Time flies, and a week passes in a flash.

Honor Electric's week-long publicity campaign finally came to an end.

However, the effect of this publicity is also very obvious. Not to mention everything, at least most people know the brand Honor Electric.

Wang Fangyu once arranged for a special investigation and randomly asked thousands of people on the street, at least more than 800 people knew about the Honor Electric brand, and the proportion was already very high. Nowadays, there are fewer channels for people to receive information, otherwise how could they have such a strong publicity effect?

However, although such large-scale advertising has ended, Honor Electric's advertising on the TV platform will not stop, and four popular stars, Xu Guanjie, Zheng Shaoqiu, Zhao Yazhi and Michelle, were invited as spokespersons to shoot advertisements for the entire series of products.

Therefore, Honor Electric's products will still appear in front of the public from time to time. The main purpose of Honor Electric this year is to build its brand awareness.

In fact, not only that, under Lei Yunrong's arrangement, if the scenes of the movies produced by Xinyi City are suitable, Honor Electric's products will also appear frequently.

Now no one in Xiangjiang has thought of using movies to promote advertising, but if you encounter a big movie, such promotional effect is much better than ordinary advertising.

This is because of this method. Otherwise, when Daheng Shao still has wrinkles, he will definitely sigh that New Art City has many tricks and then follow up decisively. With these two people who have been immersed in the film industry for decades, it must be seen that this is a very good channel for generating income.

Early in the morning of November 8th, Wang Fangyu came to Lei Yunrong's office with a little joy to report on his work.

"Lei Sheng, it's early!"

"You will know that there must be something good, just talk about it."

“Is it so obvious?”

"Your face is almost smiling like a chrysanthemum. You can see that even a person with 800 degrees of myopia without wearing glasses."

Wang Fangyu touched his cheek and said with a smile:

"There is no way, people feel refreshed when they are happy. If I tell Lei Sheng you the achievements made by Honor Electric last week, you will definitely be very happy."

"Oh, depending on your tone, the promotion result is very good?"

"It's not just good, it should be said to be very good. Last week, our 18 stores in Hong Kong had a total turnover of more than 17.8 million Hong Kong dollars, and almost all the stores exceeded one million Hong Kong dollars."

"So high?" Lei Yunrong asked in surprise.

"Yes, it's that high! I was also surprised when I got this data at first. Later, I asked the finance department to calculate it repeatedly three times, and it was still the same number, so I came here to report it early in the morning."

"It seems that we have underestimated the consumption capacity of Xiangjiang citizens."

"Yes, with the continuous rapid growth of Xiangjiang's economy in recent years, many people have saved some money. In addition, our Honor Electric's products are very attractive in this event, which has also stimulated their desire to consume."

"Okay, those manufacturers probably can't sit still now."

"Yes, many brands have started to lower their prices, but in order to demonstrate their brand value, the price is still higher than us."

"This is normal, but now it seems that the price is what everyone cares about the most."

"But there are still quite a few people who value brands more, just because they think foreign brands are better and more classy."

"It doesn't matter. Don't we have the RCA brand? There is always one for these people."

"Lei Sheng, the brand of rca is not as well-known as Sony Panasonic in Asia, and may be affected by previous pollution incidents and the brand Honor, rca has a very low market share."

"What do you think?"

"I think in Asia, we focus on the brand Honor, while in America and Europe, we focus on the brand RCA. When the time is right, we will slowly penetrate into other regions."

"Okay, please discuss this issue with Bulaid and see what he said. If you all think this is better, then follow this strategy.

"Okay Lei Sheng."

"There is another point. Although our brand is not as well-known as those brands, our after-sales service must be in place. Can our Honor Electric brand be recognized by the public? After-sales work can play at least half of the role."

"Lei Sheng, don't worry, you have emphasized this matter before. We have now established a dedicated after-sales team. Not only will customers deliver the goods to their door after buying them, but the air conditioner is also installed for free. If there is any place that is not running smoothly after use, it will be repaired for free within one year."

"Very good. Nowadays, those brands are very cold. In the past, because we had no choice, now with Honor Electric, we must let customers feel the sincerity of our manufacturer. I believe that through our thoughtful service, we can definitely slowly squeeze a brand out of Xiangjiang."

"Lei Sheng, we have roughly calculated that doing so will increase a large part of the expenses."

“Will it lead to losses?”

"This won't be, it's just that the profit will be much lower."

"Then don't have to worry about it. This part of the expense cannot be saved. Besides, you don't have to be responsible to the shareholders. You just need to be responsible to me. We can earn back ten or a hundred times the amount of money we spend now."

"I understand Lei Sheng."

"By the way, do you have any plans for the market over Wanwan?"

"I have arranged for someone to choose a location in Taipei. I plan to open 24 Honor hypermarkets to strive to open before the New Year. Taking advantage of the peak period of consumption during the Spring Festival, not only will we build our reputation as Honor Electric in Wanwan, but we will also sell more goods."

"You just need to have this plan. Xiangjiang Aomen and Wanwan are the markets we must win. By the way, in addition to our own channels, what is the shipment volume of dealer channels?"

"This has not been counted yet, I'll calculate it later."

"No hurry, forget it if there is no statistics, let's talk about it until the end of the month."

The two chatted for a while, and Wang Fangyu also said goodbye and left.

Lei Yunrong was also very happy with the good news brought by Wang Fangyu.

This shows that Lei Yunrong's huge investment in the home appliance industry has begun to pay off.

In Asia, especially East Asia and Southeast Asia, the home appliance industry is still a blue ocean, and the huge market in the north is about to open. With the current layout of Honor Electric, Lei Yunrong believes that Honor Electric will definitely have the opportunity to become the Fortune 500 in the world.

Just as Lei Yunrong was imagining the future, the people below suddenly came to report that Lu Yujuan had returned from a business trip, and Lei Yunrong immediately called her in.

Looking at Lu Yujuan and Lei Yunrong looked tired and asked with concern:

"Yujuan, do you want to go back first and take a rest?"

"No, it's also during the day, I have to make the jet lag, and I can hold on."

"All right."

After Lu Yujuan attended Lei Yunrong's wedding, she began to purchase the broadcast rights of famous cartoons in Xiangjiang. It would be harder to fly back and forth in Amerika and Europe.

Lei Yunrong went to make a cup of coffee for Lu Yujuan himself and said:

"Yujuan, what's the result this time?"

"It's not bad. Most of the more well-known animations on the market have been bought."

"Okay, DreamWorks TV is finally complete now."

“How much did it cost in total?”

"More than eight million US dollars, equivalent to nearly 50 million Hong Kong dollars."

"It's really not cheap, it's all higher than the price of a TV station."

"The main reason is that there are a large number of them. In addition to those well-known ones, the others were also bought in packages. It's okay for one book to come. Amerika has already had a more mature model, which is difficult to bargain. And most importantly, these playback copyrights are exclusive to Xiangjiang."

"Just buy it back, anyway, this is a one-time investment, so you still have to spend the money you should spend."

However, Lu Yujuan said hesitantly:

"Lei Sheng, I actually don't think we need to spend so much money to buy the playback rights of these animations. We just used them to release them, and they didn't know."

When Lei Yunrong heard Lu Yujuan's words, he asked with a smile:

"You mean direct pirated version?"

"Yes, both TV stations from Wireless and Li do this anyway."

"They do this but we can't do this. We are doing content. Wouldn't we be very angry when we see other companies pirated our products and creativity? Many companies with creative products are killed by pirated products, so we must first respect the authentic version."

"In addition, people may not know or have no energy to pursue us now, but it does not mean that they will not pursue us in the future. Instead of losing their reputation at that time, it is better to remove this hidden danger now."

What we may be more familiar with in history is that global record giants such as Warner, Universal, and EDA jointly sued TVB, suing it for illegally using their songs as interludes without obtaining its own authorization.

In fact, in addition to this lawsuit, some animation companies also sued wireless for illegal broadcasting of their animation works, but because these animation companies have little influence, few people know about this.

"Finally, now that we have obtained the exclusive broadcast rights of these animations in Hong Kong, then if these two TV stations dare to broadcast these animations again in the future, we can sue them."

In fact, Lu Yujuan still felt that there was no need to spend so much money to buy these copyrights. Even if they pursued them, they would have to pay some money. And even if they had to sue, there was no need to worry in Xiangjiang, even if they were dragged, they could be exhausted.

However, Lu Yujuan thought this trick was very useful when Lei Yunrong said the last time. The TVB and Li did not have the ability to produce animations at all. They cut off their piracy channels, so they had almost nothing to play.

"Lei Sheng, then will we buy all the new animation copyrights that are emerging at that time?"

"No, we will only buy the more popular ones. I hope we can achieve self-sufficiency in the future."

"It may be difficult for us to achieve self-sufficiency. Before I went on a business trip, I went to Kowloon Comics to learn about it. At present, there are only more than 50 artists we recruited from Wanwan."

"But cartoon production is a very savvy and time-consuming thing. Even if the number of people doubles, it may not meet our playback needs. After all, we need to play for a long time every day."

Lei Yunrong replied with a smile:

"I know this, and I don't mean that they can achieve this goal immediately. Now and for some time in the future, we need to focus on self-made purchases."

"Besides, don't forget that we are not doing this animation to support the TV station, but to promote our products."

"As for talent issues, there are few professional talents in Xiangjiang and Wanwan, but there are many in the mainland."

"Can they work in Xiangjiang now?"

"Maybe not possible now, but maybe it will be fine in the future."

"What if it doesn't work in the future?"

"Then we train ourselves, or buy an animation production company, there is always a way."
To be continued...