Chapter 370 Reorganizing the Business Department

On February 6, the ninth day of the first lunar month, all members of the 51 Group officially went to work.

In the morning, Gao Yang held an enlarged board meeting to discuss and announce several major events:

1: The 51 Weibo project has officially started operations. The CEO of the project company is Zhang Yue, the former vice president of the Beijing branch of CPI Group. The focus at the current stage is product research and development and internal testing, and the public beta is guaranteed to be launched in early or mid-March;

51 Weibo Information Technology Co., Ltd. has been registered. Baidu will invest 30 million in the next step. Yinet will invest 30 million in the POPO project to invest in 51 Weibo. The registered capital of 51 Weibo will be changed to 200 million, of which

51 Group holds 70% of the shares...

2: Fang Jian becomes CEO of 51 Group and is fully responsible for group-level management and operations. Chen Sen succeeds Fang Jian and becomes CEO of 51 Renren Company;

Three: After completing the transaction of Yinet POPO, the operation team of Yinet POPO will be merged into 51talk. The two projects must be integrated as soon as possible to divert the users of Yinet POPO into 51talk. The duration of POPO will be maintained for one year;

Four: 51pay will officially start research and development in late February and must complete research and development in the first half of the year. 51 Financial Technology Information Services Co., Ltd. will complete registration in February with a registered capital of 100 million;

Five: 51.com’s corporate management structure should consider major reorganization, and at the same time promote the completion of branch station establishment in 20 key cities across the country this year. 51.com’s management structure changes will be announced and implemented after full discussion;

Six: The human resource needs of each project company and 51 Research Institute will be formulated in February. Starting from March, the group's human resources department will organize campus recruitment tours at key universities across the country;

…

This enlarged board meeting lasted until noon and ended at noon.

At 2:30 in the afternoon, Gao Yang summoned Fang Jian, Jin Yang and the group's human resources director Lu Yanran for a small meeting to discuss the adjustment of the 51 city management structure.

Gao Yang said: "Jinyang may be under the greatest pressure on the entire group this year. On the one hand, 51.com must basically complete the national layout within this year and complete the comprehensive layout next year.

On the other hand, 51.com must also complete the adjustment of its internal management structure this year and adapt the new management structure to the next development needs.

The mid-term goal of 51.com is to achieve overseas listing around 2010, with Hong Kong stock listing being the first choice.

In order to achieve this goal, operations and cash flow must improve significantly.

At this stage, 51.com’s cash flow mainly comes from advertising in the real estate industry.

After the development of 51pay is completed, it can be fully promoted and applied on the group's various project platforms. Catering, job recruitment, intra-city e-commerce, online travel, and housekeeping services can all be independently calculated internally to explore development directions and business models.

My opinion is that 51.com will eventually develop into a group management structure for intra-city life applications, and each internal project will gradually grow into an independently operated profit center.

The existing organizational management structure cannot meet this development demand. After 51.com completes its nationwide deployment, the number of employees may reach three to four thousand, or even more.

The organizational and management structure adjustment of 51.com must be carried out simultaneously with regional expansion this year. The task is heavy and the pressure is great..."

Fang Jiandao: "Lao Gao, according to this short- and medium-term development goal of 51.com, I suggest that we consider a matrix management structure with business units as the core. Each business direction is reorganized into business units, and then a general manager of the business unit is established, and the business level is vertically organized.

management.

Then, internal service departments such as finance, human resources, and technology are staffed by the headquarters and integrated with the management of regional branches."

Jin Yang said: "I agree with the matrix management structure proposed by Lao Fang. It is also imperative for 51 City to reorganize its business division. Currently, the real estate business is the strongest, and other business directions are weak."

Lu Yanran said: "51.com has made such a major adjustment in its management structure, and the company's human resources needs for middle and senior positions are too great."

Gao Yang said: "Then let's show our courage and promote the regional leaders to the vice president of the company. The general manager of the business unit has the same rank as the vice president. These positions can have a starting salary of 300,000 yuan per year and are linked to performance appraisals.

51.com’s human resources needs include promoting capable employees within the company on the one hand, and open recruitment to the outside on the other.

During the expansion process of 51.com, it is necessary to prevent registered merchants from committing fraud or deceiving users. This must be strictly controlled. Once such a phenomenon occurs, it must be verified in time and banned if necessary.

In addition, you should also discuss with the technical department to determine whether 51.com needs to transform to the technical structure of SNS after the business direction is changed to the business unit management structure..."

Later, Gao Yang asked Shao Hanyun to call Jiaoyang Company CEO Wu Bo and Liu Yue, the vice president in charge of distribution.

Gao Yang said: "Teacher Wu, Liu Yue, I called you two here to discuss how to further coordinate the development of Solar Media and 51.com.

Now, Jiaoyang Company has established more than 30 regional companies in various regions across the country. Its main tasks are to conduct self-distribution and cooperate with regional exhibition activities.

I suggest that starting from this year, Jiaoyang Company will register a logistics express company based on these regional companies, recruit new employees, and start exploring intra-city express logistics services.

The existing distribution team will all be integrated into this logistics express company. With these employees as the backbone of the express company's team, they can explore the local business of contracting other express companies as agents.

When 51.com starts to develop intra-city business, it will need logistics and express delivery services, and Jiaoyang Company's express logistics company can successfully undertake it.

From a long-term perspective, we will no longer be engaged in solar media in the future, and the employees of Jiaoyang Company can be smoothly transferred to 51 City and other projects of the group..."

Liu Yuedao: "Mr. Gao, last year I was thinking about regional branches entering the express delivery industry. It's just that it's difficult to get an express delivery license."

Gao Yang said: "Let's build up the team of this express company first and expand the business scale.

Each regional company in Jiaoyang is responsible for delivering our solar energy magazine every week. They can contract express delivery services as agents, or they can cooperate with local urban media to undertake their newspaper delivery business.

The important thing is to have a business and be able to support a large number of employees.

Our business direction is intra-city express delivery. After we have a certain foundation, we can acquire a national express delivery company and solve the license issue."

Liu Yue's eyes lit up: "This is a good idea."

Gao Yang said: "So, the first thing is to do it. Get the business started first, and then consider the next step."

Wu Bo smiled and said: "Doing express delivery is a good direction, so I will leave this company to Liu Yue."

Gao Yang said: "Liu Yue, after the company is registered, your task, in addition to continuing to manage the distribution work of Jiaoyang Company, is to start the express delivery business.

You go to Mr. He and place an order with the research institute to develop an express logistics information management system for you. Start the information management first and then gradually improve it."

Liu Yue raised his head: "Mr. Gao, I promise to complete the task!"

After Liu Yue and Wu Bo left, Gao Yang continued to discuss with Fang Jian and Jin Yang the development of various business directions in 51.com.

Gao Yang told Fang Jian and Jin Yang one by one about the business models of Dianping, Zhaopin.com, Ctrip and even Meituan, Are You Hungry?

Fang Jian and Jin Yang's eyes soon brightened: "If these Internet business models can be implemented, then 51.com can achieve a very large scale in the future."

Gao Yang nodded: "Yes, as long as you plan well, take every step, and follow up on management, 51.com can definitely develop into an Internet giant..."
Chapter completed!