Chapter 586 Sad Jie Lun

Author: Fried Daikin

The highest peak of the domestic movie market was on December 20 last year, when three movies, "Manslaughter", "The Golden Jacket" and "Scar" jointly set a new record - breaking 40 million!

The first-week box office record is 91 million in the first four days of "The Golden Horse"...

In other words, it is entirely possible for a phenomenal movie to exceed 100 million in its first five days!

"Transformers" completely proves this.

Shen Xudong returned to the room, while Huang Bin stood up and politely said to the creators of the "Lady" crew: "You guys go up and rest first, we are discussing publicity..."

Gong Li glanced at Huang Bin and replied: "...You should also take a rest..."

"It's okay, we are just doing some behind-the-scenes work, you are the ones doing the real hard work..."

Cao Baoping, Gong Li, and Deng Chao went upstairs, while Huang Bin dialed the number of Manager Cui of the theater department. Together with Mr. Chen, the head of publicity, they discussed the subsequent publicity methods.

What to discuss?

Of course... support the box office!

To achieve the phenomenon of breaking 100 million in the first five days...

How to take action?

Uh...just to brush up the box office...

In fact, when it comes to box office sales for movies, in the early days, there were false box office reports, handwritten tickets to steal the box office, and rebates, and then later the dual system, buying the box office, and paying for the tickets...

This is not a conscientious act!

Therefore, there is no need to let the actors on the crew know.

Does Shen Xudong know?

Haha, what do you think?

Bumping the box office is indeed a very useful marketing tool. The industry has proven that it is better to spend all the budget on publicity and distribution if it is done reasonably.

In other words, brushing and xuanfa are a combination of punches that kill more than one bird with one stone!

But how to brush, how much to brush, how much to steal, this is a science!

I will definitely discuss it with China Film Group...

…

On the second day of the official release of "The Old Man", which is August 5, the news about the box office of "The Old Man" on the first day of 20 million has been spread all over the Internet...

‘Record-breaking’, of course I have to brag about it!

Everyone knows very well that this is called false box office promotion...

The main force of publicity has become actors and directors.

After all, Shen Xudong is a producer, there is no need to show his face...

I just did a few interviews.

For example, "Watching Movies"...

"I have talked with Director Cao. "The Old Man" is not about showing a thousand tricks, but the stories in the film can reflect human nature more completely..."

"I never gamble. I always believe in one sentence: If you gamble for a long time, you will lose. Winning is accidental, and losing is inevitable. As long as you are on the table, there will definitely be a day when you lose! This sentence is not only for chess and cards, but also for People. Because of this, watching "The Old Man" will make people turn from dull to crazy, and then the blood will become cold."

"My personal favorite is the end of the movie. Gao Ni, played by Deng Chao, is hanging outside a speeding train, his life hanging on a thread. Then, the backpack he was holding on to is finally torn open, and money is flying in the sky. He is in a trance. After a while, I smiled and let go. I felt relaxed..."

"A Hong Kong-style gambling film, I remember a 1976 Shaw Brothers film called "The Big Gambler," which featured dazzling gambling scenes on the screen, from judging by listening to voices, to cigarette box tricks, to psychological games. Shu Qian Shu, and then Wang Jing's "God of Gamblers" series, "The Gambler", "The Gambler" and the like. However, most of the Dagang-style gambling films are actually entertainment films that use dazzling gambling skills as a gimmick. …”

""Lao Qian" can be regarded as a realist line..."

"I think the audience will like it...because our audience basically grew up watching Hong Kong movies, and the routines and plots of "The Old Man" are all Hong Kong-style..."

"The box office... I estimate it will be over 200 million!"

""Harry Potter" is a fan movie. Apart from Harry Potter fans, there are not many viewers..."

Okay, Shen Xudong is talking nonsense. Although Harry Potter is a fan movie, but... I can’t stand the fact that there are so many fans. There are fans all over the world!

However, he is not bragging about the 200 million box office. The distributor of "The Old Man" is China Film, and China Film clearly stated that "The box office of "The Old Man" is at least 200 million."

China Film has expressed its stance, of course Shen Xudong can brag about it!

…

Speaking purely from a movie perspective, "Old Man" actually has many shortcomings, the most typical of which is that the plot is a bit confusing.

There is no reversal...

But the charm of the actor overshadowed all of this. After "The Old Man" was released, almost the entire Internet was praising Gong Li's figure...

The media reported overwhelmingly on "Old Man", with similar titles: "The best gambling film after "God of Gamblers"" and "Old Man"'s Hong Kong box office performance: "Old Man"'s Hong Kong box office performance was in line with expectations: 4 The daily box office is HK$3.1 million. With good reputation, it is estimated that the total box office will not be less than HK$18 million...

It’s already pretty good, but you need to know that the box office of “The Gambler” was only 17.76 million…

I guess there is no chance of surpassing "The King of Kings 2000", after all, that movie has Stephen Chow!

Stephen Chow is really the king of Hong Kong movies - "Yangtze River No. 7" has a box office of 51.44 million in Hong Kong. A super bad movie like "The New King of Comedy" actually has a box office of 21.96 million in Hong Kong!

Bringing it back, it is normal for the media to cover it overwhelmingly - after all, according to the publicity, "The Old Man" is a blockbuster with an investment of 120 million.

Apart from paying attention to the daily box office, Shen Xudong basically paid little attention to other things. He was busy confirming the release of "The Fault in Our Stars" with Joseph Drake.

Well, distributor Lionsgate wants "The Fault in Our Stars" to be released directly in August.

They are very optimistic about the market space of "The Fault in Our Stars" and promised to arrange for it to be released in no less than 2,900 theaters...

Joseph Drake discussed it with Shen Xudong and then agreed.

On the one hand, there really aren’t any blockbusters released in August. On the other hand, they both saw the finished film of “The Fault in Our Stars” and felt that it was very stable…

Then let’s show it.

Anyway, the publicity expenses are paid in advance by Lionsgate...

Well, "The Fault in Our Stars" is tentatively scheduled to be released in North America on August 17th...

If Shen Xudong hadn't wanted to wait for the release of "Harry Potter" so that he could adjust his distribution strategy in time, he would have gone to the United States long ago!

"The Fault in Our Stars" is more important than "The Fault in Our Stars" - it is related to the operation of future projects in North America.

Oh, the actual box office of "The Old Man" in the first four days was 78 million. It is estimated that it is unlikely to exceed 100 million in five days, because August 8 is a Saturday, and the highest single-day box office is only 21 million...

But it is basically impossible to break through 100 million in five days.

Generally speaking, the box office on Sunday is definitely lower than that on Saturday...

But it doesn’t matter. The company has already prepared a draft to exceed 100 million in five days, so it only falsely reported less than 10 million...

In fact, after the release of "The Old Man", the one that had the greatest impact was actually... "The Secret That Cannot Be Told".

It is impossible to significantly reduce the film schedule of "Transformers" - even the theaters owned by Golden Harvest have to arrange one or two halls to screen "Transformers" every day. There is no way, there are too many movie fans, and they want to see "Transformers" by name. …

Then... we can only cut down the film schedule of "The Untold Secret"...

It was very embarrassing that the film schedule was cut - the box office was very poor.

In the original time and space, "The Secret That Cannot Be Tellable" still had 26 million at the box office in ten days, but this time... it only made 16 million...

Jie Lun is very sad, comparable to Chopin in November!

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Chapter completed!