Chapter 96 Arcade Profits
After Huang Zixing and He Guoyuan left, Lu Yujuan came over not long after.
"Mr. Lei, the international patents for the Rubik's Cube have been issued."
"Really? It's been a long time, maybe two or three months."
"Yes, there is no way around it. Applying for an international patent is so troublesome."
"Can our toy factory start production immediately?"
"Not yet. There are still some OEM orders that have not been completed. However, this issue has been considered before, so it will be completed this month, and the production of Rubik's cubes can begin next month."
"Okay, then you should also think about the Rubik's Cube's marketing plan during this period, and at the same time start to slowly modify the production line."
"Okay Lei Sheng."
"By the way, how is that Xiong Linhai doing?"
"He performed very well. Not only did he bring the two factories together, there was no turmoil among the employees. Now he is managing almost everything in the toy factory."
"In that case, let him officially serve as the director of the toy factory and raise his salary to the corresponding level. At the same time, let him participate in the publicity and planning of the Rubik's Cube. He has rich experience in the industry and can provide more
Professional advice.”
"Okay, I'll inform him later."
"Mr. Lu, we have made so many preparations in the early stage and invested millions and nearly ten million in funds. Don't miss out on the final promotion. I don't want the old-fashioned method now. I need you to think about it based on the characteristics of the Rubik's Cube.
Some novel publicity methods.”
Seeing Lei Yunrong being so solemn, Lu Yujuan also said seriously:
"Don't worry Lei Sheng, I will definitely come up with a plan that satisfies you."
"Okay, then I'll wait and see!"
After Lu Yujuan left, Lei Yunrong felt quite happy. Such happy things really came one after another.
In this case, Lei Yunrong arranged for someone to call Wang Fangyu to find out how many arcade machines were sold during this period. There is nothing more satisfying than knowing how much money he made.
Seeing Wang Fangyu coming over in a bit of a hurry, Lei Yunrong smiled and said:
"Fang Yu, take a seat first. Actually, I have nothing to do. I just want to ask you about how the sales of our Xiangjiang cube arcade machines are going?"
Seeing that Lei Yunrong was asking about this matter, Wang Fangyu also relaxed. He kept this data in mind all the time. He thought Lei Yunrong was asking him to deal with other things like last time.
"Lei Sheng, at first, Southeast Asia ordered a total of 15,000 Xiangjiang Cube arcade machines. Later, they added an additional 10,000 units and all have been delivered. However, in the last month, these dealers have successively ordered
A total of nearly 8,000 units have been ordered.”
"That is to say, Southeast Asia has already ordered 33,000 arcade machines, and most of the final additions have been delivered."
"As for the Wanwan side, Li Sheng placed an order for 5,000 arcade machines, but over there in Maple Leaf Country, they have installed 12,000 arcade machines."
Hearing this, Lei Yunrong was confused and asked: "Did Maple Leaf Kingdom just sell so much?"
"Yes, maybe Lisheng's channels in Maple Leaf Country haven't been fully opened yet, and it's also because the population there is relatively small. After all, arcade machines are not cheap."
"Okay, now that we have decided to hand over the markets of Wanwan and Maple Leaf Country to Lijia, we can't go back on our word. I believe that their channels will gradually be improved."
Lei Yunrong had some expectations about the Li family's channels in Maple Leaf Kingdom, but he was patient. After all, the Li family was one of his own.
"Then Hong Kong and Olympics sold about 5,000 units one after another."
"This is not bad. It is already very good to be able to sell 5,000 units in the Hong Kong and Olympic areas. Are there any pirated copies of Xiangjiang Cube now?"
"Nothing found yet."
"It seems that our preventive measures are still very useful, but we cannot relax. Fang Yu, you must always pay attention to the piracy situation in the market."
"Okay Lei Sheng."
"Then keep talking."
"In addition to these areas, Ippon Taito Co., Ltd. initially ordered 8,000 units, and then added 5,000 units. After they learned that Sega had begun cooperating with us, they ordered another 20,000 arcade machines."
"These alone are pushing back, and when there are competitors, they move faster than anyone else. What about Ito Trading Company?"
"They are much inferior. Even if there is a market in South Korea, they have only ordered a total of 12,000 units."
"Don't worry about this. Ito Trading Co., Ltd. still has a wide range of channels in other aspects. This time we were able to purchase the motherboard production line in Yiben thanks to Ito Trading Co., Ltd.'s help. Just maintain this relationship."
"I understand Lei Sheng."
"What about Sega?"
"They were more generous. After they first ordered 10,000 arcade machines for distribution in America, they immediately caused a craze. Later, they placed an order for 50,000 more."
Lei Yunrong couldn't help laughing when he heard this number:
"We also have to look at the United States, which is indeed the world's largest market."
"Yes, I think these 60,000 units will definitely not be able to fill the market of America. There should be follow-up orders in the future."
"Thanks to Atari for not only developing the arcade market, but now also developing home game consoles. Otherwise, we would definitely face pressure from Atari."
After speaking, Lei Yunrong asked again:
"Since Sega can order so many arcade machines, Taito Co., Ltd. should not only order this few, right?"
"I don't know if Sega and Taitung have reached an agreement this time. Taitung has been running a market and has not gone to America to grab food. So now Sega is handling the market in America."
"It seems like that's it. I didn't expect these people to be quite stupid."
"Lei Sheng, I don't think we can let Sega become our distributor in America. After all, the market is too big, and it would be too risky for us to leave it to Sega alone."
"Then what do you think?"
Wang Fangyu paused and said:
"Leisheng, do you think we can ask Atari to help us sell arcade machines?"
"Atari? Although they focus on home game consoles, they also sell arcade machines. Are they willing to sell our arcade products as an agent?"
"I think it is precisely because they have adjusted their focus that this is possible. Atari must have noticed the popularity of Xiangjiang Cube now, and they will not refuse if there is money to be made."
"Okay, when the time comes, you can take the initiative to contact Atari and see what they say, but our price cannot be lowered. This will affect the whole body. After all, contacting Atari is just a precaution.
It’s not necessary.”
"Okay Lei Sheng."
"Does the production capacity have enough capacity now?"
"It's okay. We are currently working hard to produce orders from Taitung and Sega."
"It's okay to arrange it, but we still have to ensure our quality. Although we are an exclusive business now, we want to build a brand, and we must pay close attention to quality."
"Don't worry Lei Sheng. I have communicated with Mr. Hu. They have set up a special quality inspection department, and our management will also conduct random inspections from time to time. If the defective product rate exceeds a certain rate, we will directly fine the relevant responsible person." Human.”
"Okay, just pay attention to it."
"Leisheng, in fact, Hutchison Whampoa also contacted us not long ago and wants to order our arcade machines."
"Do they still want to sell to Europe?"
"That's right."
"I thought they were on the list. HSBC has lost sight of the meager profits!"
"It took them so long to contact us because it actually has something to do with HSBC."
Hearing this, Lei Yunrong was a little surprised. Shen Bi was not so narrow-minded. He just had Standard Chartered Bank as a partner.
“Did HSBC veto Hutchison Whampoa’s cooperation with us?”
"That doesn't mean that HSBC will not interfere with the specific operations of Hutchison Whampoa."
"What's that for?"
"Does Lei Sheng still remember the rumors about Jardine Matheson's acquisition of Wheelock not long ago?"
"This matter has made a big fuss in Xiangjiang. Of course I have heard of it. Is it related to this matter?"
In September, John Madden, chairman of Wheelock's board of directors, suddenly officially announced that he had invited Jardine Matheson and Land to propose a full acquisition of Wheelock, which was currently underperforming, by the end of October.
As soon as the news came out, it immediately caused a sensation throughout Hong Kong.
According to media analysis, if Jardine successfully acquires Wheelock, its strength will 100% exceed that of HSBC.
This is something that HSBC cannot tolerate, and Jardine Matheson, Land and Wharf have taken practical actions to express their positions and announced that they will raise funds through rights issues, which makes HSBC even more angry.
“What does this matter have to do with Hutchison Whampoa?”
"Weili received instructions from HSBC that Hutchison Whampoa must also participate in the competition against Wheelock, and Jardine must not be allowed to succeed."
"No way, doesn't HSBC have something in mind? Although Hutchison Whampoa is known as the second largest foreign bank, it has just emerged from the quagmire. How can it have the strength to compete with Jardine Matheson?"
"HSBC doesn't expect Hutchison Whampoa to be able to compete with Jardine Matheson at all. In fact, they just want Hutchison Whampoa to be a troublemaker and cause Jardine Matheson's acquisition of Wheelock to fail. This is their purpose."
"So Wei Li has been busy dealing with this matter before, so he didn't care about the arcade."
"It seems that at this time, Weili must be full of dissatisfaction with HSBC, right?"
"I don't know about this, but they recently placed an order for 20,000 arcade machines for us."
Lei Yunrong smiled and said: "No matter what Hutchison Whampoa does, once it places an order, we will take it, but everything must be in accordance with the procedures."
"Okay Lei Sheng."
"So, our arcade machines have completed production and received orders for 160,000 units?"
"Yes Lei Sheng!"
Lei Yunrong couldn't help but sigh: "This is almost catching up with the sales of claw machines. I didn't expect arcade machines to be so popular. Arcade machines are much more expensive than claw machines."
The profit of arcade machines is very easy to calculate. The cost of one unit is about one thousand US dollars. Except for the 5,000 units of Hong Kong Olympics, which are sold directly by the manufacturer and are relatively cheaper, the price is only 10,000 Hong Kong dollars, and the profit is 4,500 Hong Kong dollars.
Around 22.5 million in total profit.
The prices offered to dealers in other regions are two thousand US dollars, which means a profit of one thousand US dollars, which is a profit of 155 million US dollars.
Chapter completed!