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Chapter 325 Alternative Marketing Ideas

"Don't worry too much about this. Our current system is quite complete. Just follow me!"

Genas, who secretly laughed at Carter for not going deep into the front line, led Carter to a room in the company that was similar to a store model room:

"This is a model room for franchisees to see. Basically all the equipment in the store is here! Go and take a look at the cash register..."

"With this kind of cash register, the cashier will pop up the cash drawer only after printing out the receipt. In non-payment situations, if you want to open it, you must use a specific key. This key is only owned by the franchisee, that is, unless he

I just stay at the counter every day, open the drawer directly, and collect payment without printing receipts. Otherwise, this cashier operation is actually not easy to do, because it is not safe to receive cash in other places."

After Carter walked over in person and fiddled with the cash register according to the instructions posted next to it, Genas explained in a leisurely manner:

"And if you do it like this, the action will be too obvious! The rest of the store staff and customers are watching. Our reporting rewards are not just for internal purposes. Even if customers call to report, once verified, they will still be given generous rewards.

"

"In addition, it will increase the cost of making false accounts. For example, once it is found that a franchisee has falsely reported revenue, he will be fined from US$10,000 to canceling his business qualification. Moreover, we will not refund the money he invested in the store in the early stage! Because!

In the franchise contract, we have included a good faith treaty, or agreement, and once the franchisee breaches the contract, we have the legal power to take over the store."

"The Romance of Fairy Wood"

"Then conceal some documents... By the way, is this document issued one for each transaction, or is it a statement that prints out all the collection and sales records of the entire shift during settlement?"

"Of course it's a unified duty statement. Fast food restaurants like ours have a lot of sales. If we print one receipt for each transaction, we can print more than 6,000 copies of the transaction alone every day. Just the statistics will take a long time, and it will also take a long time.

It is prone to problems and will increase our costs. Therefore, in our current transactions, we do not provide documents unless the customer requests a bill."

"Okay, that should be no problem. I was just worrying too much!"

Thinking about this era without the Internet, if you only rely on manual reconciliation. If there is one transaction per transaction, then the franchisee may secretly hide some documents, but if it is a single statement for centralized clearing, then the problem is not big.

After all, it’s just a list, you can’t hide it even if you want to, right?

Returning to the office, Carter once again reviewed the situation of the next department. Public Relations Department!

In Genas's design, telephone customer service, complaints, reporting hotlines, advertising planning, investment management and other matters are all placed under the management of this new public relations department. In addition, there is also a newly established investor relations office to match listed companies.

That is, the ir department of ht company.

The investor relations department is relatively rare in domestic listed companies and is usually managed by the board secretariat, but abroad, this is usually an independent department or office.

Main tasks: writing press releases for financial reports published in the public market; answering inquiries from some institutional investors for company management; coordinating road show arrangements, etc. Generally speaking, as long as there are various market-related press releases, press releases, consultations and other issues,

These are all within their business scope.

After taking a brief look here, there is actually no problem. They are all standardized frameworks, and there is little possibility of things going wrong...

"Are there only these four secondary departments? No more?!"

"No, for now I think this is enough. It's relatively streamlined. When the scale grows, we can separate the offices under the second-level departments..."

Jinas nodded, not understanding what Carter wanted to express.

"I'm not talking about that! What about research and development? New dishes and product research and development are the future? Taco is our trump card and flagship product, but it can't just be taco, right? Let's add a product research and development department!"

Clapping his fingers together, Carter said while thinking:

"There is no need to make the R&D department too big at the beginning. Find a big kitchen and hire a few chefs. Prepare all kinds of ingredients and ingredients for them and let them use their imagination to mix them as they like. Set a KPI every month.

How many new dishes must be prepared..."

Seeing Jinas opening his mouth to say something, it seemed that he wanted to object to his harsh research and development requirements. Carter quickly added:

"Don't worry, the standard is very low. There are two assessment criteria for new dishes. One is that it is not unpalatable; the other is that it has outstanding characteristics! As long as you meet these two criteria, you will pass! Create a file for future recipes and store them in

...Add a file management room here in the administrative department!”

"The plan, execution, and results of every marketing activity must be tracked and filed; financial and revenue reports must also be stored; and new menu files must be kept! These things are the key for us to check for leaks and fill in the gaps and continue to make progress!"

"Especially the huge reserve of new dishes. For fast food companies like us, this thing can be used without it, but it cannot be done without! Even if it is a piece of smelly food that fails and cannot be put on the shelves as a normal dish, in

It may also have special effects at special times..."

"What's the function? I don't quite understand it. If it's delicious, then it doesn't matter. Even though this standard is a bit general. But the extreme characteristics you mentioned...can I understand it as dark cuisine?"

"Yes! Distinctive characteristics, such as being particularly sour, smelly, and spicy, are related to taste; they can also be related to appearance, such as being particularly similar to a certain item..."

Carter smiled and nodded. Dark cuisine also has the effect of dark cuisine!

"Mr. Genus, don't underestimate these things! Abnormally spicy tacos or other foods can help us organize activities such as spicy challenges; they look like something, such as sneakers, bags, etc.

Food can also help us organize joint activities with other companies... Even the smelly food I just mentioned can make a splash at April Fool's Day events!"

"Every year on the morning of April 1st, the clerk in the ht store will randomly select a lucky person and give him a food that is not on the menu. It will be given for free. If someone can finish it, hey, give him a bonus! Then find another one

Let the newspapers publicize this, think of it as a kind of easter egg activity for our ht. We won’t send out notice in advance saying that there will be rewards after eating..."

"A boring life needs a little surprise occasionally! Even if you shake your head and smile helplessly after being teased, or throw the food to the ground in frustration... This can bring a sense of, well, to the customers.

..in their monotonous and mediocre life, it appears to be a different color!"

"Surprise is very important! We can't just be satisfied with being a cookie-cutter, featureless fast food restaurant where you give us money and I give you food. I also hope that our activities can bring customers not only financial benefits, but also a relationship with them.

Let customers play a game together! Each of us is a participant, keeping customers looking forward to it and making life full of surprises!”

"In ht, you may encounter something different at any time..."
Chapter completed!
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