"The Super Bowl ad you did for Pepsi was so successful that Coca-Cola's new president now talks about your ad every day in their senior management meetings.

'Only those who drink Coca-Cola can pick up girls. This is the essence of the marketing spirit that Coca-Cola has insisted on for decades. This advertisement should have belonged to us.' These were his original words. So this time, no matter what, Coca-Cola will

I want you to come shoot an advertisement for them."

Ronald's old friend Darcy Maguire, the creative director of an advertising agency, led a team to visit Ronald and told him why Coca-Cola asked him to direct the commercial.

"I think that's why you recommended me in front of them, right? Coffee? Tea?" Ronald was interviewing Darcy Maguire in his office. This strong woman is becoming more and more popular among Madison Street elites.

of style.

"Coffee, black," Darcy said to his assistant with a smile, "Actually, my recommendation is redundant. They showed us the commercial from last year's Super Bowl featuring Michael J. Fox and Helen Slater.

, in order to get to know the newly moved female neighbor, he even climbed down the fire escape, walked through the traffic, and under the watchful eyes of the motorcycle gang, he went through all kinds of hardships to sell Pepsi Diet Coke... Ah, thank you, my black coffee."

Darcy Maguire took the coffee and took a sip, "Ah, I need this. How about it? The people from Coca-Cola said that you have to shoot some more effective advertisements for them. Then they can give it to you willingly.

Video tape subsidy.”

"How many?" Ronald was surprised. Isn't it an advertisement?

"No, Coca-Cola spends as much money on advertising every year as Pepsi. They hope to rekindle the public's awareness of the Coca-Cola brand. Last year, in their industry survey with Pepsi, their brand awareness lagged behind Pepsi for the first time.

Who is more suitable than you to do this over-the-top thing?

After all, good advertisers learn from others, and smart advertisers plagiarize. It would be even better to find the original artist and let him plagiarize his own work, hahaha..."

"Hahaha, yeah, who else is more suitable than me?" Ronald also laughed. With all the money he earned from shooting commercials for Pepsi, he bought Coca-Cola stocks. He made a lot of money, and he had to pay it back anyway.

Coca Cola.

"You agreed?" Darcy Maguire was overjoyed. After all, Ronald is already a big director in Hollywood. This time "Dirty Dancing" will be distributed by himself and will make a lot of money. Coca-Cola originally proposed this idea

The marketing director was worried that Ronald had lost interest in small projects.

"Two questions." Ronald tapped his two fingers together on the table twice.

"Please tell me, I have both ears pricked up to listen." Maguire took out his notebook and pen seriously and prepared to record.

"First, you said you want to surpass the effect of Pepsi. This is difficult to achieve. Either we find an actor more famous than Michael J. Fox. This is almost impossible. No one can compare to him who just finished filming Back to the Future.

More red.

Or find a more beautiful and well-known female star who has acted in more movies and TV series to play the heroine. This is actually very difficult. Movie stars are generally reluctant to appear in domestic advertisements, which will make their image spread too widely.

Finalize.

The last way is to increase the difficulty to overcome, making it more difficult for the hero to break through the difficulty, but this requires a more expensive action special effects team.

Therefore, I need financial support from Coca-Cola, and the budget for these advertisements will not be cheap."

Ronald smiled and made his first request.

You said you want to surpass Pepsi-Cola, then come up with a production budget that surpasses Pepsi-Cola, let me have a good time, and then bring some actors along to make some money.

"Of course, no problem. As long as we come up with good ideas, Coca-Cola is happy to pay." Darcy Maguire smiled. For a director like Ronald, money is not an issue. Ronald is not very good yet.

You know, what is Coca-Cola.

"Okay, second question. I assume that I have some recommendation and decision-making power to invite celebrities? For example, some female characters?"

"E on, Ronald. You know, Pepsi and Coca-Cola are enemies. It is impossible for them to let Helen Slater, who has appeared in Pepsi commercials, to appear in Coca-Cola commercials again."

"Uh...it's not her." Ronald touched his nose.

"Ah...that's no problem. Who do you want to use?"

"Diane, Diane Lane, do you think it's okay?" Ronald recommended Diane. She has made several movies without any response from the film industry, and he doesn't have any suitable roles for her at the moment. Anyway, she is now

There is no role that people will remember. Shooting some commercials to earn some extra money. Some people will like it more than no one will.

"Is that the red-haired one in 'The Kid'? She's very beautiful. I think there's no problem in the male version of the advertisement."

"That's her. What do you mean by the male version?" Ronald smiled and said if he could help Diane, he would.

"Haha, look at this." Darcy Maguire handed over two folders.

"This is our proposal to Coca-Cola. The story of Pepsi-Cola is about a boy who buys Pepsi in order to get the appreciation of girls. We want to make two versions. Not only can boys take risks for girls, but girls can also take risks for boys..."

"Good idea!" Ronald looked at it with a smile.

He knows that Darcy Maguire has always been troubled by discrimination in the workplace because of his gender. Now that Coca-Cola has proposed to completely surpass last year's Pepsi advertisement, what better way to surpass it than to shoot one more advertisement with a gender-switched character?

?

Who says a girl can't risk drinking a can of Coke for the man she likes?

"This was inspired by your 'Dirty Dancing'. I was very happy to see this movie. Hollywood should have more directors like you and make more movies with female protagonists and stories told from a female perspective.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! You know, even the heroines in Hollywood are mostly vases and foils for the male protagonists. This is why I particularly like you and James Cameron.

Regarding movies, you two particularly like to tell stories from a female perspective. I think such movies should account for half of Hollywood movies in the future."

"I strongly agree with that." Ronald read the storyboard and burst into laughter. Two pages of advertising, wouldn't he make double the money?

"Okay, I'll go report to Coca-Cola right now, and we'll meet again then."

"I have one more question." Ronald said to Maguire who stood up to leave.

"explain!"

"Why can you accept ads from two competitors? Don't you also have to abide by the principle of avoidance?"

"Hahaha, because I know you. Who has the advantage over me to invite you? If I invite Ridley Scott's company, I will have no chance."

"Is that so?" Ronald felt that this flattery was of a high level and he was very happy, but he knew that this could not be the whole reason.

"Of course, there are other reasons. Pepsi-Cola has left us and found another advertising company. And Coca-Cola found out that I was the creative director of Pepsi last year. This is a revenge battle for me and them.

"

"Understood, then let's play together again." Ronald made an OK gesture.

"Very good", Darcy Maguire sorted out the documents and happily went to report the good news to Coca-Cola.

Ronald picked up the phone and called Diane:

"Diane, I found a short-term job for you, are you interested? Be the heroine of Coca-Cola's Super Bowl commercial.

Um...ah...yes, it's a similar 60-second commercial with a plot like Pepsi last year, yes, it's almost the same as Helen's scene."

"Hehe", Diane laughed out loud on the phone, "Thank you for thinking of me. I made pretty good money from the commercials I shot in Japan. But my dad is nagging me again. He asked me not to accept commercials.

"

"How about I come and talk to him? This is no longer the past era. Accepting advertisements can also increase your reputation. You see, Michael J. Fox was the number one male star last year. Didn't he also film it?"

"Okay, I told Bert that you recommended it." Diane was leaning on the sofa on the other end of the phone, playing with the phone cord in her hand while answering.

"Then do you want to shoot a male version or a female version?" Ronald briefly explained the plots of the two advertisements.

"What do you think?"

"It depends on you. The female version has more scenes, but the risk of stereotypes may be higher. Your appearance is actually more suitable for American women with traditional values. If you ask me, I will shoot the red one in the female version.

The girls are also good. A sexy image will help you get new script invitations.

Besides, the pay for both versions is the same."

"I listen to you. Bert must have the same idea anyway."

The two chatted on the phone for a long time before Diane reluctantly put down the phone.

"Ring ring ring ring..." The phone rang again.

"Ronald, they agreed. They agreed to all your requests. I made an appointment with Coca-Cola's marketing director tomorrow. Are you coming to discuss casting with us?" Maguire made a long call before he got through to Ronald.

Germany's line.

"No problem, tomorrow we will determine the details and tone of the story, how to surpass Pepsi-Cola, and then we can release the news about the audition. I hope the filming will be completed as soon as possible. You know I am very busy."

…

"This is what I think. It is difficult to surpass Michael J. Fox in terms of actor popularity and audience favorability. We just need to be consistent with his status.

A more convenient place to work is to increase the difficulty of overcoming difficulties in the plot, so that the audience can remember the advertisement and feel more impressed than last year's advertisement."

In front of the Coca-Cola team and Darcy Maguire, Ronald talked about the storyboard drawn on the whiteboard.

"Pah, pah, pah..."

When Ronald finished speaking about his idea, the director of Coca-Cola took the lead in applauding.

"It's impressive, Director Li, it's very impressive."

"You are the one who can explain things clearly among all the advertising directors I have ever dealt with. Many directors are very high-level, but we don't quite understand their ideas. You can make us understand from a business perspective.

The money spent on filming was spent on the most useful areas, and I applaud you.”

"Thank you! Who is the actor?"

"Diane is very suitable for the male version of the advertisement. As for the male version, the male lead, and the female version of the heroine, we still hope to have a star with the same popularity as Michael J. Fox to take the role."

"I'm listening with both ears." Ronald was already very satisfied when he heard that the Coca-Cola people agreed with Diane. However, it was almost not as popular as Michael J. Fox's Back to the Future when it was released.
To be continued...