Yang and his party in the hall with Liu Dong.

Liu Dongdun understood that this boss Gao’s background is really extraordinary.

According to the agreed time, Gao Yang arrived 5 minutes in advance and only brought Shao Hanyun and Wu Ruohan with him.

After Gao Yang appeared, the respectful look on the club's account director He Cheng also shocked Liu Dong secretly.

After Shao Hanyun introduced Liu Dong to Gao Yang, Gao Yang shook hands enthusiastically with Liu Dong, and then He Cheng personally led the four people to the restaurant and private room.

The four of them sat down to have a meal. Liu Dong did his homework today. He naturally praised 51 Group and was very concerned about how 51 Group started step by step.

Gao Yang asked with a smile: "Mr. Liu, which year did you come from?"

Liu Dong said: "Mr. Gao, I came from February 1974, where are you?"

Gao Yang said: "I came from August 1974. Mr. Liu is half a year older than me. I should call you Brother Dong."

Liu Dong hurriedly said, "Mr. Gao, I really don't dare to be it. Just call me my name."

Gao Yang smiled and said, "I am a casual person. Mr. Ding from Yi.com and Mr. Li from Baidu. When we get along with each other, I call me Brother Lei and Brother Yan."

Liu Dong said in surprise: "Mr. Gao, Mr. Ding and Mr. Li are so in love?"

Gao Yang said: "All of them are friends in the same circle, with similar tempers. 51 Group has some cooperation with Yi.com and Baidu.

Speaking of which, Brother Dong, your experience has many similarities with me. I am also from a rural family, and I didn’t do well in the college entrance examination, so I only went to the junior college line. I chose to study for two years in technical secondary school, so I graduated early and started working to earn money.

After graduation, I worked as a civil servant in the township for two or three years. I had no background at home, so I simply applied for a job as a reporter. It was not until 1999 that I went to Beijing to work as an IT reporter, and my life changed a lot.

Then, I met my lover, and a group of friends from the media and IT circles. Later, I officially started my business in 2003. I was similar to you, Brother Dong, and I worked hard all the way.

In terms of Internet entrepreneurship, we have many common languages…”

Gao Yang forced a call to Brother Dong, and Liu Dong sighed:

"Mr. Gao, I started my business in 1998 with a counter rental in the computer city, five years earlier than you, but now it is far from your achievements in founding 51 Group.

51 Group is now a myth in the entire Internet circle…”

Gao Yang smiled and said, "How to say that 51 Group is developing relatively fast. It has luck and a group of like-minded friends do it together. In addition, my lover's family is very supportive of me."

After dinner, I sat down to have tea and formally talked about investment.

Liu Dong turned on his laptop and showed the development of Jingdong Multimedia and the corresponding medium- and long-term plans.

After Gao Yang looked closely, Liu Dong’s business direction at this stage is still mainly focused on the 3C product business.

Gao Yang asked with a smile: "Brother Dong, your business plan is still very clear. E-commerce for 3C products also has the hope of successful development. Jingdong Multimedia’s key shortcoming at this stage is funds. Do you need funds?"

Liu Dongdao: "Mr. Gao, if you have capital investment, I naturally want it. However, 51 Group is a social platform, so why is it interested in e-commerce?"

Gao Yang said: "The development prospects of e-commerce are very good. Ali has now initially increased its scale. It has made 1 billion sales last year, and it may be expected to double this year.

If you choose 3C products as a breakthrough, the direction is quite good, to market segments and differentiate.

51 Group’s strategy is to focus on social platforms and do the Internet’s general media direction. We are also optimistic about e-commerce and can participate through strategic investment.”

Liu Dongdao: "Thanks to President Gao for his support. How do you hope to invest in Jingdong Multimedia?"

Gao Yang said: "We invest in the form of venture capital and will not intervene in the specific operations of your company. Now, how much funds do Jingdong Multimedia need? After the funds are solved, how will it develop next?"

Liu Dong smiled and said, "Mr. Gao, it's very expensive to build an e-commerce platform, so the more funds it will be better. At this stage, if you have funds, I still think of a same-city e-commerce model like Beijing.

If you have enough funds, you can consider opening a company in Magic City and Yuezhou. With the capital, you can quickly build a scale with three first-tier cities."

Gao Yang thought about it and said, "Let's do this. According to Jingdong Multimedia's current assets and business scale, 51 Group invests you 30 million soft girl coins, which holds 60% or 55% of the shares. What do you think?"

Liu Dong was shocked when he heard this: "Mr. Gao, if there is 30 million yuan in funds, Jingdong can indeed quickly make the business scale. I am very confident, but this equity ratio..."

Gao Yang smiled and said, "Brother Dong, according to Jingdong's current operating conditions, we invested 30 million yuan, accounting for 60% of the equity ratio, which is only a small amount.

However, I have already said that 51 Group invests in Jingdong through venture capital, and has no intention of controlling or interfering with Jingdong's future development path. In terms of equity control, you don't have to worry at all. You can use the voting right to solve your dominance over this company.

We invest 30 million and can still invest in the future. Brother Dong, you personally own the equity, calculated as 70% or even 80% of the voting rights, there is no problem..."

Liu Dong pondered for a long time before replying: "Mr. Gao, I really need this 30 million yuan of funds, only 60% of the equity, it's really..."

Gao Yang said: "Well, then we will temporarily set a benchmark with 55% equity. Specifically, it will also be determined through due diligence by financial and third-party institutions.

On our side, Wu Ruohan is the company's financial director, she is also a certified public accountant, a master's degree in accounting from the University of Finance and Economics, and the specific connection of the investment agreement is her team led by her team.

With Jingdong's current operating scale and financial situation, we invested 30 million yuan. In principle, the equity ratio cannot be at least less than 51%.

In terms of voting rights, Brother Dong can boldly propose it, and we will try our best to respect your personal opinions.

51 Group invests in this project and your entrepreneurial team. What do you think?”

Liu Dong thought for a while and looked up and smiled: "Thank you for your support. If the company's control problem is solved through voting rights, the 51 Group's 30 million investment will be no less than 51%, which I personally do not object. Of course, this matter needs to be discussed with the company team before deciding."

Gao Yang smiled and said, "Okay, we will reach an intentional agreement verbally today. Let's go through the process next, and hope to have a happy cooperation."

Liu Dong looked sincere: "Thank you, Mr. Gao for your support..."
Chapter completed!