Author: Fried Daikin

Why did you play "Hurt City"?

Because the first weekend box office of "Hurt City" was less than 20 million...

From the 22nd to the 25th, "Hurt City" and "Golden Armor" and "Manslaughter" started a head-on "competition".

The box office of "Golden Armor" was more than twice that of "Scarcity".

Among them, the gap between the two films of the BJ New Film Alliance Cinemas is the largest, with 9.1 million and 1.9 million respectively, and the Chinese Movie Star and American Cinemas with 6.3 million and 1.7 million respectively.

The gap between the two films in Shanghai and Guangdong is relatively small. The three-day box office of Shanghai Lianhe Cinema was 5.9 million and 2.37 million respectively. The cumulative box office of China Film Southern Shinkansen and Pearl River Cinema was about 8.5 million and 3.76 million respectively.

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Oh, the report didn't mention "Manslaughter"...

But the company received news: "Manslaughter" still had a box office of 9 million in its third weekend...

In other words, the actual attendance rate of "Manslaughter" is higher than that of "Hurt City"!

In fact, in terms of movie discussion, the movie "Hurt City" has the lowest discussion...

Because this movie... is very bold and belongs to the category of suspense reasoning + literature!

As the last work of the Iron Triangle: Liu Weiqiang, Zhuang Wenqiang, and Mak Siu-fai, "Scar City" is their last collaboration.

Because we are about to say goodbye, there are a lot of things that I want to do. Everyone hopes to make this work a success and achieve greater glory.

So, stuffed in a bunch of stuff…

I want literature, suspense, and classics...

How can it be classic?

Made a literary romance film along the lines of "Infernal Affairs"...

"The City of Hurt" describes love and marriage as a city of endless purgatory, where the pain of the past is repeatedly tormented. Buddhist thought persuades people to let go and forget hatred and pain to get out of the city of hurt...

The placement of this core idea caused "Shangcheng" to use too much force, dooming it to a niche audience!

It’s baffling to see…

How to pull and step?

It's very simple. When promoting it, label it an artistic film!

Whenever a movie is labeled as "literary", most viewers will immediately give up the idea of ​​buying tickets...

The audience was hurt by the art film.

Art films are not "popular films" and do not cater to the mainstream tastes of the audience. In other words, 'it doesn't look good'!

After decades, it is difficult to change deep-rooted prejudices...

Why not target "Golden Armor"?

The reputation of "Golden Armor" is very bad.

According to the opinion of many experts in the media: apart from the grand scenes, gorgeous costumes, and the golden palace atmosphere that fills the screen, there is nothing else worthy of praise in the movie.

Wang Shuo even said, 'Zhang Yi is just a decorator!'

Netizens commented, 'I just looked at the clothes and didn't remember anything else!'

Someone below directly retorted: "Return the clothes, point directly to the breasts"

'The whole city is full of white steamed buns!'

'After watching this movie, I vowed never to watch a domestic movie again!'

But it did sell well...

And it’s the kind of discontinued sales—92 million in the first four days, 97 million in the second week…

As long as the popularity is high and the movie is a hit, the theater chain will not drop the film.

So... focus on suppressing the film schedule of "Hurt City"...

…

The effect is quite good. With the release of a large number of drafts, many public figures in the film industry praised "Scar City": it is a literary film that is not obscure...

It basically revolves around 'Compared with the gorgeous and grand narrative layout of Infernal Affairs, the story of Shangcheng is not complicated, and it is not even important.'

'Loss and dislocation are the themes of this film.'

‘‘Scarcity’, ‘Chungking Express’ version of ‘Infernal Affairs’’…

Well, that’s very high praise!

The so-called public figures in the film industry are actually film critics, planners, people with quite a status in the world...

The effect is obvious. After "Scarred City" was labeled as a literary film, the distributor of "Manslaughter" approached theaters to discuss increasing the film schedule, and it went much more smoothly!

With the increase in film schedules, the box office of "Manslaughter" also experienced a short-term recovery.

But... it's just short-lived, because the movie "Manslaughter" has been released for more than 20 days, and pirated copies are everywhere. On the Internet, a casual search will show high-definition pirated copies...

This affects the box office too much...

Pirated copies can be found everywhere on the Internet, so how can audiences buy tickets to watch it?

According to estimates, it is only 170 million at most!

The free film schedule of "Scar City"... I got a new movie "Big Movie" at a bargain price...

It's not cheap, because the "Big Movie" company also has investment - Ning Caishen is the screenwriter, Huang Bo stars...

The company invested 2 million yuan, accounting for half of the investment ratio-it helped to attract 4 million yuan in advertising sponsorship.

"The Big Movie", a pure spoof film...

It spoofed "Daisy", "In the Mood for Love", "Infernal Affairs", "The Love Between Ghosts", "Please Close Your Eyes when Dark", "Kung Fu", "House of Flying Daggers", "Brokeback Mountain", "The Promise"

, "My Sassy Girl", "Shaolin Football"...

But the story line is quite complete. The film talks about the thing that Chinese people care about most, houses.

There is a very classic line in it, "Getting sick is a glorious thing! If you can't bear it anymore, just take medicine. If it really doesn't work, just hang yourself. I insist on one point of view, that is, not all people can afford medical treatment."

.'

It’s the part about real estate agent Jiang Zhiqiang: ‘I insist on one point of view: Don’t let all ordinary people buy houses!’

In fact, Ning Caishen's movie scripts are pretty good. In "Big Movie", he found a contradiction with great practical significance and used the conflict between the parties to construct a difficult problem. And some of the dialogues were also well written.

Including "Laughing in the Rivers and Lakes", his original intention was to deconstruct Jin Yong and martial arts...

One of these two novels met director Forrest Gump, and the other met Zhu Yanping...

"Big Movie"... was very absurd, and the box office was good. Later, a second movie was made - "Big Movie 2.0: The Ridiculous Affair of Two Idiots". Without Ning Caishen's screenwriting blessing, this movie has a good reputation and box office.

crotch…

As for the other movie "Laughing in the River", after it was released, Ning Caishen announced that he would never be a movie screenwriter again.

Well, I was hit hard enough...

Bringing it back, the box office of "The Big Movie" in its first weekend was 6.8 million...

Three days after New Year's Day, I got 21% of the film schedule...

…

Many people don’t know that before digital hard disk copying, it was difficult for our movies to be released simultaneously!

In the era when film films were the mainstream, because it was impossible to accurately estimate the actual demand for film copies and considering the high production costs of film copies, some distributors adopted a conservative approach and generally implemented first-, second-, or even third-round screenings.

Way.

The number of copies of film films is limited. Cinemas in big cities with good screening conditions and high box office revenue will be screened first, then cinemas in medium-sized cities will be screened, and finally cinemas in small cities will be screened.

This kind of chronological screening in rounds has seriously affected the enthusiasm of moviegoers in small and medium-sized cities, making them feel that such movies are like other people's leftovers...

But there is no way. The cost of film copying is about seven to eight thousand yuan. In addition, a 35mm film copy weighs forty or fifty kilograms, and the transportation cost is also very high...

Therefore, at this stage, generally speaking, except for blockbusters that attract national attention, most movies are screened in the first, second or even third round.

"Manslaughter"...can barely be considered a blockbuster, after all, 700 copies were produced!

But...many small cities still haven't released copies.

New Year's Day is here, "Manslaughter" is also showing in big cities and central cities, and the position has moved to small cities...

That is the second round of screenings.

Although the box office is small, the map is huge, and the total is very impressive.

On January 12, "Manslaughter" was fully released, and its box office figures were firmly fixed at 178 million, ranking third in the year, second only to "Golden Armor" (240 million) and "Glory of the Tang Dynasty" (207 million)...

The box office in other places is very good. "Carol" was released and Gong Li's popularity is very high. In addition, the quality of "Manslaughter" itself is not bad. The box office in other places is close to 90 million yuan. This mainly refers to the box office in Southeast Asia, Hong Kong, and Taiwan...

Korea and Japan have not yet scheduled a release...

In Europe, MK2 is currently in theaters and the box office is very impressive.
Chapter completed!