The resources Tan Wei sent were naturally the best. Nan Xian never had to worry about this aspect, but this time, Tan Wei really gave her a big surprise.

Among the ten advertising invitations, there is one quite heavyweight - amandine's Chinese spokesperson.

As we all know, amandine, as one of the world's top luxury jewelry brands, not only has high requirements for product design, but is also picky in the choice of spokespersons.

So far, Amandine has never appointed any spokesperson in China, and even the queen is only a regional ambassador.

But now, this pie-in-the-sky opportunity fell on Nan Xian's head.

She was extremely surprised, but then she thought about it. Amandine cooperated with He's Group, and it was not unusual for the two parties to provide some "profit" exchange conditions to achieve mutual benefit.

Besides, he also holds shares in the company, so he and He can be considered a family in a sense.

However, this time, she really guessed wrong——

Amandine's tone is very high. To be honest, they used to only serve the royal family and really didn't pay much attention to the He Group. How could they take the initiative to give up the profits?

It’s just that when Nan Xian was wearing their pair of joint outdoor sneakers with padparadscha inlaid, she was photographed by passers-by and posted on the Internet. Now the views of those photos have exceeded 100 million, on the largest foreign social platform

Received over 100,000 likes.

What appears most often in the comment area is——

【This shoe is so beautiful! Can anyone tell me how to buy it?】

[This is the first time I have seen a design inlaid with gems on sneakers. It is very unique. I am willing to give it 9 points. I will deduct one point because it is not worn on my feet]

[This is a limited edition collaboration between Amandine and a Chinese brand. There is only one pair in the world. The gem inlaid on it is padparadscha worth more than 100,000 US dollars! 】

[Oh my god, no wonder it’s so beautiful, it’s Amandine’s Padparadscha!]

In just one day, amandine's global search volume and official website clicks soared by more than 300%.

Now, almost the whole world knows that Amandine’s padparadscha is not only stunningly beautiful, but can also be inlaid on shoes.

Compared with those diamonds inlaid in wedding shoes and banquet shoes, sneakers are decorated with such a rare "little thing", which makes them more casual and calm, as if they are no longer aloof, but become close and natural.

stand up.

Amandine's first cooperation with He's Group achieved great results even before marketing started.

The outdoor shoes of the same series have already been booked out before they are officially released. Customers called them and sent emails asking them to increase their quantity...

And it all started because of a few photos of Nan Xian wearing those shoes.

Amandine's marketing director keenly sensed Nan Xian's extraordinary influence, or what was called "the ability to bring goods" more than ten years later, and immediately reported the situation to his superiors in detail.

Amandine's French headquarters held a special meeting for this purpose. More than half of the members believed that Nan Xian's influence was beyond their imagination, and it had such a strong effect without deliberate marketing. It was better to take advantage of this opportunity and ride the wind.

, inviting her as a spokesperson to further expand amandine’s influence in China.
Chapter completed!