Because of its unique geographical location and historical reasons, Xiangjiang has become one of the world's financial centers. It is also such a small place that publishes hundreds of newspapers of all sizes.

Newspapers in Hong Kong began to appear in the 1850s. After more than a hundred years of development, Chinese-language newspapers now occupy the mainstream in Hong Kong.

Among them, Oriental Daily, Sing Tao Daily and Ming Pao have the highest sales volume.

Oriental Daily was the latest to be established, but it developed the fastest. With its largest news gathering and editing team in Hong Kong and some side news, in less than five years, Oriental Daily ranked second in sales, and later even in

The Xiangjiang River is like a horse.

We won’t discuss the identity of its founder, but his ability is indeed impressive.

Sing Tao Daily is the oldest newspaper among the three, and has the deepest roots in Southeast Asia and America.

As for Ming Pao, it was run by Hong Kong martial arts master Jin Yong. It was favored by Hong Kong literati due to the serialization of his martial arts novels and subsequent objective and fair reporting.

Lei Yunrong didn't need to think about these three newspapers. They wouldn't sell them if they gave them money, so Lei Yunrong had no choice but to look away from these three newspapers.

In addition to these three, there are also many newspapers with deep foundations and good sales, but excluding some newspapers with strong political overtones, there are not many choices.

In the end, Lei Yunrong focused on two newspapers, Xiangjiang Daily and Tiantian Daily.

Lei Yunrong felt the need to take down Xiangjiang Daily just because of its name. A daily named after a local name looks more impressive and gives people a sense of trust.

Xiangjiang Daily also had a glorious history before.

Heung Kong Daily was founded in 1932. It is the earliest Chinese commercial newspaper in Hong Kong. It was established 6 years earlier than the current Sing Tao Daily, 27 years earlier than Ming Pao, and 37 years earlier than Oriental Daily. It has been established since 1974.

42 years of history.

But this long-standing Chinese newspaper was originally founded by James Edward, a ghost guy who never sets on the sun.

When the People's Liberation Army invaded China in 1937, Heung Kong Daily was the first to report on the brutal crimes of rape and plunder committed by the Japanese army. At that time, the sales of "Heung Kong Daily" reached a terrifying 200,000 copies, and in 1940 it became the number one newspaper in Hong Kong.

throne.

But the good times did not last long. After the Pacific War broke out, the Japanese army occupied Hong Kong.

Xiangjiang Daily also became a thorn in the side of the Japanese army, so Xiangjiang Daily was taken over.

James Edward, a ghost guy, also showed his nature as a man who never sets on the sun. Before the war broke out, he had already fled Xiangjiang and returned to his homeland, abandoning Xiangjiang Daily.

This also ushered in the darkest period for Xiangjiang Daily.

If the Japanese army directly shut down Xiangjiang Daily, at least everyone would still remember the feats of Xiangjiang Daily. However, the Japanese army used it as its own mouthpiece, touting it and promoting the ***** circle.

During that time, relying on the Japanese army's occupation of other areas, Heung Kong Daily had its own printing plant. When the Japanese army withdrew from Hong Kong, Heung Kong Daily had become the largest newspaper and printing plant in Hong Kong.

Many newspapers in Xiangjiang were handed over to the printing house of Xiangjiang Daily for printing, and James Edward once again showed his nature of never setting the sun and rushed from the mainland to take over the assets of Xiangjiang Daily.

The general public is forgetful, so within a few years everyone forgot that Heung Kong Daily was the first newspaper to report on a crime.

The public is also vindictive, because the people of Xiangjiang hated the Xiangjiang Daily for its praise of Ben during the Japanese occupation. Even if he had previously reported on the crimes of the Japanese army, it was of no avail.

Therefore, even if Edward the Ghost spends a lot of energy, it will have no effect. The sales volume of Xiangjiang Daily just cannot increase.

This made Edward a little frustrated, and because he was getting older and wanted to return to his roots, he sold Xiangjiang Daily to Chinese Lin Yongjia.

Infused with Chinese genes, Xiangjiang Daily also began to come back to life.

When Lam Yongjia took over the Heung Kong Daily, he carried out large-scale reforms. He not only published an apology to the people of Hong Kong, but also reformed its layout and added some fashionable and romantic elements that were popular at the time.

The sales volume of Xiangjiang Daily has increased significantly. In 1955, it became the top three newspapers in Xiangjiang. Before Lin Yongjia's death, sales channels had been laid out all over Southeast Asia.

But success is also a failure, failure is also a failure.

After Lin Yongjia passed away, he passed the Xiangjiang Daily News to his son, who had a huge gambling addiction at a young age.

In just one year, Xiangjiang Daily was sold without any important assets, and only 5 printing factory machines were sold, and it also owed a large amount of gambling debts.

In the end, a Chinese man studying in the United States paid for the takeover of Xiangjiang Daily.

In Xiangjiang at that time, the status of literati was very high, not only writers, but also intellectuals who ran newspapers.

In order to quickly integrate into the upper class of Hong Kong society and expand contacts, this Chinese in the United States injected a lot of funds into the Xiangjiang Daily. Not only did he purchase printing machines on a large scale, he also published Hong Kong's first fashion magazine.

However, it is not always possible to realize the dream. After investing a huge amount of money, it has taken too long, and the rise of Ming Pao, Sing Tao Daily, Oriental Daily and other three major newspapers has impacted it. Xiangjiang Daily has always been

It is in a tepid state, and its sales have been hovering at tenth place.

Xiangjiang Daily also meets Lei Yunrong's requirements. It has a history and sales are not too bad. The most important thing is that the owner of Xiangjiang Daily is also willing to sell.

The stock market crash has indeed affected many people, and it has also given Lei Yunrong a lot of opportunities. Now the owner of Xiangjiang Daily is also short of funds due to the stock market crash. In addition, it has not met his expectations after operating for so long, so he is ready to withdraw some funds.

Another newspaper that moved Lei Yunrong a little was Tiantian Daily.

Tiantian Daily does not have as long a history as Xiangjiang Daily. It was founded in 1960 by the Webster family of Xiangjiang Ertian Pharmaceutical Company.

After more than ten years of development, Tiantian Daily has gradually become one of the top ten newspapers in Hong Kong. Historically, Tiantian Daily reached its peak in the 1980s and 1990s, and was once among the top five major newspapers in Hong Kong.

However, Tiantian Daily has experienced a lot of ups and downs. It has changed hands several times in history, and finally announced its suspension at the turn of the millennium.

In fact, Tiantian Daily is not for sale to the Webster family. The original intention of starting the newspaper was actually to promote the products of its own pharmaceutical company. Now Ertian Daily has gained a good reputation in Hong Kong, so there is no hesitation about whether to sell Tiantian Daily. As long as

Just the price is right.

Historically, the Webster family sold 75% of the shares of Tiantian Daily to the Miaoli Group in 1977 for 1.65 million.

Therefore, when Lei Yunrong sent someone to buy Tiantian Daily, the Wei family did not set up too many obstacles.

With both parties interested, the acquisition negotiations went quickly, and the acquisition agreement was reached in just three days.

Lei Yunrong acquired all shares of Tiantian Daily for two million.

The Xiangjiang Daily was also progressing smoothly, and good news soon came.

Now the boss of Xiangjiang Daily is more anxious than Lei Yunrong, so the transaction went smoothly.

Because Heung Kong Daily also has a printing plant of more than 10,000 square feet in Kwun Tong, it is more expensive. Lei Yunrong spent nearly 4 million to buy Heung Kong Daily.

At this point, Lei Yunrong has acquired two newspapers that are among the top ten in sales in Xiangjiang.

But in order to transform this newspaper owner's identity into social influence, these two newspapers must be carefully managed.

Either you have to have sales like Oriental Daily, or you have to have strong credibility like Mingpao.

Regarding these two newspapers, Lei Yunrong also has his own ideas, and the emphasis must be different.

Lei Yunrong felt that Xiangjiang Daily should not live up to its awesome name, so Lei Yunrong wanted to position it as a more serious current affairs and economics newspaper.

This kind of positioning is certainly not friendly to the general public, and its main target audience is high-end people.

It will definitely be difficult at the beginning, and sales will even fluctuate, but Lei Yunrong is also patient. As long as he persists, and Lei Yunrong’s prediction of some major events in the future, he can definitely help Xiangjiang Daily become an influential newspaper.

's broadsheet.

As for Tiantian Daily, it is positioned as a newspaper for the general public, mainly to increase sales. You can throw in some entertainment content such as celebrity gossip, wealthy family gossip, hot news, horse racing and so on.

Historically, Tiantian Daily was positioned in this way, so it instantly stood out in the 1980s and became one of the top five newspapers in terms of sales.

And there are successful examples of this. Oriental Daily relies on this kind of news and its huge editorial team to make Oriental Daily the most successful newspaper in Hong Kong.

Regarding newspapers, to be honest Lei Yunrong is a layman.

In the last life, newspapers were already the afterglow of the setting sun. Apart from government agencies and some large enterprises, newspapers were already far away from ordinary people.

Therefore, for the helm of Heung Kong Daily, Lei Yunrong must be recruited from outside. The original management was indeed a bit useless.

As for the most outstanding current affairs newspaper in Hong Kong, it is the South China Morning Post. This is an English-language newspaper that has huge influence not only in Hong Kong, but also in Asia.

Through the relationship between Mr. Hu Yingxiang and Mr. Hu, Lei Yunrong invited Pang Yidian, an alumnus of Princeton University who was three years behind him and currently works at the South China Morning Post as deputy editor-in-chief, to serve as the editor-in-chief of Xiangjiang Daily.

In fact, from the South China Morning Post to the less-reputable Heung Kong Daily, my career seems to be going downhill.

However, Pang Yidian's journey at the South China Morning Post has almost come to an end. For a British-funded company, especially a media company, it is difficult for a Chinese to be the top leader.

Coupled with Lei Yunrong's generous salary and his own desire to create a newspaper comparable to the South China Morning Post, he readily accepted Lei Yunrong's invitation.

Lei Yunrong is very relieved to have someone who has worked in the media industry for ten or twenty years at the helm.

As for Tiantian Daily, Lei Yunrong thinks they are doing very well. Under the current management, Tiantian Daily is also thriving.

Lei Yunrong went to Tiantian Daily specifically to appease people's hearts, and then emphasized the positioning of Tiantian Daily with the editor-in-chief Yan Bingkun.

Unexpectedly, this coincided with Yan Bingkun's idea, so Lei Yunrong didn't have to worry too much. It seemed that the glory of Tiantian Daily was created by his hands.

After finishing the newspaper matters, the time has come to August 5th.

All Oriental Cinemas have been renovated and their signboards have been renovated, and the first movie in New Art City will be released the day after tomorrow.
Chapter completed!