51 Weibo's product design, because Gao Yang had plug-ins in memory, at the beginning, he guided technicians such as He Guangwen to develop such a pan-media in terms of functional applications in memory, and also had strong social interactions.

Products of attributes.

51 Weibo has launched a public beta version, and users can not only send text up to 70 words, but also upload linked pictures, audio and video files.

Since the internal testing period, 51 Weibo still follows the celebrity traffic diversion route just like 51 Renren.com at the time.

The Chinese performing artists have tasted the sweetness of Internet communication influence on 51 Renren. Many of them have hundreds of thousands of Renren fans.

When 51 Weibo issued an invitation to the internal test to hundreds of performing artists across the country, almost every star cooperated very well.

Because 51 Weibo expects that this product with both social and media attributes has a high hope of exceeding 100 million users, or even reaching hundreds of millions of users.

The press conference on March 10 was the largest spending press conference in history of 51 Group.

The hard work fee for Liu Yifei, Zhang Liangying and Huang Xiaoming is 200,000 yuan each.

At 9:00 a.m. on March 10, 51 Weibo will be launched for public beta and user registration will be opened, but there were no advertising promotions before.

At noon, after the press conference, the various Internet platforms under 51 Group began to collectively promote 51 Weibo, Yi.com, CPI and Baidu, and also cooperated with publicity and promotion as planned.

On March 11, the image promotion advertisements on 51 Weibo began to appear in major media, including advertisements from TV stations, newspapers and websites.

According to Gao Yang's instructions, 51 Weibo's advertising campaign budgeted 1 million yuan and spent all of it in a week.

Starting from the afternoon of March 10, the strategic cooperation between 51NB and 51talk, the acquisition of Yiwang POPO, and 51 Group released the innovative platform product 51 Weibo, have all become hot news on the Internet.

51 Weibo also claimed at the press conference that the birth of 51 Weibo is of epoch-making significance for the innovative development of China's Internet.

Because this is the world's first microblog product, the product concept of microblog was proposed by 51 Group.

Regarding this statement, many netizens on the Internet once suspected that 51 Group was boasting about it.

In the following days, many senior Internet enthusiasts on online forums, including programmers who label themselves geeks, Internet research professionals, and global Internet industry development observers, spoke:

"51 Weibo is a very innovative local product in China, the only one in the world!"

"51 Weibo's product creativity is great. It has searched all well-known app stores around the world. Internet products without concepts like micro blog. There is no doubt that 51 Weibo is the only one in the world."

"51 Weibo, in product application design, has made China at the forefront of the world for the first time!"

"QQ is designed imitating ICQ, and it was renamed from QICQ to QQ due to copyright. Baidu's founding time was later than Google, browser, portal, online games, blog websites, video websites...

Since its inception, China Internet Application has been imitating and following the European and American markets led by the United States, because we are all behind in all aspects such as technology, talent, and application innovation.

The emergence of 51 Weibo has made the concept of Internet product design. Huaxia Internet companies have truly achieved innovative transcendence in the sense of the concept of Internet products, and are ahead of global Internet companies..."

"I have registered a 51 Weibo account. Believe me, this will be a popular or even popular product. The experience is great. I love it so much!"

"The 51 Series product is great. Since 51.com, I have become a user of the 51 Series. After that, 51 Renren, 51 Email (foxmail), 51 Talk, 51 Happy Farm, 51 Stock Bar, 51 Guard... Too many...

, they are all great, I have registered users.

Hehe, I am also the first batch of internal testing users of 51 Weibo, and I received a scarf given by 51 Weibo..."

"51 Group has a very smart architect. In three years, it has rapidly developed from 51.com to 51 Group.

All product projects launched are platform-based, which is also the strategic development layout of 51 Group, with social as the core and pan-media direction.

Now, the 51 Series has a city life platform, free email, IM software, game companies, financial platforms, network security platforms, and Weibo platforms...

The 51 Series has built a comprehensive product and project matrix, forming a system, and the products of each platform can attract and strengthen each other.

In China, you will definitely not be able to find another Internet company of the same type..."

"I love the 51 Series, now I can't live without the various application platforms of the 51 Series. I believe that the 51 Series will develop into a national or even global Internet giant in the future..."

"Gao Yang, the main founder of 51 Group, is an IT journalist. The information shows that he does not have a professional computer background. Is this the super vision of media people..."

"The founder of an Internet company does not have a professional computer background, which is very rare. Among the well-known Internet companies, Gao is the only one..."

A week after 51 Weibo was launched, the news about 51 Group was hotly hyped and was hotly discussed on online forums.

The registered users of 51 Weibo are growing rapidly every day with about 1 million.

On the image advertisement of 51 Weibo, there are a large number of performing celebrity accounts, industry celebrity accounts, and well-known institutions that have been announced.

On the homepage of 51 Weibo, the registered user scale is updated every day, and all users can see it.

On March 17, on the 7th day of 51 Weibo, at 9 a.m., the number of user registrations displayed on the homepage has exceeded 11 million.

51 Weibo officially announced: "Warm congratulations! At 0:38 on March 17, 2006, 51 Weibo gave birth to the 10 millionth registered user.

The user's account is 'xxx', and will receive a HP business laptop from 51 Weibo: Compaq nc4200.

51 Weibo here promises that in the future, every 5 million new registered users will be added to us, and we will randomly select one registered user through software prizes and give us a new mainstream high-end laptop in the market.

This lottery will be notarized by a notarization agency to ensure fairness and justice..."

The official lottery event of 51 Weibo was like adding fuel to the fire. On March 19, the registered users of 51 Weibo exceeded 15 million.

On March 20, 51 Weibo announced the results of the 15 million user lottery under its official account and released a notarized video of the lottery event site.

Another lucky user received a Compaq nc4200 business laptop.

On March 23, the number of registered users on 51 Weibo exceeded 20 million;

On March 27, the number of registered users exceeded 25 million;

On March 31, the registered users exceeded 30 million...

In just three weeks, the user scale of 51 Weibo exceeded 30 million, and 51 Weibo also won the lottery and gave away 5 laptops as promised.

51 Weibo quickly swept across the entire Internet world like a tornado.

This is an extremely rare scene since the birth of the Chinese Internet.

As 51 Weibo users quickly exceeded the scale of 30 million, it once again sparked heated discussions in the media. Several national official media such as CCTV, including TV stations, news agencies and newspapers, praised them in the form of making programs or posting comments.

51 Weibo has attracted the phenomenon of sought after innovation.

During this period, Gao Yang handed over all the media interviews to Fang Jian, and He Guangwen and Zhang Yue to deal with them.

51 Weibo’s contribution to 51 Group is huge.

By April 3, when 51 Weibo users exceeded 35 million, the total number of users of various platforms under 51 Group had exceeded 300 million.

Among them, 51talk quickly migrated POPO users, and with the addition of new registered users, the user scale exceeded 100 million for the first time.

At this point, Gao Yang felt completely at ease. 51 Group's project platform layout has been greatly successful and he is basically not afraid of any competitors.

During this period, Gao Yang has been concerned about stock investment and the research and development of Android companies, and the research and development process of 51pay, a third-party payment tool.

After 51pay is developed, 51 Group will enter the next stage of development and truly achieve catching up and rise in the Internet circle with many heroes...
Chapter completed!