In the 1980s and 1990s, people had a lot of trust in TV advertisements, even to the point of superstition. Just relying on one advertisement to make a product a household name is not an exaggerated example, not even one or two.

Case in point. Especially the later Yangma Biao Wang, which reached the pinnacle.

What is very interesting is that: on the one hand, TV advertisements are so powerful that even a piece of papyrus can be sold for a sky-high price. Most of them are advertisements for health products, which have created countless wealth myths. The most famous one is Shi Yuzhu’s Giant Group. Even later

, the Giant Group went bankrupt due to blind investment, Mr. Shi can still copy this wealth model, and he has melatonin? (laughing and crying)

But on the other hand, TV stations can't get ads at all? Many manufacturers don't know this code of wealth at all. They think that TV stations are so high-end that our small factories and small products can't reach them? They feel a little inferior to them.

Maybe they don’t advertise themselves at all? Those who can appear on TV should be some of the country’s most famous big companies?

Of course, there are still many conservative minds who believe that advertising is a waste of money. The concept has not completely changed yet.

It wasn't until the emergence of Yangma's standard king that many manufacturers suddenly realized - can their business still be done this way?

Having said that, the manufacturers are like this, and the audience is also like this - if it can be featured on TV, it must be great! Just buy it with your eyes closed!

So under this background, "Flower Fairy" suddenly got a TV commercial? You can imagine how shocking it was, right?

If it's not a good movie, will it be on TV? Will it be a TV commercial?

What’s even funnier is that many viewers don’t think this is an advertisement at all, and think the government is calling on everyone to watch this movie. Otherwise, how could it be allowed to be shown on TV?

The other thing is the content of the advertisement. Girl group! Ahem!

To be honest, it is not without reason that the Korean girl group became popular all over the country. They have already achieved the ultimate in sultry looks!

She is nothing like a domestic girl group, her legs are as thick as an elephant. Even if the top domestic girl group surpasses her younger sister, her appearance...? Let’s not mention it! It’s really not as popular as those domestic boy groups.

There is also exposure and teasing. To be fair here, there are mythical beasts in China. It is really impossible to be as explicit as the Korean girl group. Even if you want to flirt, you can't do it? Otherwise, I will give you a 404 directly.

As for the originator of Asian girl groups, look at the looks of those girl groups? Come on! Let’s go straight to the transvestites in your book!

Don’t talk about plastic surgery and beauty here. Most of the boring otakus are good-looking creatures. Do they care that much?

Therefore, in this advertisement, three epoch-making beauties suddenly appeared? Especially in the idol market which is still very immature, or in other words, there is no such market at all. That is a kind of dimensionality reduction attack.

Who can stand up to that dazzling waist and white thighs? (Huang Lei fainted in the toilet while crying)

And there are no mythical beasts at all now, so how can you flirt with those three girls...

…

As soon as the advertisement came out, the three girls became famous overnight. Although the common people did not know their names, that night, after Li Yuan sent Jiang Qingqing back to school, they were blocked at the gate. The crowd became more and more crowded.

Until the teachers and students of the school ran out to save the siege.

Then it became more and more fanatical. Jiang Qingqing and the others were so frightened that they did not dare to take a step out of Nortel. They hid in the campus and called Li Yuan one after another, and continued to cry on the phone...

Having said that, after hearing about the "tragic experiences" of those girls, Li Yuan comforted them on the surface, but secretly had fun behind the scenes. Aren't they just some crazy fans?

Moreover, the advertising effect was quite good, and film companies from all over the country were not blind, and more than 60 copies were issued one after another.

In a blink of an eye, it’s time to release. Premieres are not popular in the mainland now, and there is not so much sense of ceremony. There is not even daily box office statistics, it is just waiting patiently, no one knows whether it is dead or alive!

However, Li Yuan didn't care, but the women at home became interested:

"Brother! There is a movie called "Flower Fairy" that seems to be very famous. Have you heard of it?" Li Lanlan suddenly asked.

"Oh, that's our company's movie."

"Ah? Mom, grandma, it seems we filmed this movie!" Li Lanlan immediately danced excitedly.

"Don't talk nonsense." Li Yuan laughed and scolded, "Your movie is called "Travel in the Mainland" and it won't be released until New Year's Day."

"Isn't it?" Li Lanlan felt a little regretful. She rolled her eyes and said, "Brother! The summer vacation is almost over. I have to go back to prepare for the college entrance examination?"

"I've been waiting for you to get out."

"Mom! Look at me, is there anyone like this?"

Zhang Zhen, who was on the side, laughed and said: "Yuanyuan, why don't you understand what the third girl means? She is just looking forward to watching that movie."

"Watching a movie?" The three little lolita raised their heads in unison, staring at Li Yuan eagerly.

At present, the VCD era has not yet arrived. The world's first VCD, the Wanyan brand VCD in Hui Province, will not be invented in China until September this year. And the piracy era brought about by VCD will have to wait until 1996 or 1997.

.

Therefore, the demand for movies has always been there, and the movie market also exists.

So why are the efficiency of movie theaters getting worse and worse, and more and more theaters are closing? Excluding objective factors such as televisions and video halls, the key point is that the movies are really bad!

Don't really blame the film studios and those directors. Whenever a commercial film appears, the cultural circle and film critics are like mad dogs, swarming in and biting them! The director was so frightened that he cried and wrote a review?

There is really no exaggeration here. Just like director Li Shaohua, her film "Silver Snake Murder" immediately became popular all over the country, but was scolded by mainstream public opinion and made her cry?

Just ask, who the hell dares to make a commercial film? If there are not even commercial films, how can there be an audience?

This chapter is not over yet, please click on the next page to continue reading! It can be seen that this is the last golden age of mainland movies, and there is no shortage of audiences. But it is also the desert era of mainland commercial films, and there are no commercial films at all.

This time, "Liao Zhai" finally appeared, and of course the sisters wanted to watch it!

Of course, you still need to have strict requirements for your sister.

Li Yuan pointed at Lai Di and Zhao Di: "Have you two finished your summer homework?"

The two cousins ​​were immediately dumbfounded, and Li Yunyun beside them laughed happily. The fourth girl happened to be a junior high school student, and she had no summer homework at all this summer.

Li Yuan turned to Li Yunyun: "Xiaosi, don't be too busy having fun. School is about to start, and we'll see your results then."

"Brother! Can I not go to school?" Li Yunyun whispered, "Anyway, I have a good brother. Hehehe..."

"Mom! Get ready to fight! This girl is hopeless." Li Yuan said, "You have at least completed nine years of compulsory education, right? Otherwise, you will be illiterate!"

"What does that matter? Don't you even want to take the college entrance examination?" Li Yunyun also fought hard not to go to school.

Seeing Li Yuan about to roll up his sleeves, Zhang Zhen stopped him with a smile: "Okay, okay, this girl is not good at studying. But Xiaosi, you still have to go to junior high school. Do you hear me?"

"Humph. I heard it." Li Yunyun reluctantly agreed.

Suddenly realizing that Li Lanlan was snickering next to him, Li Yuan continued to scold: "And you, third girl! Come to the capital next year to take the exam. If you can't do it, you can figure it out yourself!"

"I hate it." Li Lanlan rolled her eyes, "I just don't want to go to a university in the capital. Why should I be controlled by you again?"

"Mom, did you see that? One more person started to fight! Haha."

Zhang Zhen was watching the fun happily. She neither helped nor stopped her. Anyway, she had very low requirements for her daughters. She really didn’t care what their academic qualifications were.

Gu Yuqin next to her finally spoke: "Hehe, you have been deceived by Yuanzi again. Aren't you going to watch a movie?"

"Ah woo——!" Qiqi danced with excitement.

Yes! The younger sisters suddenly realized it and glared at Li Yuan.

Li Yuan pinched Gu Yuqin secretly: "Very good. I'll settle the score with you tonight."

"Am I afraid of you?" Gu Yuqin blushed with embarrassment, but with a provocative expression. Who is afraid of this energetic bad man?

"Okay. Let's go together then. I'll ask them to give you some tickets."

"Brother! Can we buy our own tickets?" Li Yunyun couldn't wait.

"You can't buy it at all. You have to find scalpers to buy high-priced tickets."

"Huh? How did you know?"

"Isn't it just a meeting between the actors and the audience? Haha! They were so crowded by the audience that they couldn't be rescued until the police arrived. Those little girls were already crying so hard that they almost peed on the spot... fainted

!Hahaha!"

In fact, there are no very formal audience meetings now. The so-called road shows arranged before were nothing more than saying hello to the cinema, and the crew showed up in the lobby of the cinema to pose a few times.

But everyone misjudged the madness of the audience.

Going to the movies in this day and age, as long as it's a popular movie, is usually packed with people, and even the number of scalpers is overwhelming. So when the "girl group" appeared, Jiang Qingqing and the others were immediately frightened to the point of peeing before they could say anything.

According to the gossip from Yan Qing, in the most exaggerated movie theater, Jiang Qingqing and the others crawled over the heads of the audience... and carried them out. (laughing and crying)

In this case, let your employees send some tickets! Otherwise, how can you take care of so many women?

However, upon hearing this, Zhang Zhen asked with concern: "Is there anything wrong with them?"

"No. Anyway, if I go a few times, I'll have experience even with movie theaters and the police."

"Isn't that too dangerous? Forget it?" Mom was still soft-hearted.

Li Yuan didn't care, and immediately showed his capitalist face: "Mom, don't worry about this. That's their job. At least they can sell a few more tickets."

"..."

…

Finally, in the evening, Li Yuan and his family went to a nearby movie theater.

Seeing the "Sold Out" signs hanging all over the ticket window, and even tomorrow's show had been sold out, Li Yuan couldn't help but be surprised at the enthusiasm of the audience in this era.

In fact, Li Yuan has already watched the finished film several times. According to his perspective accumulated in his previous life, this is a very standard popcorn movie with a thin plot and seeking sensory stimulation such as sound and picture. I laughed out loud while watching it.

It's the kind of commercial movie that you won't want to watch a second time after watching it.

However, what was surprising was that when Li Yuan secretly observed the surroundings, he discovered that almost all the audience, including the women at home, were watching with great interest, and even burst into laughter from time to time?

One thing to say is that there are indeed too few commercial films and other entertainment programs in this era, and the common people have no resistance at all?
To be continued...