A software company that is not doing its job properly

Author: Khurav

"In addition, the mouse as a peripheral must be paid attention to. The scroll wheel also needs to be replaced with an optical signal."

"Mr. Black, we have discovered this!"

"Um?"

"The optical signal mouse has appeared! I will fax you the specific information later. Perhaps, buying out the patent directly will be lower than the cost of our own research."

"Okay, I'll take a look later. Then let me continue. The R&D side mainly attacks these two directions. The motherboard embeds the LED controller, and the mouse needs to break through from the mechanical wheel to the direction of the cursor. In the laboratory,

If you need relevant literature, researchers, etc., feel free to spend your money!”

After a brief pause, Carter continued to talk about market-side arrangements:

"In terms of market launch, advertisers are working hard to connect with each other. The content of the commercials mainly highlights two aspects: 1. Buy a ROG computer and get free software; 2. A mouse with a more ergonomic design makes using the computer more comfortable. This

For this announcement, you should communicate more with Mr. Ballmer of Microsoft. They focus on the promotion of the software part, while we focus on the hardware. In addition, spend money to buy some magazines and periodical reviewers and let them write reviews of our products!

"

"There is no need for them to deliberately flatter, it is enough for them to tell the public their experience in a matter-of-fact way. But you should give some money, and you don't have to search for it. The last thing is, next week, New York Direct Sales

The showroom of the store must be well arranged! High-end models and above are all placed on the second floor. The VIP customer selection room, as well as the accessory wall, etc., these main functional areas must be quickly visible to the public.”

"I will not interfere in the holding of the new product launch conference. You can contact Mr. Ghoshal."

After putting down the phone, Carter looked at the empty bedroom and then at the clock on the wall.

Not only has time not become more abundant due to the establishment of a family office, but it has become increasingly tight!

Taking out his mobile phone from his bag and charging it, Carter left the dormitory without stopping. First he went to the Student Affairs Center, borrowed the other party's fax machine to receive information about optical mice from ROG, and then took this with him

Stacking materials and rushing to class

The classroom around twelve o'clock was a bit eerie and empty. Listening to the laughter coming from the window, Carter grabbed a sandwich with one hand and flipped through the information in front of him with the other. Among the information, Carter discovered an "acquaintance".

Logiciel,Logitech!

The light mouse was still a very avant-garde concept in 1984 and had not yet been completely finalized. But the mouse is already well-known in this era!

I got the patent for the scroll wheel mechanical mouse from Douglas. But after all, this thing is an old thing. After it appeared, there are now many people or institutions in the world who are conducting further research on the mouse.

For example, at MIT next door, a small team headed by Steve Kirsch is tinkering with the development of optical mice.

Kirsch's optical mouse has an infrared emitter built into it. The emitter emits infrared light toward a metal mouse pad coated with a special infrared absorption coating, and then uses a four-quadrant infrared sensor to track the trajectory formed after the infrared rays are absorbed.

, and then fed back to the mouse's processing chip, through a specific prediction algorithm, to calculate the movement of the mouse, and finally fed back to the movement of the cursor in the monitor.

In contrast, an optical mouse requires a special reflective plate to capture light signals. The MIT team's optical mouse further simplifies the configuration requirements. It does not require a special reflective plate, and there is no need to worry about the wear and tear of the reflective plate. But this system is also extremely complex.

, a far cry from the optical mouse in Carter’s impression!

In addition to optical mice and optical mice, there are also optical-mechanical mice!

Simply put, an optical mechanical mouse is similar to a scroll wheel plus infrared light. But compared with the scroll wheel mouse launched by ourselves, its principle of action relies on light signals. The scroll wheel only serves to facilitate mouse movement and control the opening of the light-sensitive window.

Closed functional component.

The scroll wheel of this mouse has many tiny holes distributed radially, and infrared transmitting and receiving devices are installed on both sides of the scroll wheel.

When the wheel rotates, the infrared rays continuously alternate between the two states of light passing through the hole and light being blocked, thus forming a set of alternating light and dark signals at the receiver. When light is received, it is "1", and when no light is received,

is "0", the basis for encoding is already there! The rest is also through the chip in the mouse, using a preset algorithm to calculate the coordinate offset to control the position change of the cursor in the display

Compared to optical mice or laboratory products, this kind of optical mouse already has consumer-grade products. The company that launched it is Logitech, which Carter was familiar with in his previous life!

Logitech P4!

The world's first commercial mouse using optical principles!

Tapping his fingers on the table, Carter's eyes stared at the name "Logiciel" on the paper, slightly lost in thought.

Perhaps, I can try to swallow up Logitech, and then merge my mouse factory into Logitech. I can come up with the concept myself, produce the ready-made production equipment, and then Logitech people can come up with the technology. And then...

Carter reached for his bag

"Fake! The battery life of this phone is so damn good."

Let's have fun, let's make trouble, don't take your career as a joke!

Unable to get Logitech's information at the first time, Carter had to be honest and deal with the problem at hand step by step. For example, class!

After the course, Carter handed over the search for Logitech company information to Ghoshal over the phone. Faced with such a company that is not listed on the market and does not need to disclose company information, it is difficult to collect information about it.

The information is somewhat troublesome.

It was not until the second meeting between the United States and Japan was about to come that Carter, who boarded the plane, received information about Logitech. Logitech, which was founded in Switzerland in 1981, is actually a software company?!

Even in Logitech, Carter smelled a hint of Microsoft: the main business was developing graphics editing software for Ricoh, and the side business was developing hardware architecture and selling mice. It was very similar to Microsoft in the past, whose main business was making basic interpreters for people.

, selling soft cards as a side job

The only difference may be in the future

As Logitech kept doing this side business, it became its main business.

"Are all software companies these days so unprofessional?!"

Carter closed the folder with a slight smile and talked about the side business of a software company.

Japan’s SoftBank seems to be one too!

Suddenly, I went from a software company to a financial company.

"Maybe SoftBank is also an opportunity?"

After walking down the gangway with heavy thoughts, Carter got into the car heading to the Imperial Hotel in Tokyo. After meeting up with Treasury Secretary Reagan, both of them went to bed early and waited for the next day's talks to begin.

Thinking of what Treasury Secretary Reagan said during the last meeting, "I think I know what to do."

Carter was lying on the bed, tossing and turning, still unable to fall asleep.

For a while, I thought about what Treasury Secretary Reagan would do; for a while, I thought about what the scene of such a major negotiation would be like.
Chapter completed!